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J.Chandler Hall
Marketing Technologist. Live Rock Music Fanatic.
Marketing Technologist. Live Rock Music Fanatic.

J.Chandler's posts

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Thanks for inviting me. For those looking for a good perspective on understanding the customer, I think this is a good read. I am not affiliated in any way with the author, nor benefit from this promotion:

Well, I did a few years back, but am not sure the "individual category" is still applicable. I think it's now an agency only item, isn't it?

Thanks also, for the invite.

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Sick of shopping? You just need some Medicine from Grace Potter and the Nocturnals. Plug In, Dance while you shop and shop till you drop. Let's Funk Up our Economy while we funk up G+

#ProjectFunkGPlusUpALittle #FunkUpG

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I recently had the hiccups twice within the same week. I've been really busy (sold house, moving, etc) and had mentally decided it had something to do with how quickly I ate and drank my 'quick meal/beer'. This "hiccup cure" post seems to confirm, unscientifically, what caused it. I hope to remember this for the next time.
HOW TO CURE HICCUPS: This afternoon while working I found myself listening to a local TV station's "science lady" attempting to explain the cause of hiccups... and getting it all wrong. As usual, this event makes me want to share what I was long ago taught about the subject by a medical resident in the emergency room at New York Hospital (now Cornell/NYH Medical Center). He took five minutes to explain the physiological mechanisms behind hiccups, and then taught me a simple, foolproof three-step method for stopping them dead.

So here's The Hiccup Cure. (And if you share this around, please do so with the share set for Public, so that as many people as possible can be spared the Curse of Hiccup Embarrassment. Thank You For Your Continued Support.) :)

The explanation: Hiccups are the result of an chemical imbalance in your blood -- a temporary derangement of the normal acid/alkaline balance of your blood electrolytes. There are all kinds of reasons why this can happen all of a sudden, but the most common ones are talking too much while eating (my favorite), and eating or drinking too fast. And different causes tend to induce different kinds of imbalance. The imbalances are these:

(a) Respiratory acidosis -- too much CO2 in the blood: and
(b) Respiratory alkalosis -- too little CO2 in the blood.

When you get one or the other of these, the body's tendency is to try to rectify the situation by pushing the lungs' contents in and out a lot faster, so that if there isn't enough CO2, some more can get into the bloodstream, and if there's too much, some can get out.

The body doesn't want to bother your conscious mind with this, so it handles the problem in a simple, inelegant, and not wildly effective way: it makes your diaphragm spasm repeatedly, compressing the lungs and trying to shove a significant percentage of their tidal volume out with each spasm. This is the hiccup.

Now, understanding this, you'd think that concentrating on breathing deeply and regularly, and ventilating yourself in a thoughtful manner, would put this problem right. Well, probably it will. But it takes forever, and you meanwhile are sitting there hiccuping and feeling like a fool (and the continuing hiccups can themselves keep making the electrolyte situation worse). So it becomes time to take more drastic measures.

It turns out that the smartest and fastest way to derail the hiccups themselves is to quickly increase the electrolyte imbalance significantly. The simple three-step intervention derived from this concept deals with (first) the most common one, the acidosis, and then, if that doesn't work, the less common one, the alkalosis. The fortunate thing is that all the raw materials are usually present in the average bar or restaurant, so you can cure yourself or a friend fast in one of the places where you're most likely to look like an idiot as you just sit there hiccuping and hiccuping.

Step 1: Take a large spoonful of sugar, dry, in the mouth, and let it dissolve. Some of the sugar gets absorbed directly through the buccal membrane of the mouth. The acidosis is kicked way further along, and your body, distracted by the sudden extreme change in the blood chemistry, "calls off" the hiccups as ineffective. It calls them off right away, too: within seconds. The "spoonful of sugar" approach, in my experience, works for about 60% of hiccuppers.

If this doesn't work, the hiccuper has a worse case of acidosis than mere sugar can deal with. So we take the intervention up a notch.

Step 2: Take one small spoonful of salt (the equivalent of a cooking teaspoon is plenty). Again, hold in the mouth and let it dissolve. It's gross, but in the next 20% of hiccupers, the hiccups will stop. Bang, right away.

If neither of these steps work, then your hiccuper is not in acidosis, but in alkalosis. So you switch tactics.

Step 3: Give the hiccuper a lemon slice and tell them to chew on it. (Or alternately, give them a small spoonful of vinegar if no lemon is available. But lemon works better.) Their hiccups will then vanish.

WARNING: It is vitally important to do these things in order and not try to cut back on the amounts of sugar and salt, or the intervention may fail and you'll wind up having to do it all over again, which is annoying, especially if you're on a low-sodium diet or just don't feel like retaining liters and liters of water the next day.

But if you follow these instructions faithfully, the hiccups will vanish. You can get a real reputation as a miracle worker with this routine.

A side issue, henceforth possibly to be called Duane's Law of Necessitative Anxiety: When you are running this routine on someone whose hiccups you absolutely have to stop because you'll fall very low in their estimation if you don't, they will always be alkalotic, and you will always have to run through all three stages, feeling dumber and more desperate every moment as you go along and nothing seems to be working. (This law first became plain to me when I was de-hiccuping my producer for the "Science Challenge" educational series I wrote at the BBC: if I hadn't proven I was good at the science part by curing him, well, you can imagine.)

And a note in passing: All other even slightly useful hiccup cures are, in one way or another, attempting to exploit this electrolyte-shift mechanism (though most of them are fairly ineffective at it). Scaring the person (causes acidosis: see _The Andromeda Strain_), drinking water upside down (forces the person to hold his/her breath, slowly increases the CO2 in the blood), breathing in a paper bag (rebreathing, ditto), whatever: they are all merely thin pale versions of the One True Cure.

Now go all ye and spread the word, that there may be fewer hiccups (and embarrassed people) in the world.

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Love when newer artists try their hand on classic 'old' blues. Eric Bibb does a great job, IMO, with "Nobody's Fault But Mine". I hope you enjoy this as much as I have, but if you don''s Nobody's Fault But Mine. ;-)

#ProjectFunkGPlusUpALittle #FunkUpG

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Great news, Joe Bonamassa's new upcoming live DVD captures the sold out NY Beacon Theater show(s)! Paul Rogers made a guest appearance and I hope some of his stuff is included, too! CANNOT WAIT for this to hit the shelves!

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Ok, I probably shouldn't share this to the general public. BUT IT's SPINAL TAP. And it's about 11/11/11. So, it's obviously relevant to everyone. Apologies if I'm wrong...
If we need that extra push over the cliff, you know what we do? Eleven.
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