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Isla McKetta
Works at Richard Hugo House
Attended Goddard College
Lives in Seattle, WA
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Isla McKetta

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Go beyond "storytelling" as #contentmarketing buzzword with my latest post for Moz
"Storytelling" can be more than just jargon. This post will show you six types of stories you can inject into your site content to develop a compelling, powerful brand story.
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Isla McKetta

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My last @moz post before maternity leave!
Quick note: This article is meant to apply to teams of all sizes, from the sole proprietor who spends all night writing their copy (because they're doing business during the day) to the copy team who occupies an entire floor and produces thousands of pieces of content per week.
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Isla McKetta

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Ideation is the bomb. Find out how to do it well to set yourself up to create amazing projects.
A fantastic idea is the heartblood of any content campaign or project. Excitement around an idea is what sustains you through the (sometimes) long slog of creation, and it's part of what gets your audience to share, share, share. Which all makes coming up with the idea sound kind of intimidating. But finding the right idea doesn't have to be difficult. Where ideas come from...
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Isla McKetta

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Viral content doesn't have to be a one-time-only occurrence 
The hardest part about success is replicating it. Learn what to look for when auditing content that's gone viral so you can earn even more shares next time.
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Driss from morocco 
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Isla McKetta

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Anyone can be a better writer. If communicating with clients is part of your job, you must read these #writingtips  
This is a post about how anyone can write a clearer, more persuasive report. And the lessons contained herein can help you with any form of corporate communication, whether you're writing for a client or your boss. Get ready to sound smarter.
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Isla McKetta

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(apologies to Langston Hughes for the following account of my weekend #poetry  )

What happens to repairs deferred?

Are they fixed
Magically over night?
Or fester and build up—
Over time?
Does it accumulate 'til
The pre-Thanksgiving weekend—
When all family's due?

Maybe they just seep
And molder and crack.

Or do they explode?
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Isla McKetta

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I've always struggled with how best to integrate my personal and business selves. This post is a new high for me on that front re #content and #contentmarketing  
Learn how to turn empathy, surprise, delight, and information into the kind of content your audience will connect with and remember.
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Great detail +Isla McKetta context is everything

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Isla McKetta

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What happens when you let a creative writer loose on #SEO? Choose Your Own Adventure-style learning!
"How can I learn SEO?" is a deceptively simple question. The standard approach is to attempt to appeal to anyone who's interested in SEO without any idea of your previous experience or the actual reasons you want to learn SEO. That's fun. Especially the part about weeding through tons of information that might not even apply to what you want to learn. So let's fix that. This guide is...
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Isla McKetta

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Even working in #inboundmarketing, I'm finding a lot of value in these quick videos
We're excited to announce a new collection of video tutorials focused on tips and tricks with Moz tools, each in two minutes or less. Welcome to your Daily SEO Fix!
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Isla McKetta

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My latest post for +Moz - #writingadvice  on how to say more with less 
Learn how to write fewer words while making a stronger impact on your readers, customers, and decision makers.
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Isla McKetta

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Webinars: the sales/information tool that are usually so poorly executed. It doesn't have to be that way!
Here at BuzzSumo, we’re obsessed with finding ways to convert our leads into customers. We obviously invest time on customer service and educational content, but the most effective method of converting – by far – is through a webinar. In … Continued
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Isla McKetta

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Content marketers: Go break some rules already! The rewards are worth the hassle.
Data and insights can be incredibly valuable, but should never be treated as gospel, and the only logic worse than "because that's how we've always done it" might just be "because everyone else is doing it." Content is no exception. When was the last time you broke a few rules?
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Literary novelist reviewing books from around the world.
Isla McKetta is a novelist by night and a blogger by day. She earned a Master of Fine Arts in Creative Writing at Goddard College. Isla’s undergraduate studies included Bachelor’s degrees in Political Science and Sociology from the University of Washington and a certificate in Literary Fiction from UW Extension.
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  • Goddard College
Basic Information
  • Richard Hugo House
    Board Member, 2011 - present
  • Moz
    Content Crafter, present
  • Portent
    Senior Content Strategist, 2012 - 2014
  • Isla McKetta, MFA
    Novelist and Reviewer
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Seattle, WA
Moscow, ID - Toruń, Poland - Concepción, Chile
Isla McKetta's +1's are the things they like, agree with, or want to recommend.
Exploring Sun Alley with Cecilia Ştefănescu - A Geography of Reading

