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Jacques de Villiers
Works at The Jacques de Villiers Group
Attended King Edward Vll, Houghton
Lives in Pretoria, South Africa
218 followers|35,059 views
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Jacques de Villiers

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Authenticity may be a Grail Quest. But, I believe it is a worthwhile one. Too many people I know bandy the word around but are inauthentic themselves. As Shakespeare says, "The lady doth protest too much."
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You and I agree on this one Jacques. There are maybe 8 'authentic' speakers alive on the planet.
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Jacques de Villiers

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New Year's is just another day. Rather focus on making each day a new day, a new year.
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David Rocks!
Sales managers: use David Rock's SCARF model to motivate your sales team - status, certainty, autonomy, relatedness and fairness.
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People ask me why I’m such a fan of CRM (customer relationship management).
Simple. A properly executed CRM strategy leads to repeat business. And, repeat business is more profitable than new business.
Selling to existing customers is easier and cheaper than trying to acquire new customers.
What helps me focus my mind and efforts on making sure my CRM is up to scratch is a concept called lifetime value.
I try and figure out how much each customer is worth to my organisation over his/her lifetime.
So, how do you calculate the lifetime value of your customer?
Find your top 20 customers in terms of yearly revenue
Find out how long on average they stay with your company
Take their yearly revenue and multiply it by how long they stay with your company
So, let’s say that your top 20 customer spends an average of R100 000 with your company over a year and they stay with your company for 10 years.
R100 000 x 10 = R1 000 000. That’s R20-million (20 customers) over 10 years.
That’s a chunk of change.
Besides knowing your number, why is it important to know the lifetime value of your customer?
In a word: ATTITUDE
Knowing the lifetime value of your customer changes one’s attitude:
All customers are not equal. So, most of us would treat a R1-million customer a lot better than we would treat a R100 000 customer. It’s human nature – our attention goes where the big money is. So, if we realise a customer is worth a lot more than we thought, our attitude shifts
We start paying attention to our customers and listen to their needs
We start treating them better (like gold)
We service them better
This is where a great CRM philosophy, strategy and action plan comes into its own.
Because we know what the company is worth we really work on building great, long-term relationships.
Take a leaf out of Internet clothing company Zappos’s book when they say that they are a customer service company that happens to sell shoes.
Make customer service and nurturing relationships a total philosophy and not just an footnote in your marketing plan and you will see an increase in long-term customers, repeat business and of course, profits.
If customer relationship management is a footnote and an after thought in your marketing strategy, you'll soon run out of gas. Repeat business is profitable
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A scrawny, underfed 30 page website won't cut it if you want to improve your rankings on the search engines. You already know what I'm going to say ... CONTENT>
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Have him in circles
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Jacques de Villiers

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You can still thrive even though you suffer from depression. Check out some of the folks who became successful in spite of being injured 'http://www.jacquesdevilliers.co.za/2015/01/play-injured/
The other day I set up my goals. One of them was to get …
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My perspective on Call Centre Hub.
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Is mediocrity the new excellent?
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If you're a South African sales professional and sell to groups of people, you should seriously consider this workshop so that you can close more deals more consistently and hit your number.
Presentation skills for sales people will help sales professionals present effectively and close more deals more consistently.
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Should we really be spending so much time on trying to find the right keywords and wasting time on SEO? There's a strong case for not doing this. The premise of the article, The Problem With Keywords is that perhaps we should be writing for our clients/prospects and not for Google rankings. And, we should be writing the articles ourselves and not farming them out to some SEO sweatshop who is disconnected from our authentic voice. 
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Specificity is the keyword when it comes to goal-setting. When I'm vague about what I want, I get a smack - either my pocket is emptied out or my ego takes a knock. So, a funny thing happened to me on the way to my goals ... http://www.jacquesdevilliers.co.za/2014/08/funny-thing-happened-way-goals/
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Insightful and entertaining as always Jacques. 
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People
Have him in circles
218 people
Ivan Andersen's profile photo
Kirsten Long's profile photo
Richard Mulvey's profile photo
Tilly Davies's profile photo
Shanty Tantra's profile photo
Jamie MacLeod's profile photo
HOPE CHILOANE chiloane's profile photo
Johann Du Rand's profile photo
Andrew Butters's profile photo
Work
Occupation
I'm a sales copywriting speaker specialising in direct response copywriting.
Skills
Direct response copywriting, sales training, sales management training
Employment
  • The Jacques de Villiers Group
    Member, present
    My job is to think, write and speak to help companies hit their sales number
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Pretoria, South Africa
Previously
Johannesburg, South Africa
Story
Tagline
I help companies improve their sales.
Introduction

Unlimited since 1963, Jacques de Villiers has 600+ speaking, training and consulting assignments and 400+ writing assignments under his belt over a career spanning 30 years.

Jacques de Villiers is known as the thinking man's sales training course presenter. He is arguably the only sales trainer in South Africa who has extensively studied neuroscience and its effects on influence and persuasion, since 1998. Over the last 15 years, Jacques has shared those strategies through his sales, marketing and copywriting businesses as a professional speaker, business motivational speakers agent, consultant, trainer, speechwriter and direct marketing copywriter.

Education
  • King Edward Vll, Houghton
    1981
Basic Information
Gender
Male
Other names
The Business Generator
Jacques de Villiers's +1's are the things they like, agree with, or want to recommend.
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