I never paid that much attention ~ Did you know Apple was doing so poorly "back in the day?"
At the turn of the 21st century, Apple was in rough shape. It had narrowly avoided bankruptcy, and Steve Jobs’ return as CEO a few years earlier was turning the company around, but the market share of its products — then almost exclusively Mac computers — was dismal, at about 2% worldwide.

Then came the iPod, which begat the iPhone and the iPad. As Apple’s gadgets gobbled up market share (and in some cases created new markets), its Macs experienced a rebound, too. Now, according to CNBC’s All-American Economic Survey, 51% of U.S. households own at least one Apple product.
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