Profile

Cover photo
Igal Stolpner
Works at investing.com
93 followers|166,372 views
AboutPostsPhotosVideosReviews

Stream

Igal Stolpner

Shared publicly  - 
 
My recent post on the impact of 404 errors on a brand new sub domain.
A few months ago I wrote about our experience with the rel=”alternate” hreflang=”x” attributes for a new edition we opened for the UK. Then, earlier in 2015, we opened our 3rd edition in English, this time for India. For our English version of Investing.com, India has been an important country for years. And since we knew exactly what [&hellip
1
Add a comment...

Igal Stolpner

Shared publicly  - 
 
Simply amazing.
This study looked at over 4 million tweets to discern what factors most drive retweets and favorites.
1
Add a comment...

Igal Stolpner

Shared publicly  - 
 
 
If you have a mobile-friendly site that we detect as one, your site is very likely to get a "mobile-friendly" label in our search results. This will help searchers know you're more likely to treat them nicely because you've optimized your site for their small screens.

So how do you go about doing this? It's very easy, conceptually:
(1) have a mobile-friendly site
(2) make sure Google indexing has access to the CSS, JS, and images so that when we render the page we can detect it's mobile-friendly.

Simple, right? :)

But, no, really, how do you do it? Depends on how your site currently works, and we have a ton of new guidance to which many of us contributed to help you. We have guidance whether you're using a CMS (Wordpress, Drupal, many others) or have a custom site.

The biggest source of wrong classification (i.e. how you can be hurting your site's indexing) is if you block Googlebot from crawling the CSS, JS and images on the mobile site, or if you block Googlebot from mobile site completely. These are easy fixes.

Dig in for more:

The Mobile-friendly test lets you see if a particular page is mobile-friendly: http://goo.gl/CYEBZK

The Mobile Usability Report highlights mobile issues that we found across a site: http://goo.gl/gIvTVj

Our Developer Site has brand-new documentation on how to create a mobile-friendly site, including how-to guides for common platforms: http://goo.gl/PqVm5F

And the announcement from yesterday: http://goo.gl/6tLfvo
1
Add a comment...

Igal Stolpner

Shared publicly  - 
 
 
Hummingbird and Semantic Search

How is Hummingbird Evolving? What is Google doing with it? How can we optimize web sites to set ourselves to take advantage of it?  These are all covered in the presentation I did at #stateofsearch  in Dallas today.

The basic message is that you need to focus more on satisfying users on your website than ever.  Google cares about the quality of the content on your web site, and their increasing ability to understand natural language is allowing them to do a better job of that than ever.

http://stonet.co/HummingbirdSemantic
1
Add a comment...

Igal Stolpner

Shared publicly  - 
 
Thanks for sharing!
 
New on YouMoz! Best of Agile for SEO Management

Learn how you and your SEO team can use Agile principles to become more effective while simplifying some of the day-to-day challenges associated with your jobs. 
Looking for a system that helps your SEO team better prioritize tasks while making individual team members more efficient at their jobs? Agile methodology can do both and does not require much in the way of training.
1
Add a comment...

Igal Stolpner

Shared publicly  - 
 
 
I’ve been involved since we first started testing authorship markup and displaying it in search results. We've gotten lots of useful feedback from all kinds of webmasters and users, and we've tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we've also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we've made the difficult decision to stop showing authorship in search results. 

(If you’re curious -- in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.)

On a personal note, it's been fun and interesting travelling the road of authorship with all of you. There have been weird quirks, bugs, some spam to fight, but the most rewarding thing has been (and will continue to be) interacting with webmasters themselves. We realize authorship wasn't always easy to implement, and we greatly appreciate the effort you put into continually improving your sites for your users.  Thank you!

Going forward, we're strongly committed to continuing and expanding our support of structured markup (such as schema.org). This markup helps all search engines better understand the content and context of pages on the web, and we'll continue to use it to show rich snippets in search results.

It’s also worth mentioning that Search users will still see Google+ posts from friends and pages when they’re relevant to the query — both in the main results, and on the right-hand side. Today’s authorship change doesn’t impact these social features.

As always, we’ll keep expanding and improving the set of free tools we provide to make it easier for you to optimize your sites. Thank you again, and please keep the feedback coming.
1
Add a comment...
Have him in circles
93 people
Natalie A.'s profile photo
Michael Fein's profile photo
VELOCITY WEBSITES's profile photo
Meir Lahav's profile photo
Lev Mamedov's profile photo
Ron Zed's profile photo
‫אבי סיני‬‎'s profile photo
Oleg Stolpner's profile photo
Lev Mamedov's profile photo

Igal Stolpner

Shared publicly  - 
 
 
When we publicly launched Freebase back in 2007, we thought of it as a "Wikipedia for structured data." So it shouldn't be surprising that we've been closely watching the Wikimedia Foundation's project Wikidata[1] since it launched about two years ago. We believe strongly in a robust community-driven effort to collect and curate structured knowledge about the world, but we now think we can serve that goal best by supporting Wikidata -- they’re growing fast, have an active community, and are better-suited to lead an open collaborative knowledge base.

