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Impressa Solutions
12 followers -
Las Vegas marketing, copywriting, and consulting services
Las Vegas marketing, copywriting, and consulting services

12 followers
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Impressa Solutions's posts

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Great ghost bloggers have some level of knowledge of their clients' area of expertise.


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Under most circumstances, outsourcing blog posts is the best way for life coaches, startups, entrepreneurs, small businesses, and personal brands to get the most out of their content marketing strategy. 

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If you hire someone to write for your blog, know your engagement will flounder and fail if your ghost blogger can't effectively write as you. 

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Consistency is key for your personal brand. So if you have someone blogging on your behalf, they should be able to consistently write as you. A style guide helps. 

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Your ghost blogger doesn't have a chance to write authentically as you if they don't have access to you. 

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Successful blogging can bring you closer to your target audience… even if you work with a ghostwriter. But you need to know the recipe for success.
http://hubs.ly/H06vGJG0

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If you want to hire a blogger to write for your brand, he or she needs to know your brand’s voice. 

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We appreciate folks who are eager to get their content out there. But don’t be too eager. http://hubs.ly/H06p7F_0

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We appreciate folks who are eager to get their content out there. But don’t be too eager. 

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Quality content strategy is more than an editorial calendar. 
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