In Sun Alley, Cecilia Ştefănescu explores illicit love from the vantage point of children and adults. The book teaches as much about craft a

Nance Van Winckel Gives Voice to the Dead in Pacific Walkers

In Pacific Walkers Nance Van Winckel draws inspiration from old photos and the Spokane County Medical Examiner's Office to find poetry in st

Changing Landscape of American Manufacturing - NexTec

Because manufacturing has such a powerful effect on the country, it’s instructive to look at major geographic shifts in the industry and con

Multiples: 12 Stories in 18 Languages by 61 Authors edited by Adam Thirl...

Daniel Hahn on a fascinating experiment in language and the effects of style

A Tightrope of Tension in Life of Pi by Yann Martel - Book Review

How does a writer set a boy adrift endlessly at sea and still make it interesting? In Life of Pi, Yann Martel adds a tiger - and it works!

On Writing and Loneliness with Clarice Lispector

In The Hour of the Star, Clarice Lispector unpacks what it means to be a writer and to live your life through others.

Falling short: seven writers reflect on failure

Diana Athill, Margaret Atwood, Julian Barnes, Anne Enright, Howard Jacobson, Will Self and Lionel Shriver reflect on their own disappointmen

War, Sex & Antonio Lobo Antunes - The Land at the End of the World

No author weaves unrelated topics together as adeptly as Antonio Lobo Antunes. The Land at the End of the World merges sex, regret, and the

Red Horses - Donna Lynch - The Art of the Prequel (Book Review)

So you've built your world and created your characters, but what happens when you want to delve back into their history? A look at what make

Exploring The Global Soul with Pico Iyer

In The Global Soul, Pico Iyer looks at what it means to live a life in transit and how the rapidly accelerating speed of our lives is changi

My Bookstore: A Love Note to Indie Booksellers and My Dad

My dad taught me to love books and bookstores and My Bookstore reminded me how important the community of a bookstore is to my life as a per

Coupon Chief : Blog : Blog Archive Tips on Saving Big with a Small Veggi...

Find big savings on your grocery bills by planting a small vegetable garden this summer. Follow these tips for a new, healthy you!

Can Atheism Save Humanity?

Atheism cannot simply be about setting individuals free. It needs to address the deep suffering of society and take aim at dismantling the s

Nicole Hardy's Confessions of a Latter-Day Virgin

Nicole Hardy carries her Confessions of a Latter-Day Virgin from Modern Love column to memoir and teaches about love, compassion, and femini

In the Age of Big Data, Should We Live in Awe of Machines?

In the Age of Big Data, Should We Live in Awe of Machines? ArendtWeekendReading. In 1949, The New York Times asked Norbert Wiener, author of

Escape and Learn with "Crete: A Notebook" by Richard Clark

If you're looking to plan a trip to Greece or just want to learn the history of a fabled island, try Crete: A Notebook by Richard Clark. Her

The End of the Story: My Love/Hate Relationship with Lydia Davis

I am both enthralled with and exasperated by the writing of Lydia Davis. The End of the Story, is brilliant and dull - and I wrote a book ju

Re-encountering Foreign Tongues with Ryszard Krynicki

I read of Kamień, szron by Ryszard Krynicki in Polish to see how much of the language I had left. What I found was a whole new world of lang

Reinventing Language with The God of Small Things - Arundhati Roy

Arundhati Roy uses small tweaks to spelling, capitalization, and compound words to invent a language unique to The God of Small Things

My So-Called 'Post-Feminist' Life in Arts and Letters | The Nation

Slut-shaming, name-calling and no respect: welcome to life in literary America for a 21st century female author.

Working with Anne-Marie was a dream. Easy back and forth despite the fact that I live out of state and she asked the right questions to make sure my husband and I got the deductions we're entitled to.
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