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Influence & Co.
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Influence & Co.

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Prospects engage with a brand at least 8 times before making a sale, though some studies suggest more. 

Here's how to refocus your sales process around discovery:
Content isn't just for Marketing. Learn how salespeople can use content to close more deals.
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Influence & Co.

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Here's a list of the top 10 #contentmarketing trends experts revealed to help guide planning for 2015: 
Here's a list of the top 10 content marketing trends experts revealed to help guide planning for 2015:
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To help you navigate the overwhelming budgeting process, here are five important #marketing trends you should consider: 
This post was originally published on Forbes.Divvying up your marketing funds isn’t a fun or easy task, so you’ve likely pushed it off as long as possible. You’ve told numerous vendors, “We’ll look at that for our 2015 budget,” but budget season is quickly approaching — and you need to make a decision.To help you navigate the overwhelming budgeting process, here are five important marketing trends you should consider:1. Authenticity will be param...
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Marketing automation’s ability to deliver targeted content at the right time offers benefits like increased traffic, higher revenue and improved data health – yet many companies aren’t sure of how to capitalize on its potential. Justin Gray will discuss how to use innovative marketing automation strategies to achieve profitable results.
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How To Use Marketing Automation Profitably
Thu, September 25, 2014, 1:30 PM
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Influence & Co.

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Are you a Malcolm Gladwell or a Tina Fey in your writing? Discover your unique writing style with today's quiz! 

#contentmarketing   #writingtips  
Take the quiz to discover your writing style and how to make your content stand out.
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Content Is The New SEO
Thu, September 4, 2014, 2:00 PM
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Influence & Co.

Content Marketing  - 
 
"I’m sure most marketers — including myself — have fallen into this trap. Who wants to invest time and money in a marketing initiative, only to pull the plug on the whole thing?

I used to think it was just a component of optimism, but I’ve learned this fallacy can jeopardize your company’s entire marketing strategy unless you act quickly."

How a Biased Decision Can Result in Missed Opportunities

#contentmarketing  
The sunk cost fallacy may be the reason your company is missing big opportunities. See how thought leadership breaks through biased decision-making.
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Influence & Co.

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Presenter: Corey Blake, president and founder of Round Table Companies.
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Storytelling Techniques to Humanize Your Brand
Thu, January 22, 2:00 PM
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In a world that bombards us with messages, you can rise above the din and not only be heard, but remembered! Whether you’re writing a book or writing an article, you’ll want to know these fill-in-the-blank formulas that allow you to stand out in the crowd.
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Write To Be Read: The Stress-Free Guide to Creating Compelling Content People Will Remember
Thu, November 20, 2014, 1:30 PM
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Google's New Patent and Its Impact on Content and SEO
Tue, September 23, 2014, 1:30 PM
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Influence & Co.

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"What do investors want to see? According to Edith Yeung, founding partner at RightVentures, there are two main criteria: the passion of the entrepreneur and the potential of the startup." 

Are you building credibility through content?

#startups   #startuptips  
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Influence & Co.

Content Marketing  - 
 
"Determining the right time to scrap your failed marketing efforts and take a new direction is often difficult. But focusing on tactics that will achieve your long-term goals can set you up for longevity in your industry.

Are you a victim of the sunk cost fallacy? 
The sunk cost fallacy may be the reason your company is missing big opportunities. See how thought leadership breaks through biased decision-making.
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Influence & Co. assists experts in demonstrating their thought leadership and credibility by getting bylined articles published in the world’s leading publications.
Introduction

Mission

Influence & Co.’s mission is to build our clients’ professional brands.

Description

Influence & Co. builds professional brands by getting bylined articles published in online publications, creating professional customized websites, identifying the right organizations, awards, and conferences our clients should be aware of, and helping to professionalize our clients social media accounts. We are now one of the leading providers of high quality expert content to the world’s best publications.

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573-999-0794