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It's time to take advantage of the mobile opportunity. Find out how with these six steps. http://bit.ly/1nwTGzE
As mobile becomes the default mode of communication, the big players, including Google and Facebook, are making it easier to connect directly and seamlessly on smaller, portable screens.
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Learn the basics of A/B testing. http://bit.ly/1Ld6F50
If you're feeling a little unsure about where to start with A/B testing, check out A Newbie's Guide to A/B Testing from the team at Visual Website Optimizer.
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Let's take a step back and explore the real definition of omnichannel marketing. http://bit.ly/1Ld6xlZ
Let’s take a step back and explore the real definition of omnichannel marketing, and how you can take advantage of it in 2016.
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SEM pro, Larry Kim, shares his insights, practical tips, and what we can expect from paid search in 2016. http://bit.ly/1Ld6s1y
Below is a Q&A with the SEM pro where he shares his insights, practical tips, and what we can expect in 2016.
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Get the answers to the most common questions about call tracking and analytics. http://bit.ly/1Ld6iHE
So to put your fears to rest, we broke down the most common questions marketers have about call tracking.
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Take the quiz to see if you really know what it takes to build a lasting love with your mobile audience. http://bit.ly/1Ld6fvl
It’s no secret, marketers are absolutely smitten with their mobile audience. And there’s a lot to love.
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10 of the most surprising things mobile users are doing with their phones. http://bit.ly/1nwTFvm
If you're feeling curious, check out our list of ten of the most surprising things mobile users are doing with their phones.
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Check out 3 tips for transforming your best customers into your best advocates. http://bit.ly/1nwTsZ5
FacebookTwitterGoogle+LinkedInE-mail Let’s say you work in marketing at a relatively early stage company. Your company, while validated by the analysts and press, is still new-ish and doesn’t exactly have the recognition or reach of say Uber, or the other so-called unicorns of Silicon Valley. That said, your product portfolio is solid, your customers are happy, …
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Learn how you can connect the dots between online and offline customer behavior using call intelligence and Google Analytics. http://bit.ly/1Ld6vKI
It’s time to beef up your Google Analytics game with call intelligence. Call intelligence gives you a whole new offline layer of data so when your web visitors pick up the phone, you’ll be able to connect the dots.
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Check out 10 marketing podcasts guaranteed to get you in the game and give you the edge you need to succeed in 2016. http://bit.ly/1nwT9xy
FacebookTwitterGoogle+LinkedInE-mail Marketers are lifelong learners. We’re always searching for ways to grow and improve our marketing, and one great way to do this is by surrounding yourself with industry experts. You can learn a lot from the experiences of the marketing veterans who came before you. If you’re wondering where you can hear from industry-leading …
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Learn why click to call is the way to do mobile with a sneak peek of the latest Forrester report: http://bit.ly/1Ld6era
To address this growth of phone calls - and the subsequent opportunity for marketers - Forrester published a research brief that details how brands can use phone calls as a way to engage and convert their best leads.
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(805)324-7686
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1025 Chapala St. Santa Barbara, CA 93101
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Your customers are calling. Invoca tells you why.
Introduction
Invoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca’s Voice Marketing Cloud, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who’s calling and analyze what’s being said in conversations. Marketers can put this data to work directly in the Voice Marketing Cloud by automating the ideal customer experience before, during and after each call. With an ecosystem of over 30 technology partners, marketers can inject call intelligence into their existing technology stack, giving them the ability to orchestrate a true omnichannel customer journey. Invoca is backed by Morgan Stanley Alternative Investment Partners, Accel Partners, Upfront Ventures, Rincon Venture Partners, Salesforce Ventures, and Stepstone.

For more information, please visit www.invoca.com.