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Impress Design
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I was in a meeting with a client recently who was excited about his new technology and products, viewing them as Benefits of an iPodrevolutionary – though they were untested in real life, unknown, and expensive. He spent a lot of time telling me about the technology and the manufacturing process, and then he showed me ideas for their marketing materials. After looking at his ideas I came to a conclusion. He was making a common mistake. 
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