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"Before earning a conversion, marketers have to form a relationship with their customer." http://j.mp/1x9Wgyu via Wingify
According to Harry Levi Hollingworth, the man who brought psychology into the world of advertising, an ad should accomplish 4 things in order to be effective: Attract the attention of the customer Focus that attention on the ad message Make that message memorable Cause the customer to take action For a landing page to convert (step 4), we need to make sure that the first 3 steps are successfully completed. To do that we need to first delve into t...
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How To Create Customer Personas With Actual, Real Life Data: http://j.mp/1z83rVK via Peep Laja
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7 of the best landing pages of 2014 http://j.mp/1x9W6XT
Kinky is not a word you want associated with your landing pages!
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Lessons In Brand Storytelling From The Airbnb Rebrand: http://the j.mp/1soCloz via Bernadette Jiwa
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How Buzzfeed Cracked The Pinterest Code: http://j.mp/1uIxyEo via Forbes
Buzzfeed is one of of the fastest growing media companies ever, with a monthly audience of 150 million and counting, thanks chiefly to its unmatched understanding of what people will read or share on Facebook. But much of its recent traffic growth has come from another, less appreciated source: Pinterest. Just [...]
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10 Ways to Exponentially Grow Your Traffic in 30 Days: http://j.mp/1wD9Fxg via Darren Rowse
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"People have just as much trouble saying “no” to help as we do seeking it out." http://j.mp/10AB4mA via Crew
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Have them in circles
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3 Easy Ways To Optimize Mobile Customer Engagement via http://j.mp/1wDaNkB Nectafy
Everywhere you look, you see people on smartphones and tablets. Don’t miss out on mobile customer engagement — give them the best experience possible.
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"Before you can persuade anyone, you must first get their attention and interest." http://j.mp/1otSuww via Writtent
Follow these proven persuasive copywriting techniques used by great copywriters and start creating copy that will compel readers to take action.
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13 Writing Tools To Instantly Enhance The Quality of Your Blog http://j.mp/1EcrDaj via Ghost
There's one thing that separates great blog posts from the rest: Giving the reader what they truly, deeply want. If you find yourself writing post after post but being less than overwhelmed by the response, it might be time to...
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Leverage your customers to get you more
Here's how you can harness the power of customer feedback and testimonials on your landing page copy
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6 experiments in decision theory that show how marketers can use psychology: http://j.mp/10AB7it via Econsultancy
Digital psychology is increasingly influencing digital strategy.
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Have them in circles
1,238 people
Vega GI's profile photo
King Content's profile photo
Ade Omomo's profile photo
Zoila Torres's profile photo
richard chola's profile photo
Steve Johnson's profile photo
Will Gibbons's profile photo
caroline awuor's profile photo
Steven Nosack's profile photo
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Every promotion needs a page
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Instapage makes creating and A/B split testing landing pages simple.
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