I met her years ago while I was hosting a Twitter chat on marketing. Out of the hundreds of attendees, she was always the only business account that attended (Twitter:@hoovers) and took advantage of the opportunity to build and nurture real relationships with her target audience.
Even today, most companies on #Twitter just do the bare minimum (tweet content, reply to mentions, monitor brand names). Yawn. But the great benefit of Twitter is the ability grow your audience and develop deep, meaningful relationships.... and Shelly does just that.
Okay, enough from me. Check out the interview. I really love Shelly's answers, especially her answer to "What song best describes your work ethic?" Hint: it's NOT #WorkBitch by #britneyspears .
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