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Google's Knowledge Graph - What We Really Know

The following resources will help you understand how knowledge graph is now integrated into search and other products, and how it will change search in such a fundamental way.

Google Inside Search: Introducing the Knowledge Graph
http://www.google.com/insidesearch/features/search/knowledge.html

Google's Official Blog: Introducing the Knowledge Graph: things, not strings
http://googleblog.blogspot.com/2012/05/introducing-knowledge-graph-things-not.html

Introducing the Knowledge Graph - Official YouTube Video
Introducing the Knowledge Graph

Inside Search: Information from the Knowledge Graph in search results
http://support.google.com/websearch/bin/answer.py?hl=en&answer=2620861

Google Launches Knowledge Graph To Provide Answers, Not Just Links
http://searchengineland.com/google-launches-knowledge-graph-121585
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✖ Written by +Danny Sullivan ⇨ ⇨ ⇨ +Search Engine Land
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Google Knowledge Graph Could Change Search Forever
http://mashable.com/2012/02/13/google-knowledge-graph-change-search/

Google Search Just Got 1,000 Times Smarter
http://mashable.com/2012/05/16/google-knowledge-graph/
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✖ Written by +Lance Ulanoff ⇨ ⇨ ⇨ +Mashable
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Google Knowledge Graph: How did this happen?
http://dejanseo.com.au/google-knowledge-graph/
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✖ Written by +Dan Petrovic ⇨ ⇨ ⇨ +Dejan SEO / +Dejan SEM
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Google Knowledge Graph: Google Labels Me An SEO Expert
http://www.seroundtable.com/google-knowledge-graph-15163.html
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✖ Written by +Barry Schwartz ⇨ ⇨ ⇨ Search Engine RoundTable
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From information to knowledge: Google becomes a Knowledge Graph
https://plus.google.com/u/0/112352920206354603958/posts/NKGXRDEzbMZ
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✖ Written by +Max Huijgen ⇨ ⇨ ⇨ Studio PC / Functional Media
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How Google Will Replace Wikipedia: The Google Knowledge Graph
http://www.virante.com/blog/2012/05/16/how-google-will-replace-wikipedia-the-google-knowledge-graph/
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✖ Written by +Mark Traphagen ⇨ ⇨ ⇨ +Virante Search Marketing
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At the end I want to highlight this part from Google Inside Search:

Data from the Knowledge Graph

The information shown in this section comes from what we call the Knowledge Graph, a massive collection of information about real-world things and their connections to other things. The graph gathers information about a person, place, or thing from many sources, then refines the resulting information based on the most popular questions people ask about that subject.

Here are just some of the sources for this web of information:

✖ Online resources like Wikipedia
✖ Subject-specific resources like Weather Underground for weather information and the World Bank for economic statistics
✖ Publicly available data from Freebase.com, a free and open database of over 24 million things, including movies, books, TV shows, celebrities, locations, companies, and more
✖ Google search data (used to measure the popularity of a subject and help decide what information people most want to see)

And I agree 100% with +Mark Traphagen. From a marketing perspective, is this another reason why those most active in Google+ be the big winners in the future?

What do you think?

CC: +Johan Horak, +Lee Smallwood, +Denis Labelle, +Rahul Roy, +Shamil Weerakoon, +Ronnie Bincer, +Eli Fennell, +AJ Kohn
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14 comments
 
Thanks, +Ivan Dimitrijević this is a wonderful post. I messed around a bit with some of this and really fell in love, especially after searching Ronnie James Dio to see everything it lists.

I also agree that being more active in Google+ will only make this better with time. I can imagine that when you search your own name on Google you will also get some what of a knowledge graph on yourself.
 
Thanks for a nice comment +Steven Maloney. :]
I think that many content creators will change the way how they look and feel about web pages. I can expect something that we may call, or not, knowledge graph optimization for web pages.
 
Should I send my kid to school or just let him Google under some guidance? I just want to see the impact of this on Google visual search (Goggles). See the information.
 
May I add, Slovenia? :) My son is 3.5, nice looking, kind. He has gmail account, so can I reccomend him for your daughter? :)
 
Thanks for the mention +Ivan Dimitrijević :) An ultimate resource/blog post on Knowledge Graph would be perfect.

This is a big change in search (even bigger than the changes brought by Penguin) and ignoring this would equate to committing a SERP suicide. .
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