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Ignitor Digital
Connect with us - learn more about email marketing, social media marketing, and tactics to combine the two!
Connect with us - learn more about email marketing, social media marketing, and tactics to combine the two!

Ignitor Digital's posts

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Local Search Event of the Year – LocalUp 2015

What do you get if you cross LocalU Advanced with Moz? LocalUp!

Think of a MozCon that’s all about local. Or a LocalU Advanced with Moz’s data wizards speaking and sharing. Either way,  I expect it to be the premier Local Search Conference of 2015.

February  7, 2015. In Seattle. At the Moz offices. And on a Saturday, so you don’t have to miss too much time at the office. So if you’re planning and budgeting for winter events, be sure to put this one on your calendar.

Moz and LocalU forum subscribers get a screaming deal right now and block of 5 tickets is priced attractively. We expect this one to be a sell-out, so register today to avoid disappointment!

The post Local Search Event of the Year – LocalUp 2015 appeared first on Ignitor Digital | Small Business Website Marketing Solutions.

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Ignitor's own @MaryBowling gives us an update on what she learned about Pigeon at @SMX East! #local #localsearch

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What I Learned About the Pigeon Update at SMX East 2014

Google’s Updates usually settle in after a week or so, but the Pigeon has  wobbled around and kept us all on our toes trying to understand what’s happened and how to react to it.

I recently attended a session on the Pigeon update at SMX East in NYC in which David Mihm, Andrew Shotland and Adam Dorfman shared their research and insights on Pigeon. Here’s what I learned from these 3 super-smart Local SEOs:

David Mihm’s Insight

There are now a few more 3 packs in the SERPS, substantially fewer 7 packs and more localized organic results.

Results are now much more localized with queries containing a geo term generally showing a smaller radius than those without a geo term.

Google has gotten much smarter about traditional web signals but is still having trouble with the Knowledge Graph. It’s also having a hard time understanding brands, which may account for the resurgence of spammy listings in the local results.

Domain authority and the quality of inbound links to the website are now much more important for ranking in the local SERPS than they have been in the past and proximity to the searcher, not any kind of centroid, now has a greater positive impact on rankings.

Andrew Shotland’s Insight

Andrew shared some data with us about his set of clients that showed while most of them lost traffic for fat head terms, they made it up in traffic for longer tail terms. Most also saw a boost in the number of leads they got from the Google results.

Among directory sites, he saw a change in traffic volume of about plus or minus 5%.

Adam Dorfman’s Insight

Adam looked at data across 5000 locations. Overall, his clients saw a decrease in traffic and conversions of about 5%, regardless of the length of the content on their local landing pages.

Businesses in smaller towns and rural areas were greatly impacted and now need to be within about 20 miles of the area searched in order to rank locally. Those in mid-sized markets and suburban locations may now need to be closer to the centroid in order to rank and those in large markets are greatly effected by a tighter radius for local packs.

If you’ve lot traffic from pigeon, Adam recommends backing off of anything that could be considered over-optimization in any form, including long lists of areas served. He also recommends concentrating on increasing domain and page authority and making sure your internal linking is doing its work on your site.

The post What I Learned About the Pigeon Update at SMX East 2014 appeared first on Ignitor Digital | Small Business Website Marketing Solutions.

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Holistic Local Search Strategy

We’ve created an infographic that shows the holistic local search strategy that we use here at Ignitor Digital to help bring online success to our clients. This mindmap was first presented at Pubcon 2014 in Las Vegas. Over the next few weeks, we’ll be blogging about what’s involved in each phase of this marketing plan for local businesses.

Please feel free to embed this resource on your own site, as long as you leave the attribution intact. You can view it, print it out and get the embed code for the Local Search Mindmap here. We hope you find it useful and appreciate your sharing.

The post Holistic Local Search Strategy appeared first on Ignitor Digital | Small Business Website Marketing Solutions.

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Pubcon 2014 – Here We Come, Again!

