G+ Latest Marketing and Networking Tactics with Stephan Hovnanian and Jack HumphreyGolden Nuggets
from an HOA (Hangouts On Air) that I watched today, although it was on yesterday, with +Stephan Hovnanian
and +Jack Humphrey
Here is the HOA if you're interested in watching it, which I highly
It was entitled:G+ Latest Marketing and Networking Tactics with Stephan Hovnanian
and hosted by Jack Humphrey.
The interesting thing though, is that it actually wasn't about specific Google+ Tactics
, it was more about classic marketing strategies
that should work even in the offline world. However, this principles can get greatly enhanced by the utilization of social media and, specifically, Google+.
Let's check some of these, in my opinion, Golden Nuggets
Even though the HOA had G+ tactics
in its title, it was not really about G+ tactics. You could see how both, +Stephan Hovnanian
and +Jack Humphrey
, have lots of experience. They actually mentioned the main SECRET
of how to be successful while doing business online, which is to have CLARITY
you're online in the first place.
Ask yourself questions like:
- Why am I on this social network?
- Why did I open an account here?
- What is my purpose for being online?
- What is my main plan?
- Do I have a sound business plan?
They emphasized the importance of keeping in mind, that we (online marketers) are not online for the FUN of being online. We have a mission, a purpose and are only using social media to achieve that purpose.
However, and this is a HUGE one, we're not supposed to kind of SPAM other people's feeds all the time with offers and pitches. Google+ should be used to create a reputation. Stephan gave an example of the old west
when newcomers would head FIRST to the Saloon to get information about who and where to go for their needs.
If there was more than one service provider, to which one would the newcomer be sent? Obviously to the one with the BETTER reputation!
Exactly that should be the aim of being online. Build a good reputation, and you do that by helping and offering value
, not spamming.
Another important aspect was the importance of FOCUS. Social Media has been designed for DISTRACTION
. A marketer MUST focus and never forget his/her reason for being online. Focus eliminates NOISE!
Google+ has the best tools to be able to focus. For instance, using circles
efficiently, should allow easy communication with a targeted group of followers, which saves time. Google+ also allows people to connect easily with people of influence, which can be of advantage for the newbies (like me).
An important aspect of creating value is through high quality content. This content comes from knowledge that's locked up
in your head, and it's just a matter of letting it out. This is important because the tide, under the influence of Google, is shifting in favor of people who know what they're doing.
Once you have a reputation, people will go to you, they will find you. This is the way it has always been, reputation always precedes the person. Human nature hasn't changed because of the internet, and marketers need to remember that.
In a few words, the key of success in social media is:Know your WHY first, maintain FOCUS, offer VALUE and HELP others
A few QUOTES that called my attention:
- "Learn how YOU learn"
- "Google is humanizing
social media, it's getting to how it was BEFORE the internet"
- "Internet today is an EMBARRASSMENT OF RICHES"
- "First know the WHY, then learn the HOW of Social Media"
- "Focus eliminates NOISE"
- "Social Media is a giant telephone
Watch the HOA here:https://plus.google.com/u/0/events/c1gac6v7aktnaji7vnvv4sv5bsk