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Ivelocity Marketing
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Ivelocity Marketing's posts

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Engagement is the new metric that you should be striving for.

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“ If your goal is brand awareness and building a relationship with your audience, then engagement is a more important KPI”

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The single most important thing to measure for every blog post you publish? How engaging it is to your audience.

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Personal branding enables service businesses to differentiate themselves from all of their competitors.

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To capture their attention, you need a page on your website that speaks to them with the right message at the right time.

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In today's digital and interconnected world, the importance of tailoring marketing efforts so they are mobile-friendly cannot be overstated.

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Yes, a lot of marketing relies on the creative, the visually stunning and the artistic. But in order for marketing to be successful, it also has to prove its value, which ties back to analytics.

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If recent business history is anything to go by, the only way to thrive in an ever-changing environment is to evolve and adapt.

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Poor analytics and expensive ad costs are at the top of the list.

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