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Innovast Digital Marketing
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Your website should be the hub of all digital marketing efforts. What you do with search engine optimization, blogging, YouTube videos, email marketing, social media posting, etc. -- These efforts should all be designed to encourage visitors to explore your website. And then, once a visitor is on your website, your site should have calls-to-action in place to generate leads and increase conversions. You can't control what Facebook, Instagram, LinkedIn, or Twitter does with your content. But you can set up your website to engage visitors and get results. Contact Karen at Innovast Digital Marketing to find out how to get started at (860) 634-3836 or online at karen@innovast.com.
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Innovast Digital Marketing is a website design company located in eastern Connecticut, serving RI, CT, and MA. Beyond website development, what we are known for doing extremely well, is marketing strategy. You know, as a small business owner or entrepreneur, customers will not find you in the Yellow Pages. Everyone has a smartphone, and you're right in their back pocket. But how will you get anyone to pay attention when there are so many competing for attention online? That's what we do best. We help you to be found over the competition. And then when you have their attention, we work to keep your audience engaged, to generate new leads that convert, so that your business grows with greater profitability. Call Karen at (860) 634-3836. Find us online at www.innovast.com.
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In recent weeks, we've taken on quite a few WordPress websites done by other website companies... with NO SEO in place at all -- NO Calls-to-Action on pages -- and worst of all, when plugins are not updated, it leaves the website vulnerable to hackers!!

WordPress is a superior platform for so many reasons. BUT, if your website is on WordPress, it needs regular maintenance to keep it safe. Calls-to-Action and Search Engine Optimization are pretty important too!!

CALL Innovast Digital Marketing at (860) 634-3836 or email karen@nnovast.com to learn more about our monthly marketing & maintenance programs. www.innovast.com
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Every entrepreneur has a story -- something that triggered the decision to make a go of it on their own... Today, Karen Etchells' story and how Innovast Digital Marketing came to be is featured on Go Daddy's Garage blog!! ‪ #‎DigitalMarketing
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This isn’t about creating slick, professionally produced scenes. Be real and offer authentic, sharable material. From a viewer’s perspective, this approach is preferred, as it builds a greater sense of trust.
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Adding fresh content on an ongoing basis also prompts search engines to revisit the website frequently. So, keep putting out fresh and interesting varieties of seed into those feeders!
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A personal phone call resonates more than an email. A text between two individuals is more meaningful than email. Personal email messages will be better received than email blasts, but email marketing is likely to resonate more than a single tweet in a newsfeed.
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Focus on your Customers Need to Buy, rather than Your Need to Sell
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Here's a video we put together from photos taken at the March 4, 2016 Breakfast Meeting of APICS Hartford County Chapter's Top Management Advisory Council (TMAC). As a member of the Board of Directors, myself & other organizers were thrilled with the turn-out and enthusiasm from participants, breathing new life into Connecticut's Manufacturing climate!
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Karen Etchells is now serving as Webmaster for APICS Hartford County Chapter. In this photo, she poses with fellow Board Members on a plant tour of Albert Bros., Inc recycling facility in Waterbury, Connecticut.

APICS is a professional association for supply chain and operations management and provider of education and certification programs.
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