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Jack Humphrey
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Attended Ball State University
Lives in Indiana
16,172 followers|447,196 views


I heartily endorse this message...
Those Who Arrive First Benefit Most

"It is much harder to build an audience when you're just following the crowd. Those who arrive first benefit most." 

I said this in a tweet last week in response to someone who tweeted about their audience not being on Google+ so they don't see much value in it.

My audience wasn't on Google+ when I started here. Was yours? 

I'm doing a piece for about how successful people are not the ones following the crowd to find their audience-- successful people and businesses are the ones storming new frontiers and creating new audiences

Do you have any examples (feel free to +mention them in the comments) of people or brands who have done a great job at this? Who have you seen that was courageous enough to venture into unknown territory and create a new audience?

#socialmedia   #creativity   #innovation   #dustntv  

Jack Humphrey

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THIS GUY . . . right?!

Probably the best GIF ever made. #boop  
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reminds me of the time i was on top of the John Hancock tower in Boston.  in the very center of the building there was a pendulum swinging gently back and forth over the distance of maybe 3 or 4 feet.  I watched it for a while and then it hit me...the pendulum was not moving.  it was the building that was swaying back and forth.   I left.

Jack Humphrey

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Blood Moon eclipse from last night!
Steven Sigmon's profile photopawar gaurav's profile photoAlyssa Marie Manlangit's profile photoSadiq Ali's profile photo
I was SO bummed that we had clouds last night.  Saw the start of it before the clouds overtook the moon completely.  Thanks for helping me better imagine what it must have looked like!

Jack Humphrey

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A friend's moon...
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Stunning, felt like I could touch it last night - so close but so far!

Jack Humphrey

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Heading here for the weekend...  excited!
Horse lovers will be delighted with the custom horse theme throughout this beautiful cabin.  Open floor plan with loft, meticulously decorated, secluded, hot tub, 2 bedrooms, 2 baths, with loft futon.  Circular driveway around cabin.
Cher Fauvel's profile photo
+Jack Humphrey Lucky you Jack, it looks awesome, have a good one! :)
Have him in circles
16,172 people
Good stuff to know about your analytics and multiple-devices...
Understanding User Behavior in a Multi-Device World

In this constantly connected world, users can interact with your business across many digital touchpoints: websites, mobile apps, web apps, and other digital devices. So to help you understand what users do in the increasingly diverse digital landscape, we’re enabling you to view web and app data from the same reporting view. This will be rolling out to all accounts over the next week.

Analyze app and web data in the same reporting view
Any data you send to the same property appears in all of the reporting views, regardless of how you collected that data. This means that if you send data from the web or from a mobile app to one property, both data sets appear in your reports. 

If you want to isolate data from one source, like if you only want to see web data in your reports, you can set up a filter to customize what you see. You can also use other tools to isolate each data set, including customizations in standard reports, dashboards, custom reports, and secondary dimensions. 

Measure web apps
We’ve also added some new app-specific fields to the analytics.js JavaScript web collection library, including screen name, app name, app version, and exception tracking. These changes allow the JavaScript tracking code to take advantage of the app tracking framework, so you can more accurately collect data on your web apps.

How these changes affect you
This product change can affect you in different ways, based on how your account is set up and what kind of data you collect and send to Google Analytics. 

The Visitors web metric and Active Users app metric are now unified under the same name, Users. And, Visits are now referred to as Sessions everywhere in all of Google Analytics. We’ll be making these changes starting today, and rolling them out incrementally over the next week. 

If you collect and send both web and app hits to one property in your Google Analytics account, all your hits will appear in all your reporting views starting today. If you want to keep your web and app data separate, you need to add a filter to your reporting views. 

If you don’t send web and app data to the same property in your account, your data stays the same. 

Everyone, however,  will see the unified metric, dimension, and segment names in their reports.  

Until today, some metrics and dimensions used different names in app views and in web views, even though they presented the exact same data. Now, all metric, dimensions, and segment names are the same, regardless if they’re used for web or app data. This gives you a clear and consistent way to analyze and refer to all of your Google Analytics data. 

Our developer site has more information on these changes:

Read the full list of dimension and metric names:
App / Screen Tracking developer guide:
Exception Tracking developer guide:

Posted by +Nick Mihailovski, Product Manager

Jack Humphrey

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Great advice and a warning about getting involved in shared circles...
Shared Circles: Think Twice Before Getting Involved

Google+ shared circles allow people to send copies of their circles to other users. Shared circles have their uses but, like anything else online, you need to be careful with them because adding random shared circles can seriously compromise your Google+ experience. 

Shared circles are not as important now as they were in the early days of Google+ before communities existed. At that time, shared circles were really the only practical way of establishing the equivalent of a community of people who could all communicate with each other. Now it is easier for people to simply join communities than to have to constantly pass around updated shared circles so everyone has the current list.

The good side of shared circles
A quality shared circle provides you an easy way to establish contact with new and interesting people on Google+. With only a few clicks, you can add them to your circles and liven up your Home stream with interesting material from the new people. Similarly, you help others find interesting people quickly by sharing your circles with people having similar interests.

