I have long had an argument with the Windows Live Tiles concept, particularly when applied to larger PC screens, because there just aren't that many information feeds that most people need to update continuously. Most people would be hard-pressed to name more than 6 such items, let along more than a dozen. But a few would still be definitely useful.
If you can get through the engineering speak at the beginning, it sounds like it would be a perfectly logical and easy method to handle the growing energy needs of the world. It is when you start getting to the requirements for launches and the scale of mass that will be involved that you hit that boggle of incredulity.
Let me say that I want a world where launching 500,000 tons into orbit every year is both doable and becomes routine (as it would need to). By the time we reach that capability, we may have other solutions for the world's problems.
She is able to draw some interesting conclusions about the nature of Amazon's automated promotion tools and how they may work. Importantly, those promotion tools do a much better job at finding readers/purchasers for your book than what happens at other book platforms. In this example, the book sold at nearly a 10-1 ratio on Amazon compared to Barnes & Noble and other platforms. Amazon's overall portion of the market would suggest only a 3-1 ratio, so Amazon is doing something much better (for this book) than is taking place elsewhere.
If you are an independent writer, this is a worthwhile article to read to see what is happening behind the scenes as your book is selling at Amazon.
Just an excellent article about the basics of book marketing by James Kong at The Book Designer.
The points he makes can't be repeated enough. Too often new writers are focusing on the wrong things when promoting their books and become disappointed when things don't take off like they wish.
I can't think of a better two minute read for someone new to fiction publishing.
- Marquette UniversityJournalism and Biology
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