JP De Clerck
Shared publicly -Going back and forth and back and forth and... Was here before
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JP De Clerck
Works at i-SCOOP
Attended Katholieke Universiteit Leuven
Lives in Belgium
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JP De Clerck
Shared publicly -How do you prioritize and tell your colleagues about the data you have? http://www.buyerlegends.com/confused-comes-first-customer-customer-data/
Data-Driven Poster Child Tesco Loses Its Halo Tesco had been recognized as a data-driven company that wowed investors. Now not so much, with its market value at an 11 year low. Investors are understandably disappointed. Should that give us pause about the value of customer data? Harvard Business Review might be making that case but …
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JP De Clerck
Shared publicly -Autumn
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Chuck Kent
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You and +Mark Schaefer are the new funghi photo guys on social media, I think
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Discussion - Thoughts? Good read by +Michael Brito
Brand storytelling is more than just branded content, native advertising or creative campaigns on Facebook. It also involves mobilizing employees to feed the content engine. And it's not just employees tweeting or sharing company news in social media. It’s about finding good stories about the brand, its products or employees and using long-form content to tell everyone about it.
Forrester published this research a few months ago, “Build Your Army Of Brand Advocates From Across The Enterprise” and one of the execs surveyed said “brand building is a company-wide effort that
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Discussion - My thoughts in the comments - your thoughts please
Our Culture of Content research is cited as a leading trend.
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JP De Clerck
Shared publicly -Make it a great one y'all
Wishing you a happy 2015 - and a bit more
2015: the year to be bold and be utterly people-centric with service and the customer experience in mind.
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hello!!!!!!!! MAN?
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JP De Clerck
Shared publicly -In this interview +Robin Woolen looks back at the evolutions regarding information governance (IG) since he became active in the field twenty years ago, the developments in IG and best practices and lessons.
Robin Woolen, The Records Guru®, looks at the evolutions regarding information governance and provides best practices and lessons.
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JP De Clerck
Shared publicly -Read the research, here is the discussion via +Avinash Kaushik
Social Media Advertising Does Not Influence Purchases.
Gallup finds people use social media to connect with friends and family. http://goo.gl/FU7qsX I know that this seems like doh!. But consider that US companies spent $5 billion (nine zeros) on social media ads in 2013. For what?
Between G+, TW and FB I have half a million followers. From practice I have an understanding of the medium, and I believe it is of value.
But not for pimping, and not for short-term impact of any kind. If your brand is inherently social, do social. If your marketing/relationship officer can give you a few years to see results, do social. Else, quit. Or flush the social media ads you buy down the loo, it will go round and round and it is kind of fun to see.
The sad thing is there is that little will change. The most prominent button you will see on your Facebook page is "Promote Page" to earn likes. FB knows that most executives just want to see that number go up and will be happy. Even if that by itself delivers close to zero (or even negative) results.
People like short term impact. But you, you are smart. If you are a "Social Media Marketer", seek companies that will invest in social because the brand is social (or can evolve to be) and will measure your success over the long term.
Gallup finds people use social media to connect with friends and family. http://goo.gl/FU7qsX I know that this seems like doh!. But consider that US companies spent $5 billion (nine zeros) on social media ads in 2013. For what?
Between G+, TW and FB I have half a million followers. From practice I have an understanding of the medium, and I believe it is of value.
But not for pimping, and not for short-term impact of any kind. If your brand is inherently social, do social. If your marketing/relationship officer can give you a few years to see results, do social. Else, quit. Or flush the social media ads you buy down the loo, it will go round and round and it is kind of fun to see.
The sad thing is there is that little will change. The most prominent button you will see on your Facebook page is "Promote Page" to earn likes. FB knows that most executives just want to see that number go up and will be happy. Even if that by itself delivers close to zero (or even negative) results.
People like short term impact. But you, you are smart. If you are a "Social Media Marketer", seek companies that will invest in social because the brand is social (or can evolve to be) and will measure your success over the long term.
