Insight from HubSpot's Inbound Report That Affects Your Marketing Strategy
The report provides insight based on survey results from marketers concerning inbound challenges, priorities, tactics, and results. It covers four areas--budgeting, planning, executing and measuring.
The infographic shows which inbound and content marketing tactics and trends are growing, and which produce the best results. It includes findings on the top lead sources and exposure efforts that top performers focus on.
Some of the findings may seem like common sense, but there are some interesting numbers. A few key takeaways:
Budgeting: Performance history has the greatest influence on a budget with 50% of respondents citing past success as the largest factor for securing a higher budget.
Planning: Half of marketers across all types of companies ranked inbound as their primary lead source, exceeding the average of all other channels combined.
Execution: High performers focus on initiatives to get their content and company found. To establish or accelerate your inbound marketing, the data suggests blogging, SEO, and content distribution.
Measuring: (Most interesting to me) Marketers that measure inbound ROI are 17 times more likely to see the same or greater ROI over the previous year. And those who prioritize blogging are 13 times more likely to see positive ROI.
Along with the infographic, there are a few helpful charts. There's a checklist to help with planning as well.