The dark side of shared circles
The content of both your Home stream and What's hot is heavily influenced by the people you have circled. Adding random shared circles can therefore turn both into pure junk streams. Most of the posts you see in your Home stream are from people you have circled. Additional posts are included which were +1ed by people in your circles and (depending on your settings) from What's Hot. Google has not shared the details of how the content of What's hot is customized for each person, however there is overwhelming evidence that one of the major factors is the people in your circles. People who manage their circles carefully report that their What's hot contains very meaningful and interesting posts whereas people who have added many random people -- or many random shared circles -- generally report the opposite. The most compelling evidence of a link between circles and What's hot, however, is that people who have cleaned up their circles report an immediate improvement in What's hot

Depending on your settings, adding random shared circles might also allow the circle members to create Google+ notifications for you or to start Hangouts with you. It might also give them access to personal information you intended to be shared with only a limited audience.

How to recognize good and bad shared circles
I recommend adding shared circles only if at least one of the following is true:
-- You already know the people in the circle and know you want to see their material in your Home stream.
-- You know who built the circle and how it was built. For example, circles shared by Google of people they have identified as Top Contributors, or circles created as a group project where people are nominated to be included for reasons which would make you want to see see their posts would fit this condition.

The surest sign that a shared circle is questionable is if it offers the option to be included in future generations of the circle if you add, +1, and comment on the current generation of the circle. That allows undesirable people to join very easily -- so those circles frequently include spammers and other people who you would not otherwise consider adding to your circles. On the other hand, people who are truly the top Google+ users in terms of providing high quality content virtually never join such circles (although they might be added by the creator of a shared circle to give the impression the circle was endorsed by those people). I strongly recommend not participating in any such shared circles. 

What to do when you receive a shared circle
Unless you trust a shared circle for one of the reasons given above, you should always treat a shared circle with suspicion. I personally never add shared circles that allow people to join in the manner described above. For other shared circles, I recommend checking the profiles of the people in the circles to see if they share the kinds of posts you want to see in your Home stream. In practice, this means I never add large shared circles because checking hundreds of profiles takes too much time. 

To check the membership of a shared circle, push the button to add the circle. Doing that displays the member list so you can make a good decision before the people are actually added. You can view the profiles of people in the shared circle and remove people you do want (by clicking the "X" that will appear in the upper right hand corner of their card when you move the cursor over the card). If you want to add the people, you can enter either the name of a new or existing circle in the field at the top. Then push the button to either create the circle or add the people to an existing circle.  (Note that using an existing circle adds the people to that circle. It does not replace your current circle.)

It is a good practice to add a shared circle as as a new circle initially because it gives you an easy way to reverse the the process. You can then simply delete the circle if you change your mind. If you added the people to existing circles, however, you would have to crawl through whichever circle you added the people to and remove them individually.

Google Policy Considerations
Both Google+ profiles and pages are limited to a total of 5000 people and pages in their circles. Adding large circles can obviously lead you to reach that limit very quickly and leave you with a major cleanup job before you can add people you really want in your circles.

Rule #7 of the Google+ User Content and Conduct Policy ( says "Do not aggressively add people to your circles." Adding large shared circles frequently can lead to your account being flagged for violating that rule. If that were to happen, the number of people you could add to your circles per day could be very seriously limited.

Jack Humphrey

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An amazingly insightful article with detail and depth I've not encountered for quite some time on this topic.  Must read for any infopreneur...
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Every time I read this, I'm inspired +Jack Humphrey

Jack Humphrey

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Do try this at home...
Caught it by the tail fin

Jack Humphrey

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Thoughts on my original stomping ground, the Warrior Forum...  #warriorforum
Congrats to Allen Says! He'll probably never publicly recount what this means, or what the Warrior Forum has meant to him over the last 17 years. Oh the st
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I'm hear ya +Jack Humphrey I hope the honor us War Room guys moving forward
Have him in circles
16,172 people
Content Marketing Consultant
SEO, content marketing, branding, social media, leverage marketing
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    Internet Marketing Consultant, present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Indiana - Chicago, IL - Washington DC - Albuquerque, NM - Richmond, IN
Internet Business and Marketing Consultant, Associate Dean at DirectionsU, CEO of Brick Road Media and creator of C.A.S.T. for local business owners.

Former full-time conservationist for several non-profits.  Highlights included spending lots of time in the wilderness teaching city slickers how to track mountain lions, black bears, and other assorted critters of the wild Southwest United States and Northern Mexico. 

For the last 15 years I've taught thousands of people from small business to Fortune 1000 companies how to get more traffic through search, link building, and blog marketing.

I've authored several ebooks over the years including Power Linking, the Authority Black Book, and my latest book, Bending The Web

I co-founded of Blog Success, one of the first blogger training centers on the web, was started in 2006-2007 and has taught over 8000 members how to build high-traffic, profitable blog-based sites.

These days I blog at and help local businesses get found on the web with my firm, Brick Road Media.  I'm also Associate Dean at DirectionsU.

How Can I Help YOU?

If you are looking for help gaining much more exposure for your site, whether you are a Fortune 500 or a part-time author, consultant, musician, coach, or affiliate marketer, you should contact me to find out what I can do for you.
Bragging rights
"Jack, that session we had to discuss my business and blog blew my mind." -Nancy Marmolejo, VivaVisibility --- "He is a man of integrity and actually cares about people and their long term success. Congrats Jack! You are the real deal." — Jerry Hart, --- "Jack rocks social media like no other!" — Michelle Price, | "Jack is a super-pro in the area of online marketing and branding. He gets my highest recommendation." — Nathan Anderson,
  • Ball State University
    Telecommunications, 1987 - 1991
    David Letterman Scholar, Production.
  • University of Illinois at Chicago
    Environmental Studies, 1992 - 1994
    Geography and Environmental Studies
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Blog Marketing Expert