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People
In his circles
917 people
Have him in circles
1,603 people
Work
Occupation
People-centric digital business and marketing consultant.
Skills
I make great Moussaka. But my kids don't like it.
Employment
- i-SCOOPOwner, 2000 - present
Places
Currently
Belgium
Links
Story
Education
- Katholieke Universiteit Leuven2013
Basic Information
Gender
Male
Other names
Jean-Paul De Clerck
JP De Clerck's +1's are the things they like, agree with, or want to recommend.
Content Marketing Conference 2014 Storify board fusionmex.i-scoop.eu Content Marketing Conference 2014 - Antwerp, Belgium |
Charles Milton (Zscaler): security needs to focus on the user letstalk.globalservices.bt.com BT partner Zscaler's Charles Milton on the evolutions in the public cloud and the need to focus on the user from a security perspective. |
Ardath Albee: buyer-centric content marketing – and much more fusionmex.i-scoop.eu Content Marketing Conference 2014 - Antwerp, Belgium |
What consumerization and BYOD can teach the digital business www.i-scoop.eu BYOD and consumerization show that the digital business has the ability to turn consequences into benefits sooner than the others. |
Content marketing: the umbrella challenge www.i-scoop.eu Content marketing means many things to many people. How we're asking the wrong questions. |
Marketing automation: strategy, practice and evolutions www.i-scoop.eu Marketing automation: an in-depth introduction looking at benefits, success factors and evolutions. |
Stop and Rework your Digital Marketing Budget Right Now www.socialmarketingforum.net The digital marketing budgets needs to follow the path towards customer-centric integration and company-wide enablement. |
Intel's developing perceptual computing chips to help PCs hear, see, and... www.pcworld.com Intel's road to perceptual computing will be paved with its own silicon: its microprocessors, graphics chips, and a new line of dedicated si |
John Mancini (AIIM): processes begin to replace content at the core www.contentmarketingexperience.com AIIM President John Mancini on the fast changing evolutions in content management. An interview. |
Content Marketing World 2013: the lack of a content strategy www.contentmarketingexperience.com Content strategy is crucial. Yet, it is still often lacking. Key takeaways from new research announced at Content Marketing World 2013 by Jo |
Global Directions 2013: intelligent information management in action www.contentmarketingexperience.com Fast data for fast business: stay ahead of the curve at Global Directions 2013. |
Intelligent information management: reconnecting IT and the business www.contentmarketingexperience.com Beyond content marketing: intelligent information management and the need to connect IT and the business. |
What if face to face meetings and connections become a luxury? letstalk.globalservices.bt.com Face to face meetings and connections are important to us, relational human beings. We need personal interaction. But what if they become a |
Content marketing culture: connecting the content management docs www.contentmarketingexperience.com A culture of content management and information access precedes a content marketing culture. Three steps to take. |
Content marketing in the real world: the role of product marketing www.digitalbusinessacademy.be Product marketing should play an important role in a connected and integrated content marketing reality. Key challenges and how to overcome |
Hey Marketers: Sales Doesn't "Get" Your Content Strategy - Marketing Int... marketinginteractions.typepad.com When I saw the first bullet in the summary for this survey done in collaboration between Selling Power and Richardson I couldn't help but do |
No link is an island: the problem with silos on the Web | Gerry McGovern www.gerrymcgovern.com There are no silos on the Web. The Web is a network and everything you do has an impact on that network. Organizations are made of departmen |
Are You Data Driven? Take a Hard Look in the Mirror. blogs.hbr.org These 12 traits of the truly data-driven can make your company more profitable. |
The CIO in Crisis: What You Told Us blogs.hbr.org Your thoughts on our series about the role of the CIO has evolved our thinking. |
Content marketing lessons for the present: content is king revisited www.contentmarketingexperience.com Now content marketing is being embraced by virtually every marketer, content is king everywhere. But is that true and does it matter? Lesson |
