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When buying your kids' shoes, keep their heels on the ground.  
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Yllona Richardson's profile photo
 
I grew up in the 60's and 70s wearing Stride-Rite shoes -- recommended by my pediatrician, orthopedist and physical therapist. I had to wear "corrective" shoes...

Lo and behold Stride-Rite is still available: http://www.striderite.com/. The company dates back to 1892.