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Infotools
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Feed your curiosity. Share your discoveries. Write the future.
Feed your curiosity. Share your discoveries. Write the future.

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The angst is real! Infotools' Keri Vermaak shares her thoughts leading up to her new-speaker-slot at IIeX NA in June…
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'The beauty of machine learning is that it 'doesn’t come with a set agenda or prejudice'. That makes for good market research!
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'Being relevant at the right time is being “lucky.”' Make the most of your market research and have data at the ready to make your own luck.
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3 reasons why market research frequently takes a back seat in B2B companies.
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Despite needing less data to get the job done, the results of this project were more accurate, thanks to machine learning.
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Human Resources has become a big driver for data integration as their need for analytics increases.
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Productivity is lagging, and robots are clearly up for changing the status quo by kick-starting outputs…
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Automation bodes well for independent professionals who provide a unique talent pool.
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3 tips on how to optimise your market research by analysing data in its original language.
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GIGO: garbage in, garbage out. A third of companies plan a data integration project… look out data quality!
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