So we've decided to help transfer the data in Freebase to Wikidata, and in mid-2015 we’ll wind down the Freebase service as a standalone project. Freebase has also supported developer access to the data, so before we retire it, we’ll launch a new API for entity search powered by Google's Knowledge Graph.

Loading Freebase into Wikidata as-is wouldn't meet the Wikidata community's guidelines for citation and sourcing of facts -- while a significant portion of the facts in Freebase came from Wikipedia itself, those facts were attributed to Wikipedia and not the actual original non-Wikipedia sources. So we’ll be launching a tool for Wikidata community members to match Freebase assertions to potential citations from either Google Search or our Knowledge Vault[2], so these individual facts can then be properly loaded to Wikidata. 

We believe this is the best first step we can take toward becoming a constructive participant in the Wikidata community, but we’ll look to continually evolve our role to support the goal of a comprehensive open database of common knowledge that anyone can use.

Here are the important dates to know:

Before the end of March 2015
- We’ll launch a Wikidata import review tool
- We’ll announce a transition plan for the Freebase Search API & Suggest Widget to a Knowledge Graph-based solution

March 31, 2015
- Freebase as a service will become read-only
- The website will no longer accept edits 
- We’ll retire the MQL write API

June 30, 2015
- We’ll retire the Freebase website and APIs[3]
- The last Freebase data dump will remain available, but developers should check out the Wikidata dump[4]

The Knowledge Graph team at Google

[1] http://wikidata.org
[2] http://www.cs.cmu.edu/~nlao/publication/2014.kdd.pdf
[3] https://developers.google.com/freebase/v1/
[4] http://dumps.wikimedia.org/wikidatawiki/
1
Add a comment...

Igal Stolpner

Shared publicly  - 
 
My latest on Best of Agile for SEO teams
Looking for a system that helps your SEO team better prioritize tasks while making individual team members more efficient at their jobs? Agile methodology can do both and does not require much in the way of training.
1
Add a comment...

Igal Stolpner

Shared publicly  - 
 
 
Sunrise over Manhattan by Anthony Fields
Sun Rise Over The Manhattan Sky Line and the Brooklyn Bridge

source: https://500px.com/anthonyjayfields
#sunrisephotography   #newyorkcity   #brooklyn   #brooklynbridge   #manhattanskyline  
2
Add a comment...

Igal Stolpner

Shared publicly  - 
 
Thanks for sharing!
 
New on YouMoz! Best of Agile for SEO Management

Learn how you and your SEO team can use Agile principles to become more effective while simplifying some of the day-to-day challenges associated with your jobs. 
Looking for a system that helps your SEO team better prioritize tasks while making individual team members more efficient at their jobs? Agile methodology can do both and does not require much in the way of training.
1
Add a comment...

Igal Stolpner

Shared publicly  - 
 
 
Penguin update rolling out

On Friday last week, we started rolling out a Penguin refresh affecting fewer than 1% of queries in US English search results. This refresh helps sites that have already cleaned up the webspam signals discovered in the previous Penguin iteration, and demotes sites with newly-discovered spam. 

It’s a slow worldwide rollout, so you may notice it settling down over the next few weeks.
1
Add a comment...

Igal Stolpner

Shared publicly  - 
 
 
Introducing Bot and Spider Filtering

Many of you have shared with us that it’s hard to identify the real traffic that comes to your pages. That’s why I’m pleased to announce that we’re adding bot and spider filtering. 

You can simply select a new checkbox option which would be included in the view level of the management user interface. This option would be labeled "Exclude traffic from known bots and spiders". Selecting this option will exclude all hits that come from bots and spiders on the IAB know bots and spiders list. The backend will exclude hits matching the User Agents named in the list as though they were subject to a profile filter. This will allow you to identify the real number of visitors that are coming to your site. 

Nestlé has been testing it and has found great benefit:  

“The Bot filter solution is essential for getting deeper insights. View level availability let us stay fully aligned with Best Practices provided to all site owners. Very easy to use, understand and communicate across thousands of Google Analytics users.”
-  Katarzyna Malik, Nestlé Google Analytics Specialist

Happy Analyzing!

Posted by Matthew Anderson, Google Analytics Team
1
Add a comment...
People
Have him in circles
93 people
Natalie A.'s profile photo
Michael Fein's profile photo
VELOCITY WEBSITES's profile photo
Meir Lahav's profile photo
Lev Mamedov's profile photo
Ron Zed's profile photo
‫אבי סיני‬‎'s profile photo
Oleg Stolpner's profile photo
Lev Mamedov's profile photo
Basic Information
Gender
Male
Work
Occupation
Online Marketing
Employment
  • investing.com
    Head of Marketing/Growth, 2007 - present
Links
Contributor to
Bad expiriece, Safari is not worth the time. Parking is very far, animals very badic. In general bad expiriece and not worth the money or time.
Public - 2 weeks ago
reviewed 2 weeks ago
1 review
Map
Map
Map