Profile

Cover photo
Ivana Taylor
Works at Third Force and DIYMarketers.com
Attends Life
Lives in Medina, OH (Cleveland/Akron)
2,144 followers|75,776 views
AboutPostsPhotosYouTube

Stream

 
Live this #infographic about #socialmedia for #smallbusiness.

This will definitely simplify your marketing ! Thanks +Denise OBerry
 
Social Media Checklist for Businesses
To enlarge image: goo.gl/t1twfy

Are you stumped by social media and content marketing for your business? And need a little help maintaining your marketing momentum?

To assist you in developing a perfect social strategy, the +HeroX team has shared, a handy list of key tasks, that help you transform your company with social media.

Follow these easy suggestions to create a consistent presence on Facebook, LinkedIn, Google+, Twitter, Foursquare, Instagram Pinterest, Blog and Reddit.

Google+ Checklist:

Find 5 new people every day (relevant to your industry) and add them to your circles.

Share new and relateable content to your business 2 times a day. Remember the 80/20 rule -> goo.gl/28nw4M.

Offer and host a Google+ hangouts session for an industry related topic 1x week.

Pro tip: Make sure your posts are set to public.

Pin it: http://www.pinterest.com/pin/381539399653985041

Source: https://herox.com/blog/36/

#socialmedia #socialmediatips #socialmediamarketing  
2
2
Shelby Brayton's profile photoDon Galbraith's profile photo
Add a comment...

Ivana Taylor

Shared publicly  - 
 
Scott has an interesting post here
Scott Bradley originally shared:
 
Interesting insight here!
2
Add a comment...

Ivana Taylor

Shared publicly  - 
 
OK - I think I turned the video off in Hangout. This was the feature I was most excited about and now I'm not sure...
1
Summer Loehr's profile photo
 
I know!!! I'm having mixed feelings about it, too. Of course, the people ( family members) I most want to talk to haven't been able to use their invites yet, either.
Add a comment...
In her circles
161 people
Have her in circles
2,144 people

Ivana Taylor

Shared publicly  - 
 
Thanks to +Becky McCray for sharing this simple way of pricing your offer!
 
I'm thinking about all the different approaches to pricing services. Here's my list so far:

1. What you need to earn. 
Divide up expenses by amount of time you can sell.

2. What others charge. 
Either local market or online markets. 

3. What you're worth. 
A premium for your knowledge or expertise or reputation. 

4. Go up regularly. 
If you're booked up or booking regularly, go up. 

5. What it's worth to them. 
Figure out how much revenue or cost savings your service produces for your client. Charge a portion of that, no matter how quick you can do it. 

I'm fascinated by all the different ways people approach setting their prices. 
1
Add a comment...

Ivana Taylor

Shared publicly  - 
 
Get caught up on the best books for small business and join +Susan Payton and +Pierre DeBois and small biz book junkies for a review of lessons and tips from small biz books published in 2013: https://plus.google.com/u/0/events/cg643eha1nkbfl6fja1jls8ecok
Too much to read, too little time!  The Book Review Team of Small Business Trends talks about the best business books they've read and reviewed and the trends and lessons small businesses can take away from them.
2
Add a comment...

Ivana Taylor

Shared publicly  - 
 
Google+ is now on Google Apps - if you're a DIYMarketers reader/fan/friend - please circle me THERE -
1
Patrick Mahan's profile photo
 
what's the difference between your two G+ profiles?
Add a comment...

Ivana Taylor

Shared publicly  - 
 
Just received this awesome food for thought from @DerrickHayes - check this -- he creates inspirational acronyms - how COOL is THAT?
1
Summer Loehr's profile photodavid rapp's profile photo
2 comments
 
very cool, I suspect. but what is it?
Add a comment...

Ivana Taylor

Shared publicly  - 
 
Aargh - I don't want to be seen today - I was playing with Huddle and now I'm hoping you can't see me :-)
1
Add a comment...
People
In her circles
161 people
Have her in circles
2,144 people
Work
Occupation
Marketing Strategist
Employment
  • Third Force and DIYMarketers.com
    Marketing Strategist and Online Publisher, 1999 - present
  • Alpha Technologies (Monsanto Instruments)
    Worldwide Director of Marketing, 1997 - 1998
  • Vernay Laboratories
    Medical Marketing Manager, 1993 - 1998
  • West Pharmaceutical
    Marketing Services, 1987 - 1993
  • Allnet Communications
    Sales, 1986 - 1987
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Medina, OH (Cleveland/Akron)
Previously
Aliquippa, PA - Dayton, OH - Philadelphia, PA - Pittsburgh, PA
Story
Tagline
Marketing is about who you are -- not what you do
Introduction
I'm in the business of having your ideal customer choose you every time regardless of price.  Some like to call it Marketing - but it's often so much more than that.  More like Marketing Therapy.

My favorite things to do are talk to people, write and play on the computer.  So I make sure that my business revolves around those 3 activities.

Find me at: www.DIYMarketers.com (a subscrption site for marketing types) or www.strategystew.com my blog,

Follow me on Twitter: DIYMarketers or StrategyStew or both.


Bragging rights
#21 in Fast Company's Most Influential people online, Appeared on MSNBC, Book Editor for SmallBizTrends, Publisher DIYMarketers
Education
  • Life
    Small Business and Entrepreneurship, 1996 - present
  • Antioch University (MBA)
    MBA - Team Management, 1994 - 1996
  • University of Munich
    German, 1986 - 1986
  • Penn State
    Marketing, 1983 - 1986
Basic Information
Gender
Female
Other names
Stepanov