It's not a clock widget, presumably you missed the main point, being it has an open api, personally I can think of a hundred things that I would like to interface with it asap. Not being able to see the value in this app is not a lack of capability of the app but a lack of imagination on your part.
Launcher - who cares? Not my thing but loads of people love them so lots of variety is indicated.
That app bears no
functional similarity to drive or dropbox, so clearly you didn't bother reading the description let alone going to the app.
You say plain Jane, I say elegant, it's subjective and therefore is of relevance to many. You seem to be saying because you don't find it attractive/functional for your needs, that it shouldn't have been included - that's very self absorbed.
Perhaps if you had spent as much time reading the article and checking out the apps as you did writing this comment, everybody could have saved some time.