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Many office supplies and stationery items that were previously associated with cruelty to left-handers are now made especially for left-handers.

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A stand at a trade is used not only as a showroom for selected product ranges and new products. Often, the stand staff receive trade visitors like guests in their own home. If you wish to put your products in the right light, you have to take into account the appropriate connections for lighting and other devices when organising your stand.

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Matthias Herr is the Sales Director of Deuter Sport GmbH, which has been producing backpacks and bags for nearly 120 years. The secret behind this long history? Matthias Herr and his colleagues act as though they belong to one big family. In our brief interview, he talks about the different requirements of big and small backpack users and about the innovations that visitors to #InsightsX 2017 can expect to see.

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Gerti Maierl, van Ekeris Expo service b.v., has been looking after since 2006 exhibiting businesses and visitors from the Benelux countries as a representative of the Spielwarenmesse eG. She is also in charge of Insights-X exhibitors and industry professionals from the Netherlands, Luxembourg and Belgium since the creation of Insights-X in 2015.

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The main objective of environmental corporate sustainability efforts is to conserve natural resources. Many companies apply this approach when producing their paper, office supply and stationery products. The measures taken range from not adding chemicals to inks and dyes through to their own reforestation projects. But what does it mean to take part in an expo in a sustainable way?

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Exhibitors face a raft of decisions when preparing for a trade fair. Besides working out a schedule, a good deal of thought should be given to the matter of security before and during the event as well. It makes sense to rely on our ServicePartner Engelhardt & Co. GmbH. With more than 950 employees and extensive experience, Engelhardt & Co. GmbH offers the highest standards of professionalism, competence and service, and has useful advice on safety at the stand.

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Advertising gets you noticed and is particularly useful for acquiring new customer business. But what is the right way to advertise? How should you portray your specialised stationery store or your office supply business with a full range of paper, office and stationery products? Media designer Leoni Pfeiffer outlines the strategic questions you should ask yourself when planning your campaign.

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Trade fair appearances constitute complex sales tools that call for professionally- and conceptually-coordinated marketing. Trade fair specialist Anna-Katharina Esche knows what is needed for the timing and contents of trade fair communication to make their mark.

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A trade fair can be an extremely hectic time. Exhibitors in particular are always faced with a number of challenges, because a well-organised schedule is what is needed – not only for the days the exhibition is on, but also when it comes to transporting the stand and the products before and after it. Having a reliable partner at your side is definitely an advantage then.
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