Public
Oct 08, 2014
Building for mobile? Don't forget that 2G is still "a thing"... a big thing, in fact. Ericsson Mobility report provides a sobering reminder: http://bit.ly/1ncn79b - a few highlights below...
GSM/EDGE-only subscriptions represent the largest share of mobile subscriptions today (over 85% of the world's population). In developed markets there has been rapid migration to more advanced technologies, resulting in a decline in GSM/EDGE-only subscriptions. Despite this, GSM/EDGE will continue to represent a large share of total mobile subscriptions. This is because new, less affluent users in developing markets will likely choose a low-cost mobile phone and subscription. In addition, it takes time for the installed base of phones to be upgraded. GSM/EDGE networks will also continue to be important in complementing WCDMA/HSPA and LTE coverage in all markets.
... In 2013, the Middle East and Africa was dominated by GSM/EDGE, which represented around 85 percent of mobile subscriptions in the region. In Sub-Saharan Africa GSM will remain the dominant technology until 2018, due to the dominance of lower income consumers using 2G-enabled handsets.
Developing regions are dominated by 2G technologies like GSM/EDGE, while developed ones are dominated by WCDMA/HSPA. LTE is rapidly being embraced by both operators and subscribers, particularly in North America. In all regions, 2G networks (GSM/EDGE, CDMA 1X) remain as fallback technology for 3G and 4G subscriptions where coverage is missing.
GSM/EDGE-only subscriptions represent the largest share of mobile subscriptions today (over 85% of the world's population). In developed markets there has been rapid migration to more advanced technologies, resulting in a decline in GSM/EDGE-only subscriptions. Despite this, GSM/EDGE will continue to represent a large share of total mobile subscriptions. This is because new, less affluent users in developing markets will likely choose a low-cost mobile phone and subscription. In addition, it takes time for the installed base of phones to be upgraded. GSM/EDGE networks will also continue to be important in complementing WCDMA/HSPA and LTE coverage in all markets.
... In 2013, the Middle East and Africa was dominated by GSM/EDGE, which represented around 85 percent of mobile subscriptions in the region. In Sub-Saharan Africa GSM will remain the dominant technology until 2018, due to the dominance of lower income consumers using 2G-enabled handsets.
Developing regions are dominated by 2G technologies like GSM/EDGE, while developed ones are dominated by WCDMA/HSPA. LTE is rapidly being embraced by both operators and subscribers, particularly in North America. In all regions, 2G networks (GSM/EDGE, CDMA 1X) remain as fallback technology for 3G and 4G subscriptions where coverage is missing.

This lines up well with what I saw on a recent project where we were actively targeting developing markets. Many of the most popular mobile devices did not have 3G capabilities (or WiFi for that matter!).
Some countries, such as Pakistan, are just now auctioning off the rights for 3G networks. Others, like Iran, face serious opposition from religious and governmental leaders (http://www.businessinsider.com/ayatollah-urges-iran-to-boycott-un-islamic-3g-mobile-data-2014-9).
Given that these developing markets are the areas that will be driving internet growth over the next several years, paying attention to how sites perform over 2G networks seems a wise business decision.Oct 8, 2014
Even in the US, most areas outside cities have lesser coverage. If you are off on vacation, many apps behave badly on limited data rates.Oct 8, 2014
Needs less battery, enough to chat.
Very rarely I switch to 3G.Oct 8, 2014
Even in some of Europe's most developed markets being a better mobile app or web developer means that you really understand that you have to cope with spots with very bad network connectivity.
I travel alot in Europe and currently there are still many places where you are happy to get a working network connection in the "wilderness".
Well crafted mobile apps and mobile web apps even work under very bad network conditions. :-) Oct 8, 2014
great article!Oct 8, 2014
I could recoomend a web analytics service that actually detects bandwidth during the session. *wink wink, nudge, nudge, saynomore saynomore....Oct 8, 2014
+george ruethschilling: I can't speak for Europe but in the United States that was being an AT&T customer in a major city like New York, San Francisco, or Washington DC until a year or so ago.
It really highlights who put time into things like optimizing for first render, caching, etc. – so many “mobile” sites needed 2MB of JavaScript to display a news story…Oct 9, 2014
Oct 13, 2014