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Check out Dr. Chris' (@chrishpetersen) stance in: #Target, #WholeFoods Points Programs May Miss The Point http://onforb.es/1DZi2ql via @forbes #retail
RetailWire's BrainTrust of industry insiders hotly debated the question of whether Target and Whole Foods will benefit from their loyalty programs.
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Very honored to be included: #Retail Leaders Worth Following: The Top 50 Retail Influencers by @vendhq & @traackr http://ow.ly/JEB8D
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@ChrisHPetersen in @Forbes Don't Redesign Apple Stores To Sell Watches http://onforb.es/1AcANpa #retail #apple
RetailWire's BrainTrust of industry insiders saw an upgrade to the iconic look and feel of Apple's retail outlets as a must for the brand, but warned against catering specifically to the new Watch product line.
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The Internet of Things from a consumer perspective http://ow.ly/JkDrS #retail #IoT via @RetailWire
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MT @eyeQinsights: Omni-personal is what makes #omnichannel #retail truly disruptive http://t.co/Cs5wCpX4z6
Much has been said about Omni-Channel being retail's most recent disruptive boost. The approach, which leverages the power of technology and data to deliver consumers products and services across channels, has made retailers smarter and more nimble....
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Social may be the tipping point in the m-commerce revolution via @VentureBeat http://ow.ly/JwbxJ #mobile #socialmedia #retail
With 64 percent mobile time spent on mobile social platforms like Facebook and Twitter, social stands to increase the rate of m-commerce conversion.
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Consumers are not happy shopping in stores, especially Walmart's http://ow.ly/JphMg #walmart #retail
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Millennials ditching TVs should be a “canary in the coal mine” http://t.co/FGQQJ6vsOZ
Do you have a "canary" or radar for predicting disruptive trends? Image Credit: Gualberto107; Freedigitalphotos.net Early coal mines did not have ventilation systems. So, miners would bring a caged canary into new mine shafts. The reason was that canaries are especially sensitive to methane gas and carbon dioxide. The canary's life was often short, but meaningful in terms serving as an early warning system for lethal conditions the miners could n...
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What are your thoughts...add them to the discussion on @RetailWire: Join @ChrisHPetersen - Why aren't more associates using mobile devices to help shoppers? http://ow.ly/Jh2xS #retail
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RT @retexperience: The rise of social selling in 2015
http://ow.ly/Jctbt
Early attempts by brands to gain followers and fans on social media are now giving way to more sophisticated efforts to leverage the power of social influence to convert sales.
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People
In their circles
80 people
Have them in circles
34 people
DODDFRANKS ABZ's profile photo
Kevin Killoran's profile photo
Heather Lantz's profile photo
Power Retail's profile photo
Scottish Grocer's profile photo
Abt Electronics's profile photo
Sachin Counder (SEO,SMO Expert)'s profile photo
naina sadiq's profile photo
Excel For Noobs's profile photo
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Results Count ...everything else is conversation!
Introduction
Proven expertise with 30 years experience...
 
Integrated Marketing Solutions started in 1983 when Chris Petersen formed a consulting group focused on retail. Over the past 30 years of working with manufacturers and retailers, the IMS value proposition for our client partners has remained the same:
 
Results Count ... everything else is conversation.
 

While we appreciate conversation as much as anyone, today’s competitive environment demands fact based intelligence to drive measurable results and ROI. That is who we are and what we do.

Our Results Count philosophy is reflected in our 5 Core Principles of Engagement, and our commitment of measuring all aspects of strategy, processes, investments and execution:
 
1. You can’t aim without targets.
2. Improvement requires keeping score.
3. What gets measured gets done.
4. What pays off gets done first.
5. Accountability is not a four letter word.
 
IMS works with Manufacturers to profitably grow retail sales
IMS specializes in working with vendors selling consumer products through retailers. We have extensive experience worldwide. Our Fortune 500 consumer products clients leverage IMS experience and expertise to:
 
  • Develop competitive go-to-market strategies
  • Optimize category performance and profitability
  • Measure marketing effectiveness and ROI
  • Lower cost-to-serve and reduce risks
  • Improve both sell through and contribution margin
 
IMS works with Retailers to improve performance and partnerships
We also work with retailers to improve the customer experience in-store and on the internet. IMS specializes in designing strategies and the tests to identify and quantify what really works to produce results "in the trenches" on the retail selling floor, and online.
 
IMS enables clients to leverage Retail knowledge, trends and best practices

IMS Retail University workshops have been offered for the past 18 years. IMS Retail U now has 14,000 graduates from over 39 countries worldwide. The IMS Retail University curriculum is customized for the entry level employee to the executive leadership teams. We also conduct a variety of strategic briefings on go-to-market strategies.