If you are at all interested in SEO and how to optimise your content then make sure you read this now!
The concepts of advanced on-page SEO can be dizzying: LDA, co-occurrence, and entity salience, to name a few. The question is "How do we incorporate these techniques into our content?" The truth is, you don't need to understand complex algorithms in order to create optimized content that ranks well.
In this post we discuss:
• Keywords and relationships
• Location, Frequency and Distance of Keyword Phrases
• Links and Supplemental Content
• Entities and Schema
Full post here: http://moz.com/blog/on-page-topic-seo
The strength of a brand often reflects an organization’s cultural health. Globally, one organization offers a vivid blueprint for growing a brand through an unrivaled dedication to culture, and it isn’t a company you’ll find in the Fortune 500. Interesting read...
#business #culture #branding #hellsangels
I sift through trillions (well, hundreds) of online publications to stay on top of marketing news that might affect your online business - so that you don't have to.
All you need to do is to read my brief recap of the weekly happenings:
In the marketing spotlight this week:
♨ Your Google My Business listings can now be automatically verified;
♨ Great search hack: Google Search Tool To Filter Private Content;
♨ New Google Analytics feature: Bot & Spider Filtering;
♨ Twitter hashtags that explain themselves;
♨ You can now embed tweets within tweets;
♨ Google may be subtracting its photo service from Google+;
♨ How to get a tax break on Apple products;
♨ Instagram officially launched Bolt outside the U.S;
♨ update to LinkedIn mobile;
♨ and much, much more.
Grab your cup of coffee (I've got mine!) and read it now: http://www.trafficgenerationcafe.com/weekly-marketing-news-august2-2014/.
And if you find it helpful (I dare you to say you don't!), then please share it with others - much appreciated!
With huge thanks to people who (knowingly or unknowingly) contributed to this week's marketing skinny:
#weeklymarketingskinny #marketingnews #weeklyroundup
"There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You've seen the data -- you know that if you publish more, you'll start to see more and more results.
But not all blog posts are created equal. Publishing more of the wrong content won't get you the results you need.
Should you be publishing posts on the latest and greatest news in your industry? Or should you be sticking with evergreen, tried-and-true topics? What's the best content balance to help you grow your blog?
Truthfully, you're going to need to beef up your blog with the latter -- evergreen content. Keep on reading to see the data on why evergreen is a better bet for your blog growth."
More here: http://blog.hubspot.com/marketing/data-evergreen-content
- VirtuosaHead Of Search, present
- NetPunchFounder of Netpunch Internet Marketing Services., 2013
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