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Iliyana Stareva
Works at HubSpot, Inc.
Attended Dortmund University of Applied Sciences and Arts
Lives in Dublin, Ireland
219 followers|53,096 views
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Work
Employment
  • HubSpot, Inc.
    Channel Consultant, 2014 - present
  • Brandzeichen
    Social Media Account Manager, 2013 - 2014
  • Brandzeichen
    Student Assistant in PR & Social Media, 2013 - 2013
  • Muddywall
    Author, 2012 - 2013
  • Montpellier Public Relations
    PR Intern, 2012 - 2013
  • bluestone360
    Marketing and Social Media Executive (Internship Programme), 2012 - 2012
  • Delta Agentur - Advertising and Communications Agency
    Social Media Marketing Intern, 2011 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Dublin, Ireland
Previously
Düsseldorf, Germany - Dortmund, Germany - Cheltenham, UK - Plymouth, UK - Pazardzhik, Bulgaria
Story
Introduction
Multilingual Channel Consultant at HubSpot, blogger and writer passionate about PR, social media, storytelling and sustainability. Motto: Never stop learning!
Bragging rights
Published two books at the age of 23: "Social Media - Key for Sustainability Communications" and "Social Media and the Rebirth of PR"
Education
  • Dortmund University of Applied Sciences and Arts
    International Business Double Degree (BA), 2009 - 2013
  • Plymouth University
    International Business Double Degree (BA), 2011 - 2012
  • Foreign Language High school "Bertolt Brecht"
    Languages, 2004 - 2009
Basic Information
Gender
Female

Stream

Iliyana Stareva

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Companies often forget that next to buyer personas they also have media personas for whom they need to create a resources centre like an Inbound PR Newsroom.
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New #PR interview on my blog!
In this "Why Work in PR" interview, Angharad Welsh talks about her PR career coming from a broadcast journalism background and offers some great career advice.
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New post on my blog! This tool is awesome! #PR
With the new AMEC interactive measurement framework, PR people can not only measure campaigns but fully plan and execute them based on the right metrics.
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Pretty funky new #infographic on my blog today! #content
The main reason why content fails is because it doesn't attract people to it. To avoid this, you need to get creative and mix up a good content cocktail menu.
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Just published a monster blog post on my blog! #InboundPR #PR #inbound
2,800 words into the ABCs of Inbound PR and how the concept combines the best of PR and inbound marketing, including multiple tips, fundamentals and advice.
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The first 100+ breakout sessions for #INBOUND16 were just released! Guess who made it? Yes, me! With a talk on #InboundPR! http://www.inbound.com/inbound16/speakers
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Have her in circles
219 people
yahia Peace's profile photo
George Fawzy's profile photo
Петя Ангелова's profile photo
Alice Short's profile photo
Ovuakpo Macaulay Ologe's profile photo
Avenue Sangma's profile photo
Morning Coffee's profile photo
Rachel Miller's profile photo
Bilal Mekideche's profile photo

Iliyana Stareva

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Looks like my blog made it into the 2016 Irish Blog Awards Shortlist!
Please support my blog with a vote here! https://blogawardsireland.secure-platform.com/a/gallery/rounds/17/details/8444
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Brand new #infographic on my blog!
Agencies tend to avoid their own storytelling, but they shouldn't. This infographic shows the 6 types of stories they should be telling and in which situations.
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Please share, comment, like! Help me get this viral! #brandfail #customerservice
With a totally inflexible shopping experience and a terrible customer service team that does't listen to your issue, Littlewoods Ireland has a lot of work to do
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My talk about #InboundPR as part of the Recommended Agenda: Future of Marketing at #INBOUND16! Mark the time -> Thursday November 10th at 3:30pm :)
Sessions and speakers with a focus on innovation and the future of marketing.
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New on my blog! We've some big #leadership challenges...
For the fifth year in a row, the Ketchum Leadership Communication Monitor demonstrates a serious lack of trust in leadership and no real action from leaders.
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New on my blog! What do you think? #PR
So many people speak about the need for disruption in PR. That discussion has been going on for years, but is disruption in PR really happening?
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Nice experience and great results! I left with happy new teeth :)
Public - 6 months ago
reviewed 6 months ago
Third time here! Fully recommend!
Public - 2 years ago
reviewed 2 years ago
2 reviews
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