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Why bother with face-to-face surveys? Why don’t we just use online interviewing for all our surveys now? It was a question raised last week at Mediatel’s Future of Media Research seminar. John Carroll (@MediaCarroll on Twitter) blogs: https://www.ipsos-mori.com/newsevents/blogs/mediactlightbites/1642/Online-is-the-now-not-the-future-so-why-bother-with-facetoface-surveys.aspx
In his most recent blog John Carroll discusses whether online can truly replace face-to-face research.
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Join Ipsos Loyalty at the first Future of Research event of 2015, where Steve Tennant, Director of Customer Experience at Virgin Trains, and Julie Doleman, Managing Director of Consumer Engagement at Experian, will be sharing some of the exciting ways they have channelled customer insight to drive transformational change. #custexp   Register online: https://www.ipsos-mori.com/newsevents/events/152/The-Future-of-Customer-Experience-Inspiring-business-transformation.aspx
Join Ipsos Loyalty on Wednesday 11 March at the first Future of Research event of 2015, where Virgin Trains and Experian will be sharing some of the exciting ways they have channelled customer insight to drive transformational change
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Join Ipsos to explore case studies and ground-breaking research, showing how successfully brands of all sizes are focusing and communicating their efforts around Purposes that connect with the values of customers, employees and society in meaningful and sustainable ways. Register: https://www.ipsos-mori.com/newsevents/events/150/Doing-The-Right-Thing.aspx
Doing The Right Thing: Brand Purpose
Wed, February 25, 3:45 AM

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2015 looks set to be riddled with uncertainty for the UK’s private sector. Tom Fife-Schaw looks at what British business should be looking out for after May. https://www.ipsos-mori.com/newsevents/blogs/thepoliticswire/1625/Hard-to-call-The-next-election-and-the-private-sector.aspx
<span style="color: #757575;">2015 looks set to be riddled with uncertainty for the UK&rsquo;s private sector. <strong>Tom Fife-Schaw </strong>looks at what British business should be looking out for after May</span>
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Bursting the Bubble: Our latest Understanding Society newsletter is "bursting" with insight and articles by respected public figures such as Lord Paddy Ashdown, former leader of the Liberal Democrats; Jill Rutter from the Institute of Government; Chris Wormald, Permanent Secretary at the Department for Education; as well as our in-house research experts. Download your copy and tell us what you think. https://www.ipsos-mori.com/researchpublications/publications/1715/Understanding-Society-December-2014.aspx
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Sainsbury's Christmas ad 'not offensive' says our facial coding study with RealEyes: We failed to find high levels of disgust when measuring people's reactions to the ad, despite it prompting more than 700 complaints to the Advertising Standards Agency.
Sainsbury's Christmas ad 'not offensive' says facial coding study. Campaign, first for advertising & creative news
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Ipsos is pleased to announce the launch of Ipsos Connect, a global specialised business to coordinate Ipsos’ services in the domains of #Brand Communication, #Advertising and #Media . Ipsos Connect amalgamates the legacy brands of Ipsos ASI and Ipsos MediaCT. https://www.ipsos-mori.com/newsevents/latestnews/1636/Ipsos-Launches-Ipsos-Connect-for-Brand-Communication-Advertising-and-Media-Services.aspx
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New video: Milorad Ajder, Co-Director of the Ipsos Global Reputation Centre, interviews Sean O’Neill, Heineken’s Chief Corporate Relations Officer, on the challenges of, and changes to, reputation management. For more visit https://www.ipsos-mori.com/reputation
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Where are all the Shoppers going? Rob Myers. MD, Ipsos Marketing writes in our 2014 Almanac on the state of UK #retailhttp://ipsos-mori-almanac.co.uk/where-are-all-the-shoppers-going/
An article by Rob Myers for the Consumer & Business section of Ipsos MORI’s 2014 Almanac.
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Proud to launch our packed 2014 Almanac online review of life, business & society in Britain and across the world. Browse online via our "AlmanaApp" http://bit.ly/IMalmanac #marketresearch  
Welcome to Ipsos MORI’s 2014 Almanac. As usual we’ve brought together a spread of statistics and analysis as the year closes.
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Webinar: Register now and Join Nick Lygo-Baker & Andrew Freeman of Ipsos Loyalty who will share how voice of customer can empower your business: Thursday 11 December 12-12.30pm #custserv https://www2.gotomeeting.com/register/389441762
Putting your customers at the heart of your organisation can be a challenge. Avoid the pitfalls, register now for our webinar and find out what steps to take for a successful feedback programme, so you can keep your finger on the pulse of your customer experience.
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It's a win for Monty the Penguin! John Lewis' 2014 Christmas ad is more compelling than the retailer's 2013 effort, according to research using neuroscience techniques & facial coding from Ipsos ASI and our partner RealEyes.
Monty beats the bear in battle of John Lewis ads from Media Week - news and information from the world of media
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Ipsos MORI, part of the Ipsos Group, is a leading UK research company with global reach. We specialise in researching Advertising (brand equity and communications); Loyalty (customer and employee relationship management); Marketing (consumer, retail & shopper and healthcare); MediaCT (media, content and technology), Social & political research and Reputation Research.
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