The +Google Consumer Surveys team worked throughout the 2012 campaign season to poll voters on issues, candidates and debates. Now a few polling experts have weighed on how accurate their results are—turns out, very!

Nate Silver of NYT’s FiveThiryEight blog—the "wizard" of statistical polling data—concluded that Google Consumer Surveys was the #1 most accurate poll online and the #2 most accurate poll overall, surpassing many well-established and recognized traditional polls. The Pew Research Center also evaluated the tool in detail and said it will likely be an important addition to the research tool kit available to pollsters.

Google Consumer Surveys are a fast, accurate and affordable way to do online market research, and an alternative to the traditional paywall for publishers. Read more about how Google Consumer Surveys were used during the campaign:
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