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Ivana Taylor (DIYMarketers)
Works at DIYMarketers
Attended Quigley high school
Lives in Clevleland, OH
1,766 followers|263,177 views
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Are coaches worth the money? How to find, hire and succeed with a business coach.
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BizapaloozaChat - Noleen Mariappen
Mon, August 8, 2:00 PM
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Pam Didner, author and global content marketing expert shares her best strategies and tips for developing a content marketing strategy that will help you sell worldwide.
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#BizapaloozaChat Pam Didner - Global Content Marketing
Mon, July 18, 2:00 PM
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The Daily Skimm is great.
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Today's chat is about how to establish instant credibility with prospects and clients and it's interesting because in a world where skepticism is at an all time high -- we continue to crave trust and connection. And despite being disappointed by government, marketers and brands and unkept promises - we continue to lay our hearts on the line.

This week, we're chatting with Dustin Luther, Digital Marketing Executive from Dun and Bradstreet -- the brand all small business owners rely on to determine how trustworthy a business is.
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Do you want IDEAL, profitable customers to FLOCK to YOU? Register for our online workshop and get a killer marketing message COMPLETED on the spot! 

REGISTER HERE: http://smallbizapalooza.com/webinar-registration-thank-you/5-step-messaging/ 

Know someone who's told you they're struggling with coming up with a marketing message - share this with them.
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*Are you the shark or the surfer? *

I love this picture because it totally represents the life of a small business owner -- some days you're the shark and some days you're the surfer (at least in this picture) -- 

When I'm ROCKIN' it -- I feel exactly like this picture
When I'm frustrated, down, or broken -- I feel like the poor shark.

Sometimes - all it takes is a few simple ideas to move you from shark to surfer -- and I'm going to be going over 3 of those on

Wednesday July 29 at 1pm ET/10am PT
http://smallbizapalooza.com/low-cost-marketing-webinar/ 

This is the first of an 8 Google Hangout sessions where we're sharing rock star ideas to help you rock your business.

I'll be featuring experts who will be on hand to answer your questions -- so take advantage of it.
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Are you joining us for the hangout today? What's been going on with you - join and share!
 
Join us for some random fun chat about business, entrepreneurship, sales and marketing.  And the occasional unintended sexual reference.
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#RandomHangout - A Little Naughty - A Little Nice - A Lotta Fun
Wed, July 15, 2015, 2:00 PM
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Tim Berry - the father of business planning and business planning software shares his insights on LEAN business planning -- the ONE thing you can do to radically increase the success of your business.
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BizapaloozaChat- Tim Berry - Lean Business Planning
Mon, July 25, 2:00 PM
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How to build your brand personality on social media
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#BizapaloozaChat - Diana Adams
Mon, July 11, 2:00 PM
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Nice +Ivana Taylor​ would be glad to be your friend and know more about you can we chat on hangout
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Stephanie Sims - Money
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I considered myself a social media expert until I talked to +Shawn M. Miller.  After seeing how he looked at social through this model, I was blown away!  So I called him up and said -- "Hey -- you gotta share this with people"  Thankfully, he said YES - and we're having the convo today at 1pm ET/ 10am PT HERE-  this! http://bit.ly/bizpsocial

If you think you've heard it all before - I don't think you've heard this.  

AND -- there is some potential controversy in the conversation -- so follow along on Twitter #Bizapalooza.  WIll be FUN.
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Ivana Taylor (DIYMarketers)

Startup Business Topics  - 
 
 
*Are you the shark or the surfer? *

I love this picture because it totally represents the life of a small business owner -- some days you're the shark and some days you're the surfer (at least in this picture) -- 

When I'm ROCKIN' it -- I feel exactly like this picture
When I'm frustrated, down, or broken -- I feel like the poor shark.

Sometimes - all it takes is a few simple ideas to move you from shark to surfer -- and I'm going to be going over 3 of those on

Wednesday July 29 at 1pm ET/10am PT
http://smallbizapalooza.com/low-cost-marketing-webinar/ 

This is the first of an 8 Google Hangout sessions where we're sharing rock star ideas to help you rock your business.

