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JD Ebberly
Attended NoVa Community College
Lives in Washington DC
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JD Ebberly

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12 Examples of Native Ads (And Why They Work)

Despite all the hype, native advertising remains a fuzzy concept for most marketers.

According to our 2014 status report:

 - 49 percent of respondents don’t know what native advertising is
 - 24 percent are hardly familiar with it
 - Another 24 percent are somewhat familiar
 - Only 3 percent are very knowledgeable

So, given the lack of awareness (and people mistaking it for other things, like sponsorship), we thought it would be a good idea to walk you through about a dozen examples of native advertising — and why they work.

And that's exactly what you'll discover in tomorrow's post. Stay tuned. Update: the post is live:
http://www.copyblogger.com/examples-of-native-ads/

And if you haven't already, get Copyblogger delivered directly to your inbox:
http://www.copyblogger.com/subscribe/
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The Four Essential Elements of Addictive Content Marketing

Here's some good news: it's a lot easier (and a whole lot cheaper) to execute on an effective content marketing plan than it is to produce award-winning television.

But that doesn't mean you don't need to consciously incorporate certain addictive elements to keep them coming back.

You want them to come back, right? (The answer is "yes, I want them to come back.")

So, with that in mind +Brian Clark gives us four essential elements that make that happen. in his latest Say Daily article.

Take a careful look to discover what your content may be missing:
http://saydaily.com/2014/03/the-four-essential-elements-of-addictive-content-marketing.html

What is it missing? Love to hear your thoughts. 
Everybody judges, all the time. Now, you got a problem with that, you're living wrong. – Rust, True Detective If...
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An Ultimate Guide to Google+ View Count Numbers

Everything you ever wanted to know about the new Google+ "View Count" numbers. And I mean EVERYTHING. 

And don't miss the link to the 25-minute video with +Mark Traphagen and +martin shervington. Additional treasure to fill your Google+ chest. 
What do the new view count numbers on Google+ profiles & pages mean, and how should you use them?
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JD Ebberly

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A free series of 7 content marketing ebooks

If you’re interested in marketing your business online (and who isn’t at this point), you can’t escape hearing about content marketing. It’s everywhere you look, or listen.

That's why we've made these 7 ebooks freely available to you. 

We’ve built a software company with over 100,000 customers out of a simple blog, and we did it by practicing what we teach.

In these high-impact ebooks, we lay out for you exactly why content marketing is what works … and how to do it effectively.

Get them today: 
http://www.copyblogger.com/content-marketing/
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The Stephen King and Joseph Sugarman School of Content Marketing

Legendary Blu-Blocker sunglasses copywriter Joe Sugarman and Stephen King (needs no introduction) walk into a bar. 

Or an elevator that's about to plummet 27 stories. Depending on who is telling the story. 

That is sort of the context behind +Will Hoekenga's post. Check it out here: 
http://www.convinceandconvert.com/content-marketing-2/the-stephen-king-and-joseph-sugarman-school-of-content-marketing/
The best way to create awesome content marketing pieces is not to outsource their creation. It’s to learn how to create them yourself. These three tips from literary giants, Stephen King and Joseph Sugarman, can help you take your content marketing program from good to great.
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25 Growth Hacks Your Content Marketing Desperately Needs

First +Garrett Moon defines "growth hacking." Next, he explains why your content marketing needs it. Then he rolls out 25 growth hacks for content marketing. 

"Content hacking" is nothing more than what we've all been trying to do with our content: get more mileage out it.

In other words, this article could easily be called "25 Ways to Improve Your Content Marketing." 

Of course that's lame. Few, if any, would read it. Which is important since there is nothing new in this article. Depending upon your experience you'll more than likely recognize these tips.

However, we always need a good reminder of the fundamentals, and Mr. Moon does that in a refreshing way.  

Check out these tips here:
http://coschedule.com/blog/growth-hacks/
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JD Ebberly

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The Secret Behind Some of the Most Influential Messages Ever Written

+Joanna Wiebe says, " You can create powerful messages using the words your prospects use to complete these phrases:

"I want ______

"I wish someone could ______

"If only there was ______

"But be careful when you veer into “Don’t you want…?” territory.

"Messaging is a sort of superpower. Know the tricks and tactics… and use them for good, not for evil."

Get the full scoop here:
http://copyhackers.com/2014/03/propaganda-and-marketing/ 
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JD Ebberly

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The New Rainmaker as Magical Mentor on the Buyer’s Journey

In this episode of New Rainmaker we follow an ancient thread that began thousands of years ago, but has critical relevance to how you can build your audience -- and your business -- today.

In this 19-minute episode you'll discover:

  •    What every prospective buyer really wants from your business
  •    A new way to think about a classic marketing metaphor
  •    What The Matrix and Star Wars have to do with making it rain
  •    The "nerdy" book from 1949 that spawned a four billion dollar business
  •    The central power (and role) of the content you produce
  •    Why "concentric" defeats "egocentric" every time
  •    The opportunity to proceed (and succeed) with your own journey

Click the link below to listen to New Rainmaker Episode No. 9 …

http://newrainmaker.com/audio/magical-mentor/
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JD Ebberly

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12 Ways to Extend the Life of Every Article You Write

"Time is a precious Internet resource," says +Kevan Lee, "which is why one huge benefit—maybe the hugest—of repurposing content is the time it can save you in the content creation process."

Inspect his 12 ways you can do just that:
http://blog.bufferapp.com/repurposing-content-guide
Find out how to breath new life into old posts by repurposing content as ebooks, presentations, guest posts, and more.
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5 Personal Writing Metrics Every Content Marketer Should Track

According to +Nate Baker, here are the questions you can answer after tracking personal writing metrics:

 - Are you getting faster or slower at creating content?
 - Are creating content more or less frequently?
 - What part of the content creation process is the biggest bottleneck?
 - What part of the process could you outsource?
 - What part of the process could you spend more time on?
 - Does your content require less editing and reworking over time?

In other words, you'll be able to improve. He breaks down the 5 metrics here: 
http://blog.raventools.com/5-personal-writing-metrics-every-content-marketer-track/
Learn how content marketers can combine personal writing metrics, like production time, with performance metrics, like conversion, to get valuable insights.
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