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IIAS - International Internet Advertising Services Inc.
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Your edge on the web.
Your edge on the web.

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In this series, we’ll look at our Top 10 Serial Killers of Business – the ones that seem to be repeated over and over again. The take-away is that old adage, “hope for the best, but plan for the worst.”:
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Before setting goals, take some time to think about your company’s values, and how your employees are taught and reminded to demonstrate those values day to day:
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If your website needs more than the kind of quick fix we talked about last time, consider a makeover featuring some of these emerging trends:
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Spruce up your website for 2018 (and more importantly, for under $1,000!)

Here are a few quick and easy (and therefore, cheap) ideas to perk up a website that’s a couple of years old.
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Resolving performance issues are best left to the pros, but here are some things to test (after clearing your cache in your browser):
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The information you provide on your site should be tailored to answer your target market’s questions about your products or services. Too much information is just as bad as too little:

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we’re looking at methods to increase conversions – the number of site visitors who respond to your call to action to make a purchase, get a quote, or contact you:
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While you always want your design to be appealing to your target market, it also needs to be purposeful, and can be helpful in building trust, keeping attention, and aiding in navigation. Let’s look at some specifics:
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In most cases, a visitor enters the site on the Home Page. For new visitors, this page is their first introduction to your company and making a good first impression is critical. Web users make decisions at lightning speed, so you only have a few seconds to convince them not to click away to someone else.
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We're wrapping up this article series with a few frequently asked questions about Search Engine Optimization. What would you like to learn more about? Send us your questions and suggestions!
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