I'll be featuring experts who will be on hand to answer your questions -- so take advantage of it.
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Did you ever think that your biggest problem was a good thing?

Well, over the next 90 days - a particularly sticky challenge can win you a printer package from Canon -- and/or a seat across the table from Barbara Corcoran (Yeah -- the Shark Tank Barbara Corcoran)!

So here's what you gotta do - it's so crazy easy - 

Read the article -- (for the deets)

Get your challenge out there - please use the #MAXIFYCONTEST  and that's it -- 

You can't lose because we MAXIFY Mentors are watching this hashtag - we're pulling your problems together and you're going to get the best brains in small business thinking about YOU - and how to solve your challenge.

So - go ahead -- click, read, share -- and share!!!
This time last year, I was ready to throw in the towel. “Why am I doing this?”, I thought.   I didn’t need the stress of working all these hours for results that simply aren’t good enough for me. The challenges of building a brand, generating revenue, finding profitable customers, hiring and managing a team and…Keep Reading →
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Story
Tagline
Marketing isn't about what you DO - It's about who you ARE
Introduction
Hey there, I'm Ivana. 

I publish the popular small business marketing blog DIYMarketers.com and when I'm not doing that, I run a virtual marketing company Third Force where we help B2B companies find their best customers and be the one they choose – regardless of price. I support my addiction to small business books as the book editor for Small Business Trends and I've given more than 200 pieces of advice in the form of articles over at AMEX Open Forum. All in all I've got a couple of thousand article out in cyberspace.

Do LESS Marketing and Make MORE Money

Bet you've never heard a marketing person say that you're doing TOO MUCH marketing -- huh?

DIYMarketers is where bootstrapping entrepreneurs go to get short cuts, tips and tools that help them create BIG marketing on a small budget.

Since I'm a major web tools and apps geek, I love sharing what tools to use for what marketing challenge.  Think of me as a cross between Oprah's favorite things and consumer reports.

What you can count on me for:
  • Creative, low-cost marketing ideas
  • Best Marketing Books
  • Connections to small business influencers
  • Recommendations for best marketing tools, apps, strategies based on what you love to do.
What circles to add me to:
  • Social Media
  • Marketing, Marketing Advice
  • Small Business Marketing
  • Business and Entrepreneurship

Where you'll see me

My most popular articles


Bragging rights
Ranked 21 on Fast Company's Most Infuential People on the Internet in 2010. In 2011, Ivana was listed as one of WE's top 100 Women in eCommerce for 2012.
Education
  • Quigley high school
    1980 - 1983
  • Pennsylvania State University
    1983 - 1986
    B.S. Marketing, Industrial Minor QBA
  • Antioch College
    M.A. Business, 1994 - 1996
    Focus in Multi-functional Work Teams
  • Ludwig Maximilian University of Munich
    Auslander - German, 1986 - 1987
Basic Information
Gender
Female
Looking for
Networking
Relationship
Married
Other names
Stepanov
Work
Occupation
Marketing Strategist and Publisher of DIYMarketers.com
Skills
Making entrepreneurs feel crazy powerful and enthusiastic about their business. Then there's my ridiculous obsession with finding tools and resources that make your small business look big.
Employment
  • DIYMarketers
    Publisher, 2008 - present
    Overwhelmed by mountains of marketing strategies -- STOP IT! You don't need to do more marketing, you need LESS. DIYMarketers gives small business professionals the tools, training and support they need to do LESS marketing and make MORE money -- YES -- it can be done!
  • Third Force
    President, 1999 - 2013
    Working with business to business clients online and offline to make them the ideal choice for their ideal customer. Clients include: SmallBizTrends Survey Analytics QuestionPro SSP / AFV
  • Alpha Technologies Group
    Worldwide Director of Marketing, 1998 - 1999
  • Vernay Laboratories
    Marketing Manager, 1993 - 1998
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Clevleland, OH
Previously
Belgrade, Serbia - Aliquippa, PA - Philadelphia, PA - Dayton, OH