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IDF - India Design Forum
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The official Google+ page of the India Design Forum
The official Google+ page of the India Design Forum

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Happy #Diwali!
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The Early Bird Discounts are now official over. Below are the registration rates that will be applicable from here on:

DELEGATES

Indian Resident: Rs.25,000
Foreign National: USD 450

GROUP REGISTRATIONS

Corporates/Design Professionals (groups of 5 or more): Indian Residents: Rs.20,000 per person
Foreign Nationals: USD 400 per person

INSTITUTIONS

==Faculty==
Indian: Rs.10,000
Foreign: USD 200 per person

==Students==
Indian: Rs.5,000 per person
Foreign: USD 100 per person
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Now Playing: Jan Chipchase on The Ethics of Creativity - Jan Chipchase: The Ethics of Creativity | IDF 2012

Jan Chipchase, Executive Creative Director of Global Insights at frog, began this session speaking of how one brings insights into design. Designs are a crucial part of the everyday experience for people. As Jan pointed out, the only way to achieve this is by getting into the context of the everyday life of people. It is also crucial to interact with people in such a way that allows for meaningful data to be collected.

The crux of his ideology regarding insights rests on the following statement: "Where can you meet people and interact with them? " He established that the best place to interact with people are those spaces where people spend a lot of time and which hold a lot of importance for them. For researchers, the challenge lies in getting into the space and gaining the trust of people whose spaces the researchers are in. He then went on to speak about the methodology that he and his team adopt to collect 'meaningful data'. The most important part is hiring a local team, and staying within the community to foster relationships which would later give insights into the community. Building of trust is also vital and Chipchase and his team have various methods to build trust.

Using examples of a gas station which consisted of a bottle with fuel placed on a brick and a tube in Ho Chi Minh City in Vietnam, and of cardboards placed on the wheels of a car in China to save them from dog pee, he raised questions on the pure essence of objects and how makeshift innovations encourage us to think outside the box and innovate.

He then went on to speak about how we shift as consumers from active to passive consumption of technology. Using a quote from The Amateur Photographers ( 1990), he said, "Our moral character dwindles as our instruments get smaller".
Thus, he came to the ethics of designing in new media. Every consumer can record a moment because of portable handy designs and such a phenomenon can happen simultaneously within the boundaries of social communication, Chipchase emphasized. With reference to social networking sites he asked, "Who owns the rights to your face and how does that make you feel?"

He ended the talk with the statement Uberrima Fides, which means "to design with utmost faith"
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New session from IDF 2012 will be released on our YouTube channel today. Can you guess which one?
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..and its LIVE. The short version of KARIM RASHID's talk at the IDF - India Design Forum 2012, New Delhi.

Easily one of the most anticipated sessions of IDF, Karim Rashid's 'Power of Design' spoke to the very heart of the design mega event. Rashid is one of the world's most prolific and celebrated industrial designers; his celebrated works feature in the collections of the MOMA, New York; The Centre Pompidou, Paris and many others.

Karim received a bachelor's in Industrial Design from Carleton University, Ottawa, Canada and completed his postgraduate studies in Italy. Rashid has created over 3000 designs, spanning interiors, fashion, furniture, lighting, art and music and extending to installations.  

The full version of the talk will be uploaded soon, to stay updated, subscribe to our channel: http://www.youtube.com/subscription_center?add_user=indiadesignforum
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An Q&A session with Namrata Narula, a textile designer based in Bangalore on the start of her label, “New-Improved”
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