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Jacqui Walford
44 followers -
Brand engagement specialist.
Brand engagement specialist.

44 followers
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In a world of artificial intelligence, automation and outsourcing, why you're business relationship building skills will always be needed.
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Feel like you're doing lots of 'marketing', but it’s not winning you any new clients? What is marketing in a relationship-driven business? Download my whitepaper "How Does Marketing Work in a Relationship-driven Business?" #b2bmarketing: http://bit.ly/jkwlibrary
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Providing professional services today is challenging. A lot has changed. Your approach to finding and working with clients needs to be truly innovative, engaged and collaborative. Download my whitepaper "Focus on Growth: Future-Proofing Your Professional Services Firm" here: http://bit.ly/jkwlibrary
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The good old days are gone. Post the GFC, professional services clients now expect a very different service. Increasingly sophisticated clients expect professionals to be more responsive and have a better understanding of their business and the commercial…
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Providing professional services today is challenging. A lot has changed. Your approach to finding and working with clients needs to be truly innovative, engaged and collaborative. Download my whitepaper "Focus on Growth: Future-Proofing Your Professional Services Firm" here: http://bit.ly/jkwlibrary
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These days the terms ‘thought leadership’ and ‘content’ are used almost interchangeably. What is the difference? Marketers of professional services (traditionally legal, accounting and engineering services) have been using ‘thought leadership’ as a…
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#Women are capable of directing the mutiple aspects of their lives with skill, agility, flexibility and flair. Read more of #LBDer Jacqui Walford thoughts in #GLOSS: bit.ly/SEPTOCT_pg27
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Everyone’s talking about digital marketing. Turning data and online activity into sales. Driving traffic to a website to sell a product or service. What does this mean for professional services? Is it worth spending valuable time and money on developing…
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