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Isaul Carballar
Natural Born Marketer. Former Data Nerd. Unusual Life Explorer.
Natural Born Marketer. Former Data Nerd. Unusual Life Explorer.
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We’re inadvertent slaves to our conventions: Marketing comprises a collection of written and unwritten rules and conventions. Rules like ‘all marketing messages need to be positive’ and ‘brands don’t swear’ and ‘marketers can’t admit their products aren’t right for everyone’.

Most marketers try really hard to reproduce all these conventions. We make our whitepapers sound like all the whitepapers we’ve previously seen. We make our websites do what our competitors’ websites do. We make our videos do what old-school TV ads used to do.

Here’s the thing – our job is not to produce marketing that sounds like marketing. It’s to attract the attention of people who should buy our stuff.

To do that, we need to actively seek out all the conventions of marketing and find ways to break them. We need marketing that feels less like marketing.

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La estrepitosa caída cultural de la palabra "México" en 1994 según Google Books. Comparado con el resto de los países de hablahispana.
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Entre Milán y Venecia
Una vez más, he decidido retomar el ' hábito '. Aquel que me llevó a hacer algunas publicaciones sin sentido, nihilistas pero sinceras . Dado que no hay desdoblamiento que no lleve sus riesgos. No quiero retomar el 'hábito' con la misma  sinceridad con la q...

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Aprendiendo como la realidad es la que uno mismo crea. Con Theo Jansen y su teoría de la evoución.

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AI making/composing/improvising music.

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Parlez vous Anglais? Do you speak English? Ya hablas Inglés?
Una de las cosas que olvidé mencionar en mi blog anterior es que si uno no tiene el nivel de inglés adecuado, pues evidentemente todo será más complicado . Por lo mismo, es fundamental el aprendizaje del idioma. Tengo entendido que hasta en las Maestrías en...
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