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Ingmar de Lange
180 followers -
Brand strategist / Merkstrateeg
Brand strategist / Merkstrateeg

180 followers
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“We found that we were able to predict what brand consumers were thinking about solely based on the relationship between brand personality and brain activity.”

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4822556/

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Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World http://adweek.it/2mpB7A9
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How Agencies Are Shifting Strategies to Compete With Accenture and Deloitte http://adweek.it/2j2yL6d
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