Is Your Business Trustworthy?
This doesn't mean 'are you honest'? It means what do you do online to give people the sense that you can be trusted to meet their needs.
Trust isn't entirely rational but it matters for everything from simple low-value e-commerce transactions to selling professional services and consultancy.
Increasingly trust and authority will also determine whether we get found in searches. h/t +David Amerland
So what do you do about it and is the simplest advice to learn to be comfortable with 'being yourself' online? #contentmarketing #socialmediamarketing