Social media is responsible for driving a huge amount of marketing interactions, but how can you measure your social marketing? How do you know what’s working, and what isn’t? To sharpen your approach around creating social content, here are 6 metrics to consider.
What are some of the traits exhibited by online users who belong to several social networks? Social-data and ad-targeting platform 140 Proof teamed up with IPG Media Lab to study 500 Internet users 18 and up who are active on two or more social networks to find out.