Google's Knowledge Graph - What We Really Know

The following resources will help you understand how knowledge graph is now integrated into search and other products, and how it will change search in such a fundamental way.

Google Inside Search: Introducing the Knowledge Graph

Google's Official Blog: Introducing the Knowledge Graph: things, not strings

Introducing the Knowledge Graph - Official YouTube Video
Introducing the Knowledge Graph

Inside Search: Information from the Knowledge Graph in search results

Google Launches Knowledge Graph To Provide Answers, Not Just Links
✖ Written by +Danny Sullivan ⇨ ⇨ ⇨ +Search Engine Land

Google Knowledge Graph Could Change Search Forever

Google Search Just Got 1,000 Times Smarter
✖ Written by +Lance Ulanoff ⇨ ⇨ ⇨ +Mashable

Google Knowledge Graph: How did this happen?
✖ Written by +Dan Petrovic ⇨ ⇨ ⇨ +Dejan SEO / +Dejan SEM

Google Knowledge Graph: Google Labels Me An SEO Expert
✖ Written by +Barry Schwartz ⇨ ⇨ ⇨ Search Engine RoundTable

From information to knowledge: Google becomes a Knowledge Graph
✖ Written by +Max Huijgen ⇨ ⇨ ⇨ Studio PC / Functional Media

How Google Will Replace Wikipedia: The Google Knowledge Graph
✖ Written by +Mark Traphagen ⇨ ⇨ ⇨ +Virante Search Marketing

At the end I want to highlight this part from Google Inside Search:

Data from the Knowledge Graph

The information shown in this section comes from what we call the Knowledge Graph, a massive collection of information about real-world things and their connections to other things. The graph gathers information about a person, place, or thing from many sources, then refines the resulting information based on the most popular questions people ask about that subject.

Here are just some of the sources for this web of information:

✖ Online resources like Wikipedia
✖ Subject-specific resources like Weather Underground for weather information and the World Bank for economic statistics
✖ Publicly available data from, a free and open database of over 24 million things, including movies, books, TV shows, celebrities, locations, companies, and more
✖ Google search data (used to measure the popularity of a subject and help decide what information people most want to see)

And I agree 100% with +Mark Traphagen. From a marketing perspective, is this another reason why those most active in Google+ be the big winners in the future?

What do you think?

CC: +Johan Horak, +Lee Smallwood, +Denis Labelle, +Rahul Roy, +Shamil Weerakoon, +Ronnie Bincer, +Eli Fennell, +AJ Kohn
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