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Iliyana Stareva
Works at HubSpot, Inc.
Attended Dortmund University of Applied Sciences and Arts
Lives in Dublin, Ireland
175 followers|35,699 views
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Work
Employment
  • HubSpot, Inc.
    Channel Consultant, 2014 - present
  • Brandzeichen
    Social Media Account Manager, 2013 - 2014
  • Brandzeichen
    Student Assistant in PR & Social Media, 2013 - 2013
  • Muddywall
    Author, 2012 - 2013
  • Montpellier Public Relations
    PR Intern, 2012 - 2013
  • bluestone360
    Marketing and Social Media Executive (Internship Programme), 2012 - 2012
  • Delta Agentur - Advertising and Communications Agency
    Social Media Marketing Intern, 2011 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Dublin, Ireland
Previously
Düsseldorf, Germany - Dortmund, Germany - Cheltenham, UK - Plymouth, UK - Pazardzhik, Bulgaria
Story
Introduction
Multilingual Channel Consultant at HubSpot, blogger and writer passionate about PR, social media, storytelling and sustainability. Motto: Never stop learning!
Bragging rights
Published two books at the age of 23: "Social Media - Key for Sustainability Communications" and "Social Media and the Rebirth of PR"
Education
  • Dortmund University of Applied Sciences and Arts
    International Business Double Degree (BA), 2009 - 2013
  • Plymouth University
    International Business Double Degree (BA), 2011 - 2012
  • Foreign Language High school "Bertolt Brecht"
    Languages, 2004 - 2009
Basic Information
Gender
Female

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Iliyana Stareva

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Serious new piece on my blog - 3,400 words! What's your #SocialMedia for #sustainability alphabet?
What do social media and sustainability have in common? A lot. The ABCs of social media for sustainability explain the business value you can create.
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Latest on my blog: some super useful resources for #ContentCreation, #storytelling and  #blogging
Content marketing has become top priority for business. Use these resources for content creation, storytelling and blogging to help with your efforts.
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This is where I work!! HubSpot rocks! Anyone interested in joining us, send me a message. Here are the Dublin positions: http://international.hubspot.com/
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Super excited to be speaking at the Digital Content Marketing Congress this autumn organised by one of my partners at HubSpot! #DCMC2015
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Do you know what WIIFM stands for?

#sustainability #communications  
For sustainability to become mainstream brands need to use WIIFM or "what's in it for me" to create a new language for sustainability communications.
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Have you heard of webrooming and showrooming? Here's what you need to know:
Digital and mobile have fundamentally changed the way consumers make buying decisions, turning webrooming vs. showrooming into key concepts for brands
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Have her in circles
175 people
Dom Burch's profile photo
Nadeem Bagwan's profile photo
Tahir Ashraf's profile photo
Melanie Falvey's profile photo
Real Gifts's profile photo
Montpellier Integrated's profile photo
Richard Bailey's profile photo
Danuta Plonka's profile photo
Stephen Avila's profile photo

Iliyana Stareva

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Are you still hesitant to get on social? #SocialMedia #SocialMediaMarketing
If you are still hesitant about how social media can benefit your business, here are some of the most compelling reasons to get on social.
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Another ‪#‎PR‬ ‪#‎interview‬ on my blog, this time with the amazing +Chryssa Skodra 
In this "Why Work in PR" interview, Chryssa Skodra talks about her amazing international PR career and offers some very personal career advice.
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Terrific piece on #storytelling
 
Great read via +HeroX  especially #6.


#socialmedia   #csr  
The importance of storytelling for business and marketing has only increased in the age of social media.
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Amazing guest piece by +Christian Antonoff on my blog today about how to become a rockstar guest blogger:

#blogging #guestblogging
Guest blogging is both an art and a science. Here are 8 tips to help you become a rockstar guest blogger.
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Thank you +Iliyana Stareva for publishing my article!
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Any aspiring #PR students?
Still as a PR student you need to start developing some demanded skills and acquire relevant knowledge in order to become the PR pro of the future.
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Latest on my blog: some tips and tricks how to manage #socialmedia daily
Social media can be overwhelming. Here are four key things to do that will help you learn how to manage social media in 20 minutes a day.
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+Melanie Falvey glad you like it, thank you!
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Third time here! Fully recommend!
Public - a year ago
reviewed a year ago
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