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Immanuel Lee
2,425 followers -
Seeking Fresh, New
Seeking Fresh, New

2,425 followers
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I'm trying to find ads with Ad ID (ads_adid query string parameter) from Google Analytics in the AdWords interface. In GA, they're classified as Display ads in the default channel grouping and it displays the URL with the AdWords parameters such as campaign ID and ad ID. I'm searching strictly in Display campaigns in AdWords but there's no matching ad ID. I've been able to identify specific ads using the ads_adid parameter from GA, but I'm having trouble this time.

Could the channel grouping Display also include campaigns that are Search Network with Display Select? If so, are there any other reasons why I wouldn't be able to locate the ads. The date ranges match.

Hi,

I'm transferring my domain to another hosting service. Unfortunately, I missed the plugin that can easily do this for me before I switched but I believe I downloaded the files that I need. I've uploaded the files to the new hosting service via FTP but I'm not sure what my next steps are.

If someone could point me in the right direction, I'd greatly appreciate it.

Thanks!

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How Fortune 1000 Companies Are Using Big Data [Survey Results from +Harvard Business Review]

"The biggest impediments to adoption relate to cultural challenges: organizational alignment, resistance or lack of understanding, and change management."

Nice to see progress. A couple of months ago, our team had the opportunity to speak to the digital analytics team at PSA Peugeot Citroën, the French car manufacturer. At that time, half of their team constituted their change management team, which visits teams across the world to promote adoption and maturity. That conversation encouraged our team at the Digital Analytics Program with U.S. GSA to do the same with federal agencies. It was a great experience contributing to data maturity for the U.S. government.


What are you all seeing in the landscape?

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How Fortune 1000 Companies Are Using Big Data [Survey Results from +Harvard Business Review]

"The biggest impediments to adoption relate to cultural challenges: organizational alignment, resistance or lack of understanding, and change management."

Not surprising but it's good to see progress. A couple of months ago, our team had the opportunity to speak to the digital analytics team at PSA Peugeot Citroën, the French car manufacturer. At that time, half of their team constituted their change management team, which visits teams across the world to promote adoption and maturity. That conversation encouraged our team at the Digital Analytics Program with U.S. GSA to do the same with federal agencies. It was a great experience contributing to data maturity for the U.S. government.


What are you all seeing in the landscape?

Post has attachment
How Fortune 1000 Companies Are Using Big Data [Survey Results]

"The biggest impediments to adoption relate to cultural challenges: organizational alignment, resistance or lack of understanding, and change management."

Nice to see progress. A couple of months ago, our team had the opportunity to speak to the digital analytics team at PSA Peugeot Citroën, the French car manufacturer. At that time, half of their team constituted their change management team, which visits teams across the world to promote adoption and maturity. That conversation encouraged our team at the Digital Analytics Program with U.S. GSA to do the same with federal agencies. It was a great experience contributing to data maturity for the U.S. government.


What are you all seeing in the landscape?

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Question on Content Tracking, Custom Dimensions, and Custom Metrics
I saw this article on tracking content categories by creating custom dimensions and custom metrics. My question is do you think it's necessary to create custom metrics, such as Category Views? Why not just use Pageviews or Sessions?

What do you all think?

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Does anyone know why Google Analytics goal conversions would report less than AdWords? I know there are discrepancies in reporting due to different attribution models in Google Analytics reporting vs AdWords reporting.

When I look at Paid Search conversions in Google Analytics specifically, it is significantly less than AdWords conversions. Similar to the example that I've linked to but a much larger discrepancy. I've looked at conversion actions in AdWords and Goals configuration, but nothing seems to jump out.

Any suggestions?

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GA reports data for the homepage but reports it under a suffix that leads to 404 page. For example, in the content drilldown, GA will report data for /index.html but if you go to mywebsite.com/index.html, it's a 404 page.

What causes that and how would that be fixed? Thanks.

We set up WordPress and the website works okay but when a visitor clicks on any link the URL doesn't change. As far as I can tell we're using EC2. I've tried a few different themes and the issue remains.

For example, say we have the URL example.com. When a visitor clicks on the link to the blog, the URL should change to example.com/blog but it stays example.com. It does that no matter what link you click on.

I want the URL to change along with the permalinks (not sure if that's the right phrasing), so when you click on a link, the correct URL is displayed. Again, the site does work. Any suggestions? Thanks
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