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ion interactive

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In the #BigData era, #Content  is still king! 
A curious thing happened at a recent conference on media measurement, big data, technology, and ad targeting: Speaker after speaker touted the importance of creating great content.
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Love this from Copyblogger: What's the Difference Between a Professional Writer and a Content Marketer?
What's the difference between a good writer and a good content marketer? And how do you become one of Copyblogger's Certified Content Marketers?
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A 2-sided silver bullet for #marketing  and #sales  alignment! 
Disclaimer: I wear two hats, professionally speaking. With one hat, I write this blog and chair the MarTech conference series — both of which I try to run with a vendor-agnostic editorial viewpoint. However, with my other hat, I am also the co-founder and CTO of a marketing software company, ion interactive. While I rarely …
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Awesome alert! Today we launch Sell-Side to foster better #marketing, #sales and buyer alignment! Check it out!
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#Contentmarketing  takeways from rappers?!?! Yes please!
Follow these cues from hip-hop’s finest figures to establish yourself as a content heavy hitter: Here are 5 content marketing tips from some cool rappers.
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ion interactive

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BuzzFeed Just Cracked the Code to #Social #Content spreadability
BuzzFeed just introduced the Batmobile of social analytics and oh man, it's cool.
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Engagement = Return on Effort
I think we can all agree that an engaged audience is better than a disengaged one. And, every online marketer wants engagement in one form or another. But engagement isn’t pass/fail. Part of what makes measurement of interactive content engagement so enlightening is that there’s a continuum of participation. Where people fall on that continuum and how we look at it — like grading on a bell curve and then comparing the curves — helps e...
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Nothing like tapping into some industry big dogs for #content  engagement advice!
The content marketing landscape has evolved, as have the expectations of your audience. Not to sound like a broken record, but effectively engaging them is a necessary component to every brand’s marketing strategy regardless of industry, and it affects all of us (yes, even you). So get comfy, grab your coffee or matcha tea or whatever you’re into. And get ready for some advice from people worth listening to.
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5 Findings About Ideas Generation for #ContentMarketing
How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
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Our customers build all sorts of #interactivecontent  in ion and we LOVE seeing it all! Check out Anthem's interactive infographic!
Just when you thought the infographic couldn’t get any cooler… I mean, it’s already a super modern way to visually convey a story or spread a message, right? You trade pages of text for cool image blocks filled with different pictures. You can incorporate colors and other visually stunning effects. And now, you can make them interactive?!?!? Say What??
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Ever wonder what would happen if you surprised a designer with an #interactivecontent  project, on-the-spot? Well...here you go! 
There we were in a marketing planning meeting last week, brainstorming ways to show you how fast and easy it is to take your interactive content from zero to launched using the ion platform. When suddenly it hit us. We could just actually show you. So, we hatched a plan to surprise (a gentle word for ambush) one of our amazing designers, Katherine, with the task of building a brand spankin’ new piece of interactive content. Without any ...
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Have them in circles
197 people
Jose Terrier's profile photo
MarTech Conference's profile photo
Alfredo Enrique Escobar's profile photo
Scott Berry's profile photo
Kenneth Cohen's profile photo
James Svoboda's profile photo
Centura College's profile photo
Amy Bishop's profile photo
TurnClick's profile photo
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1.888.466.4332
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200 East Palmetto Park Road Suite 107 Boca Raton, FL 33432
One Broadway, 14th Floor Cambridge, MA 02142
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Create engaging, interactive content marketing that differentiates your brand and generates leads
Introduction

ion interactive helps modern marketers produce engaging, interactive content that stands out while generating leads and revenue. Launch stunning user experiences across your content marketing, social marketing, email marketing and advertising campaigns using our scalable, agile interactive content platform. Powerfully creative, gorgeous and highly interactive experiences can be created and tested without developers. ion’s assessments, quizzes, lookbooks, ebooks, interactive white papers, calculators and more are used to differentiate brands, increase engagement, boost sales and improve conversions.

http://www.ioninteractive.com