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Jake Brewer
Works at Change.org
Attended United States Naval Academy
Lives in Washington, DC
3,566 followers|12,484 views
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Jake Brewer

commented on a video on YouTube.
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The seemingly small act of saying the Pledge of Allegiance has such profound impact in this context. Thank you to all the brave new Americans, who are stepping up to let Congress and others know what our flag means to them, even if that same flag doesn't recognize their contribution to this country. 
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They are NOT "new Americans". They should be kicked out. There are lots of people in front of them following the LEGAL path to be in this country,
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Jake Brewer

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Extremely cool use of gifs - thanks, Google Earth
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Jesse Jenkins's profile photoThe Energy Collective's profile photo
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Jake Brewer

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In which I make the case that +Ron Paul is like +Obi Wan Kenobi :

"If Ron Paul were to be struck down, he would become more powerful than we can possibly imagine."
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Jake Brewer

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+Brad Pierce You should read this: Seth Godin's manifesto on education
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Jake Brewer

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I always have respect for designers... but this is the kind of thing that gives them more:
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Have him in circles
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Jake Brewer changed his profile photo.

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Important post here from Tim. Of note: "'Time on site' is a terrible metric for an information utility!" 
 

Facebook, Google, and the mirage of "engagement"

I've been struck by a host of stories lately with headlines trumpeting the fact that people spend more time online with Facebook sites than at Google. Google, of course, has played into this narrative by positioning themselves as a social alternative to Facebook. 

What's sad to me is that Google used to pride itself on the speed with which it helped you find the information you want, and then get out of the way.  "Time on site" is a terrible metric for an information utility!

When I'm looking for the answer to a question, when I'm looking for directions or my next appointment, or directions to my next appointment, when I'm getting routed to interesting articles that I want to read, Google provides more utility the less time I spend on site.

There's a real danger here that Google will fall into the Yahoo!  trap, forgetting who they are by pursuing the competition.  Yahoo! was a terrific content destination, and lost its way trying to be a search engine.  Might Google be doing the same in trying to become a social destination?

With a little time to reflect on the Google I/O announcements, I'm disappointed by how many of them were social time wasters rather than real improvements in utility.

I do think social should be an important part of Google's strategy, and overall, I'm impressed by the way they are integrating social across all of their products, but my advice for competing with Facebook is to constantly focus on how to make social data more useful - which may mean less time on site - rather than more "engaging."

Of course, both Google and Facebook time on site is dwarfed by the "time on site" of television, that vast wasteland of passive consumption. That ought to tell us something about the folly of time on site as a metric.

I want services that help me get more benefit from less time online, not services that take me further and further from time in the real world. 

This may be why of all the announcements at Google I/O, I'm most excited about Project Glass.  While the demo for Glass emphasizes how it can be a powerful vector for social sharing of experiences (that skydive was awesome!), Glass will avoid marginalization (I heard several people refer to it as "the Segway of 2012") only by focusing relentlessly on becoming useful rather than becoming engaging.  It will need to slip into the background rather than being in the foreground, a tool for enhancing our engagement with the real world rather than our engagement online.

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"I'm disappointed by how many of them were social time wasters rather than real improvements in utility.... advice for competing with Facebook is to constantly focus on how to make social data more useful - which may mean less time on site - rather than more "engaging."" - Tim O'Reilly

It all depends on the definition of "engaging" right? We may be seeign that Google has capped out market share on reaching the numbers of people that want to use the internet to find information utility and instead is finding that a bigger market rests in the space of people that want to talk to each other.   

The long term strategy for people serving advertising is to grow the number of people that can be reached at the right moment with the right ad ... that is the core of the competition. They serve advertisers not the public. Utility each provides is a means to an end.

I am also disappointed that Google is not going further down the road of helping people to packetize work and leverage it to get work done. I am most interested in the ways they expand the google apps /docs products to scale to meet the challenge of getting huge numbers of people on the internet working together. 

People sacrifice social gains to get work done everyday.  Being productive, earning income and accomplishing things trumps social for most of the worlds population. (compare hours with friends vs. hours worked).  The company that wins that space will beat facebook in value and engagement. 
  
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Jake Brewer

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Uhh... this is awesome.
 
New paper airplane world distance record set. Love the enthusiasm.
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Jake Brewer

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Great stuff from +Jacob Soboroff
 
I spoke at TEDActive in Palm Springs about +Why Tuesday? on, when else, Tuesday.
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Jake Brewer

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A nice thing about growing to 300 million+ people in less than 250 years is that Americans can honestly say, "we are a nation with a proud history of <most anything>"
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Chris Abraham's profile photoJAKA Jagadesh's profile photo
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you guys are with proud nation histoy now but we Indians are pioneers in all aspects we are the pioneers of the world dear do not forget that
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People
Have him in circles
3,566 people
Chris Barna's profile photo
Work
Occupation
I build campaigns that solve problems
Employment
  • Change.org
    External Affairs, 2013 - present
  • Define American
    Co-Founder | Director, 2011 - present
  • Fission Strategy
    Partner | Chief Strategy Officer, 2011 - 2013
  • Sunlight Foundation
    Campaigns & Engagement Director
  • Energy Action Coalition
    Strategic Communications Director
  • Power Shift '09
  • Idealist.org
    Director of Partnerships
  • Break Away
    Executive Director
  • Education Without Borders
    Conference Director
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Washington, DC
Previously
Columbia, TN - Portland, OR - Tallahassee, FL - Nashville, TN - Mineral, VA
Story
Tagline
Campaigns, media, and the business of making good things (actually) happen
Introduction
Voraciously curious about  ....everything.
Bragging rights
Striving always to return to my first job as minor league baseball mascot Murray the Mule
Education
  • United States Naval Academy
  • Vanderbilt University
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Male