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ISOOSI Research Engine
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ISOOSI is an online search tool that encompasses the ISOOSI Web Directory. The ISOOSI directory is an index of over 10.5 million websites, organized into various categories.
ISOOSI is an online search tool that encompasses the ISOOSI Web Directory. The ISOOSI directory is an index of over 10.5 million websites, organized into various categories.

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ISOOSI Research Engine's posts

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A look Back at the #ISOOSIchat HOA's that we have done over the past 12 months. Our roundtable discussions have included tons of information for our clients, members of the Research Engine site and also our valued Google+ audience. We've had so many notable names from all arenas of marketing.....  

In this hangout we will review some of the best moments and summarize in broad strokes what each of us here at the ISOOSI Marketing Agency has learned  or gained from them.

Tuesday (7th October 2014) at 12pm PDT // 3pm EDT // 8pm GMT

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Graphs & Vaults: Getting to Know Knowledge Bases with +Barbara Starr 

Tuesday (23rd September 2014) at 12pm PDT // 3pm EDT // 8pm GMT

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The 2nd of our monthly #ISOOSIChat shows where our panel regulars will be reviewing websites that the audience submits for  review.

The #ISOOSIChat  show is a weekly show that discusses many things in the realm of marketing, search engines and social media. However, on the last Tuesday of each month our panel (which consists of search marketing veterans and marketers including +Ammon Johns  +Bill Slawski +Carlos Fernandes and +Erik Stafford) will be ready to assess websites that are submitted to us to review / critique. 

Our aim is to give you recommendations for your site not only from an SEO perspective but also from a UI / UX and branding perspective too.

As we have always stated on our #ISOOSIChat  shows - we look at marketing on the web the same as we do offline... you need to look at it from a holistic and integrated way. We will not touch on the offering itself or the viability of your business model, moreso just the execution of the website. Quite often we can spot low hanging fruit that you'd be able to change pretty quickly that may help in your efforts to obtain greater exposure on the web. There may also be additional tactics / strategies you haven't employed that we can discuss with you.

If you want us to review your website this Tuesday, please let us know on the event thread. Or, you message +Carlos Fernandes beforehand to ask questions about the process. 

Obviously to get the most benefit from the show - we'd be discussing your website and giving YOU tips on how to improve it.... SO - Don't be scared of having our panel HELP YOU. Remember - the comments will be constructive and designed to help you in the best possible way. 

For audience members that want their websites reviewed - we'd love it if you were live with us on the Hangout so please see if you can have your webcam ready too.

If no sites are submitted we will dissect other websites of prospects that have approached our agency this past week. 

Tuesday (30th September 2014) at 12pm PDT // 3pm EDT // 8pm GMT

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A look inside Raven Tools with Jon Henshaw.

Tuesday (16th September 2014) at 12pm PDT // 3pm EDT // 8pm GMT

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The End of the Authorship (Tagging) with Eric Enge

Tuesday (9th September 2014) at 12pm PDT // 3pm EDT // 8pm GMT

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This week's #ISOOSIChat  will focus on Keyword Research as +Dan Shure joins the regulars on the ISOOSI roundtable panel - +Ammon Johns +Bill Slawski +Carlos Fernandes and +Erik Stafford

At ISOOSI, Keyword Research has always been an integral part of the overall marketing strategy for any project. We use keyword data to help generate ideas for content, to spot trends and to generally become more acquainted with the audience in question.   

If you're selling cupcakes online would it helpful to know about all the types of searches for cupcakes. Maybe there's a type you don't sell that wouldn't be too difficult to make. If you're a retailer selling office furniture online and you found that there was a huge market for a particular type of office cubicle - but it was one you didn't stock...  wouldn't that alter your product range?  
 
As with anything in marketing, having good data doesn't hurt.... even if you decide for other reasons that additional product choices are not viable, you have been able to make informed decisions based on data.

whether we call it keyword research or not - it is critical part of market research i our opinion and one we put a lot of emphasis on within our own team. Because of this we have invested significant resources in developing our own in house software to do a lot of the data-mining. We use this to help our clients... however there are MANY tools out there for small businesses that are either FREE or cost very little that can get you on your way digging for new content ideas and opportunities... tools that help you learn more about search trends so that you can make the right choices when it comes to changes / improvements to products and / or services.

+Dan Shure is the owner / founder of Evolving SEO - an SEO agency in Worcester, Massachusetts that has been helping businesses improve their search engine rankings since 2007. We know Dan also shares a passion for keyword research and has a obsessive nature and love for SEO as a true craft.

Together with our esteemed panel we will get into techniques, strategies, tools and more.... We hope you have your notepads ready since there is definitely a lot to take note of here for any business wanting to improve their organic search engine traffic.

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This week will be the first of a monthly show where the #ISOOSIChat  panel regulars will be reviewing websites that the audience submit for  review. Unfortunately +Bill Slawski will not be with us this week but will return next week. Still there will be two or more doctor in the clinic ready to assess websites that are submitted to us to review / critique. 

Our aim is to give you recommendations for your site not only from an SEO perspective but also from a UI / UX and branding perspective too. As we have always stated on our #ISOOSIChat  shows - we look at marketing on the web the same as we do offline... you need to look at it from a holistic and integrated way. We will not touch on the offering itself or the viability of your business model, moreso just the execution of the website. Quite often we can spot low hanging fruit that you'd be able to change pretty quickly that may help in your efforts to obtain greater exposure on the web. There may also be additional tactics / strategies you haven't employed that we can discuss with you.

