Why bother with face-to-face surveys? Why don’t we just use online interviewing for all our surveys now? It was a question raised last week at Mediatel’s Future of Media Research seminar. John Carroll (@MediaCarroll on Twitter) blogs: https://www.ipsos-mori.com/newsevents/blogs/mediactlightbites/1642/Online-is-the-now-not-the-future-so-why-bother-with-facetoface-surveys.aspx
Ipsos MORI | MediaCT Light Bites | Online is the now, not the future, so why bother with face-to-face surveys?
In his most recent blog John Carroll discusses whether online can truly replace face-to-face research.
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