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Historically, marketing has had a wide range of dependencies in order to execute their strategies and ideas. Agencies to negotiate and place media. IT to manage their customer database. Developers to code and launch the digital media. But marketing technology brings a whole level of capability to marketers and their organization. Today, marketers have an array of choices in front of them that give them the freedom to be in the executi...
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Check out this #infographic  - 12 #Marketing Box-Office Titans Share Tips For Creating Blockbuster #ContentMarketing
There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into a spaceship hurtling towards an alien pla...
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I was researching your product and company this morning... so I went to your website. How did I get there? I don't remember. It may have been an ad on a Google search, a LinkedIn post or some other ad I clicked through... who knows? I wanted to learn more about your company and your products and it is too early to call you up so after looking over your home page, I clicked on your resources tab. Ok, some whitepapers, datasheets, a cou...
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"Move from static to interactive. By using #interactivecontent, you get consumers not only to pay attention to what you’re saying, but also to engage with you and your messages."
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Some expert insight on #content measurement!
As content marketing takes a main seat at the marketing table, it raises a new set of questions regarding its measurement. People want to know what metrics to use, best practices, how much time and effort to dedicate? Before you even dig into how to tackle content measurement, take a breath, breathe into a paper bag, do some yoga…whatever gets you to your happy place. And then consider these 5 takeaways from marketing experts.
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Need more proof that #contentmarketing works?
The digital age has oversaturated our world with information. The public has become more well-informed on nearly every subject than ever before. They are n
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Is Your #Content  Feeling a Little...Blah? Here are 12 Ways to Kick Up Your Content Creativity a Notch!
We all hit the creativity wall once in a while, especially at the rate that we’re producing new content (according to CMI, 70% of us are creating more content than we were a year ago… hello, creative burn out!) There’s a wealth of great advice from really smart people to help inject a bit more creativity into your content and blast through a creative slump. We rounded up some of our favorites. Hopefully, you find some inspiration here.
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#contentmarketing - now a definitive industry term!
Joe and Robert talk Germany and Asia initiatives, ArticleBunny launch, and Facebook's algorithm. Plus rants, raves, and more – Content Marketing Institute.
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During this festival season, why not make #interactivecontent  your headliner?!
The music lovers of the world aren’t cut from the same cloth. They all have different needs, different wants, different tastes. Music festivals have to appeal to many MANY different audiences. And they do just that… Just like your content marketing should. While content marketing season is year round for us, our audience has all different needs, different wants, and different tastes. So take a note from Festival Season and let’s look at...
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Move over #hipsters. Here come the #yuccies  ! #Marketers, you should pay attention here!
Move over hipsters, yuppies, and millenials. There's a new demographic brands are ready to indulge: yuccies.
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Where can you use #interactivecontent   #marketing  ?
Perhaps the better question is ‘where can’t you use it?’ Interactive content experiences are a great way to engage your audience across a wide variety of mediums, channels and contextual situations. But sometimes the question is what content experiences should be used in your various channels. What works best where?
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In their circles
47 people
Have them in circles
209 people
Pedro Ducommun's profile photo
Mahdi Zoghbi's profile photo
Holly Winn's profile photo
Susan Delz's profile photo
Alpha Tutors LTD's profile photo
parthi ganesh's profile photo
Rachel Miller's profile photo
WestOne Business Group's profile photo
Advia Interactive's profile photo
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200 East Palmetto Park Road Suite 107 Boca Raton, FL 33432
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Create engaging, interactive content marketing that differentiates your brand and generates leads
Introduction

ion interactive helps modern marketers produce engaging, interactive content that stands out while generating leads and revenue. Launch stunning user experiences across your content marketing, social marketing, email marketing and advertising campaigns using our scalable, agile interactive content platform. Powerfully creative, gorgeous and highly interactive experiences can be created and tested without developers. ion’s assessments, quizzes, lookbooks, ebooks, interactive white papers, calculators and more are used to differentiate brands, increase engagement, boost sales and improve conversions.

http://www.ioninteractive.com