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JāCorWeb
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Your link to #Local #SmallBiz success!
Your link to #Local #SmallBiz success!

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Periscope Videos Can Now Be Saved Forever http://ow.ly/8Ka5Yd
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Tips for Using Google+ Collections

+Eli Fennell has written a post with good tips for Google+ Collections:

"Google’s interest based social network, Google+, was recently updated with a new Beta Interface that emphasizes Collections and Communities. Disclosure: I’ve never run a successful Google+ Community. Therefore, I admit I have little advice to offer in that area.

I have, however, had several Collections featured by Google+, including one Collection which has gained over 200,000 new Followers by itself (over 280,000 with my Profile Followers added) and is adding (on average) over 10,000 new Followers per week, and several others that have gained up to tens of thousands of new Followers as well.

Here are my Tips for using Collections to grow a large and targeted Google+ following...."


Learn more:
http://elifennell.com/tips-using-google-collections/

#GooglePlus   #Collections   #Followers  
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Adapting Measurement Strategies for Modern Marketing
#measure #analytics #marketing

"Mobile has changed everything for everyone. For marketers, mobile has presented an opportunity to learn much more about consumer behavior. Marketers can then use those insights to deliver useful brand experiences in intent-rich moments when consumers are looking to buy."
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8 Common Conversion Optimization Mistakes

The beauty of marketing is that there isn't one foolproof rule that works for everyone. However, many people make the mistake of doing exactly what someone else did. For instance, perhaps you read a study that showed that a red call-to-action button worked well for a certain company's conversions. So you simply change your CTA buttons to red too.
It's important to remember that your audience is completely different from the other company's audience. What works for them won't necessarily work for you. You could use their test results as inspiration, but you'll need to run a completely different test on your own website. Identify the best and worst performing pages on your website. Take advantage of analytics tools like the Crazy Egg heatmap to observe user behavior.


#CommonConversion #Optimization   #OptimizationMistakes
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Everything Google knows about you - Business Insider

'... Google uses a lot of methods to learn about you. There's the stuff you tell Google outright when you sign up for its Gmail or to use your Android phone. This includes your name, phone number, location, and so on.

But Google also watches you as you scamper around the internet, deducing your interests from your internet searches — what do you search for? click on? — from your use of Google's other services and from other websites you visit.

By visiting a hard-to-find page called "Web & App Activity," you can see what Google is watching.

Then by visiting a site called "Ads Settings," you can see what Google thinks it knows about you, and you can change what it's telling advertisers about you.
...'

http://uk.businessinsider.com/everything-google-knows-about-you-2016-5?r=US&IR=T
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Join the Small Business Administration next week, May 1-6, for #NationalSmallBusinessWeek that recognizes and honors #momandpops, #Makers, #MainStreet retailers and #entrepreneurs! Visit +JāCorWeb​ for #nsbw deals!
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Wishing a very Happy Birthday to Ann Parillo, Producer and Host of #Schenectady Today - In And Around The #CapitalRegion !
 http://annparillo.com
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