If you want us to review your website this Tuesday, please let us know on the event thread. Or, you message +Carlos Fernandes beforehand to ask questions about the process. 

Obviously to get the most benefit from the show - we'd be discussing your website and giving YOU tips on how to improve it.... SO - Don't be scared of having our panel HELP YOU. Remember - the comments will be constructive and designed to help you in the best possible way. 

For audience members that want their websites reviewed - we'd love it if you were live with us on the Hangout so please see if you can have your webcam ready too.

If no sites are submitted we will dissect other websites of prospects that have approached our agency this past week. 

Join +Ammon Johns +Carlos Fernandes and +Erik Stafford this Tuesday (19th August 2014) at 12pm PDT // 3pm EDT // 8pm GMT

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Join +Doc Sheldon +Barrie Moran +Ammon Johns +Bill Slawski and +Carlos Fernandes today at 3pm EDT // 8pm GMT as we discuss some of the recent developments in Google. With a missing Penguin, Googles drive to secure the web and a Pigeon that is now about 3 weeks - the Gang has much to discuss.
Keeping Up with the Googles 

"Life moves pretty fast.  If you don't take time to look around once in a while, you could miss it" ~ Ferris Bueller

Life seems pretty slow-paced compared to Google.  You don't notice all of the tweaks and changes, experimental or more permanent, but Google make more updates a year than there are days in the year.  So roughly every day at least something new is going on.  Often several new things at once.

So this week we are taking the time to look around and talk about some of the many recent updates you may want to know about, (and probably a few of the ones you wish you didn't need to know about).

There have been massive changes in Local search on Google, and with Localized results appearing in virtually everything, that affects Google almost across the board.  Then there's all the talk about 'Pigeon' - the name some SEOs have adopted for the most recent of the large updates.

Join (hopefully) +Doc Sheldon, and all  the    #isoosichat   regulars +Ammon Johns, +Bill Slawski, and +ISOOSI Research Engine for this discussion about the recent moves and shake-ups in Google, and what these mean for your online marketing campaigns and your business.

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Keeping Up with the Googles 

"Life moves pretty fast.  If you don't take time to look around once in a while, you could miss it" ~ Ferris Bueller

Life seems pretty slow-paced compared to Google.  You don't notice all of the tweaks and changes, experimental or more permanent, but Google make more updates a year than there are days in the year.  So roughly every day at least something new is going on.  Often several new things at once.

So this week we are taking the time to look around and talk about some of the many recent updates you may want to know about, (and probably a few of the ones you wish you didn't need to know about).

There have been massive changes in Local search on Google, and with Localized results appearing in virtually everything, that affects Google almost across the board.  Then there's all the talk about 'Pigeon' - the name some SEOs have adopted for the most recent of the large updates.

Join +Doc Sheldon Barrie Moran and all  the    #isoosichat   regulars +Ammon Johns, +Bill Slawski and +Carlos Fernandes for this discussion about the recent moves and shake-ups in Google, and what these mean for your online marketing campaigns and your business.

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Video Marketing - the unfair advantage

The ISOOSI Tuesday Marketing Chat ( #isoosichat  )hangout with special guests +Mark Timberlake and +Scott Scowcroft  joining the regular discussion panel of +Ammon Johns +Bill Slawski and +ISOOSI Research Engine 

This week our show focuses on video marketing, and at the ways in which video excels as a medium for marketing to the extent that it almost seems like an unfair advantage.

Our Guests this week are incredibly knowledgeable and talented in this space.

+Scott Scowcroft is famed for giving "The Scott Treatment" - Reviving, Re-packaging and Re-purposing great content with an emphasis on video and HOAs.  Among other clients, he works on doing his thing for Stonetemple's excellent video/HOA strategy.

+Mark Timberlake of +SME Heroes is very knowledgable in this space.  Not only does he produce a range of video marketing production services for clients, he also experiments extensively with what can be done on a given platform.

This week's panel will be discussing the power of video for marketing in all its aspects.  Obviously we are fans, as the weekly shows prove.  But there's a lot more to video marketing than just hangouts and live streaming.

For one thing, YouTube has a massive user-base, and a search traffic all of its own, which you are not able to tap at all without some kind of video offering.  Unlike other search engines, people searching on YouTube often continue to browse through results for a long time, and not only choose one answer to their search.

Google also tries to offer diverse media in every search result, meaning that some video or other is almost always in the first page of search results, but often selected from a much, much smaller pool of related content.

Then there's the fact that video is one of the best forms of cross-platform content for social network platforms.  There is absolutely no better way to get a complex message onto twitter, for instance, given the character limits.  But remember also that while you have to vary the length of snippets for each platform, almost all allow a youtube video to be embedded right into the stream.  Its the one post that can work exactly the same on Facebook, Twitter, and G+ too.

Even in the small details, video offers some great advantages.  With watermarking, lower-third graphical overlays, and similar in-picture branding, it is a lot harder for someone to simply copy and paste your work as their own.

In the course of the show, we'll discuss what sort of investment is needed for professional looking video, how to determine the right kind of video content for your needs, and many insights into how to maximize the results of video marketing.
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