Carrie and I will both be speaking again at Pubcon Las Vegas. I’ll be speaking on Local Search Strategies and Carrie is on a panel about the Semantic Web and Knowledge Graph.

This is my favorite SEO conference and if you can only attend 1 conference a year, this is the one I’d recommend. We’ve got a discount code to share for 20% off of registration, if you’d like to go. Just enter rc-8127220 when you register to get the discount.

Pubcon is already one of the least expensive conferences, Vegas is pretty easy for most people to get to and you can always find a good deal on a hotel. Besides, it’s Vegas, baby! Let’s go!

The post Pubcon 2014 – Here We Come, Again! appeared first on Ignitor Digital | Small Business Website Marketing Solutions.

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PRIVATE Journaling- accessible via any internet connected device. Great for idea capture at anytime! Try @Journalate!

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Dynamic Sitelinks. One more thing we're paying for but have no control of. Google admits will have a low impr. share

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You’re the Center of Your Own Search Universe

Google Provides Personalized Results

Google automatically detects your location and sets your location of search for you. Then, all of your search results are tailored around that geography in order to provide you with the most relevant results. It’s possible to see what yours is set to by looking here:


On my desktop, my location displays as Aspen, which is where my internet service provider is located, so my search results are localized for that location. However, I actually live about 40 miles northwest of Aspen, so those results are often not the ones I wish to see. If I want to see businesses in or near my town, Glenwood Springs, in my search queries I must manually set my location. This is the best Google can do on most desktop PCs.

However, when I’m using my smartphone and have location detection enabled, I’m shown businesses nearby me even when I’m a thousand miles away from home. Location-awareness is one of the prime methods that Google uses to provide us all with the best search results possible.

It’s a Wild, Wired World

I have been fascinated with the possibilities of the world wide web since I connected to AOL through a long distance dial-up phone number in the early 1990’s and I’ve been immersed in understanding how Google works as an occupation since 2003. So while everyone around me was attracted to trendy iPhones, I’ve always opted for an Android-based smartphone because it can be automatically synced with all of my other Google stuff, such as my email, calendar and browser (Chrome, of course) history. Little did I suspect just how well-synced all my Google stuff would become.

In June, my LocalU business partners and I planned a trip to Seattle to hold an Advanced LocalU in conjunction with SMX Advanced. Everyone emailed their flight information to my Gmail address so that we could coordinate our activities on arrival. I put all of this information into a shared Google docs spreadsheet so everyone could have easy access.

On the morning of travel, I wasn’t at all surprised to see Google Now information cards alerting me about the status of my flight. However, I was stunned when I began getting information via Now on the status of everyone else’s flights. Knowing who was delayed and who would be in on time was extremely useful in this situation.

I had also made hotel reservations for Seattle before leaving home and casually searched for restaurants nearby. When I arrived at the Seattle airport, my phone showed me a Now card giving me the phone number, address and directions to my hotel. As I traveled into the downtown area, more Now cards appeared showing me detailed information about those eateries I hate researched at home, such as hours, type of cuisine, links to their menus and more. Throughout my stay in Seattle, Google showed me cards reminding me of meetings that I had recorded on my calendar and giving me directions and time of travel (by walking, biking, car or public transit) to those locations.

The location awareness capabilities of our smartphones and their apps and the syncing of  the Google platforms we use across devices, coupled with the ever-increasing personalization of the Google search results presents both Google and its users with a dilemma. The more we share with Google, the more useful information it can provide to us is and the more it can help us with our everyday tasks.

However, Americans seem to be quite concerned with their privacy and we all need to decide how much privacy we are willing to give up in order to get what we want from this wild, wired world we live in. I’m all in. How about you?




The post You’re the Center of Your Own Search Universe appeared first on Ignitor Digital | Small Business Website Marketing Solutions.

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ICYMI: Favorite tools for creating graphics for social media! What are your favorites? #smb #socialmedia #marketing
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