As you probably know, Google was forced to start a revitalized social platform because both Twitter and Facebook cut off Google from access to their internal data streams of public posts.
Google's approach is not to sell profile data to advertisers, but to use that profile information to better assist the profile user in managing her life more efficiently (via Google Now). Yes, Google will extract airline ticket information and inform you about flight delays and perhaps less expensive tickets and a shorter trip (if the trip is far off). Google Now will learn from your profile where you work and tell you the best routes home when there is a traffic jam on your main route. But i doubt whether Google+ is manipulating your newsfeed in a way to addict you to Google+, because — if it is — it is failing in your case. Ah, now i see what you're saying.
Google's perfect money making formula is to sell your specific searches to advertisers bidding on key words in your search line. Google is not selling your profile data to the advertisers — gaining that information is up to the advertisers if the Google searchers click on their ads and then decide to purchase or hang around to complete an opt in form. Google+ is bound to funnel new people into the Google ecosystem and be always gently reminding them to do even more Google searching.
"Google has promoted David Besbris to succeed Gundotra as head of Google+. This is striking, since he was selected over the head of product, Bradley Horowitz. This decision should make it clear to everyone that Google+’s time as a user-centric social network is over."
I have been using electronic mail and online services since the early 1980s, with accounts on Prestel, BT Telecom Gold, The Source, CompuServe, AOL and Cix. The Cix account is still going, after more than 20 years.
I have used, reviewed and frequently owned a wide range of microcomputers including the Apple IIe, Atari 800 and ST, Sinclair Spectrum, Commodore Amiga, Acorn Archimedes, Apple Macintosh, and an embarrassing number of DOS and Windows desktops and notebooks.
I have a BA in English Language and Literature from the University of Birmingham and an MA from the University of British Columbia, Vancouver.
- University of BirminghamBA in English, 1966 - 1969
- University of BirminghamPGCE (Post Graduate Certificate in Education), 1969 - 1970
- University of British ColumbiaMA in English, 1970 - 1972
- Freelance journalist, editor, photographer, social networkerTechnology journalist and editor, present
- The GuardianComputer editor, 1985 - 2010
- Reed Business PressEditor, Practical Computing, 1985
- EaglemossEditor, You and Your Camera
- Penblade PublishersManaging editor