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Igal Stolpner
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Igal Stolpner

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The Journey Continues…

Dear Friends,

My life has been a dream journey. From a little boy growing up in the Himalayas dreaming of the Star Trek computer, to an immigrant who came to the United States with two suitcases and not much else, to the person responsible for Search at Google, every turn has enriched me and made me a better person.

As I entered the fifteenth year of working at Google, I've been asking myself the question, "what would you want to do for the next fifteen?" The answer has overwhelmingly been: give back to others. It has always been a priority for me to give back to people who are less fortunate, and make time for my family amidst competing work constraints--but on both fronts, I simply want to give and do more.

Now is a good time to make this important life change. Things are in amazing shape. Search is stronger than ever, and will only get better in the hands of an outstanding set of senior leaders who are already running the show day-to-day.

It fills me with pride to see what we have built in the last fifteen years. Search has transformed people’s lives; over a billion people rely on us. Our mission of empowering people with information and the impact it has had on this world cannot be overstated. When I started, who would have imagined that in a short period of fifteen years, we would tap a button, ask Google anything and get the answer. Today, it has become second nature to us. My dream Star Trek computer is becoming a reality, and it is far better than what I ever imagined.

I love Google. It is a company that believes in doing the right thing, a company that believes in doing good in the world, a company… that cares. I look back at my time here with a profound sense of gratitude that I was a part of building this. Now, with pride, gratitude, and joy in my heart, I need to define my next fifteen years. I am eager to see what kind of impact I can make philanthropically, and of course, to spend more time with my family--especially with my wife who I miss spending time with given our incredibly busy lives, and our son who will go to college soon, leaving an empty nest behind.

Feb 26 will be my last day at Google. My relationships are the most important thing I’ve accumulated in life and I’d love for that to continue. Please do drop me a line occasionally and we can have a cup of tea.

As Chief Si’ahl said “Take nothing but memories, leave nothing but footprints!” I am taking so many fond memories with me, and hopefully I’ve left a small footprint here.

With Love,
Amit
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My recent post on the impact of 404 errors on a brand new sub domain.
A few months ago I wrote about our experience with the rel=”alternate” hreflang=”x” attributes for a new edition we opened for the UK. Then, earlier in 2015, we opened our 3rd edition in English, this time for India. For our English version of Investing.com, India has been an important country for years. And since we knew exactly what [&hellip
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Simply amazing.
This study looked at over 4 million tweets to discern what factors most drive retweets and favorites.
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If you have a mobile-friendly site that we detect as one, your site is very likely to get a "mobile-friendly" label in our search results. This will help searchers know you're more likely to treat them nicely because you've optimized your site for their small screens.

So how do you go about doing this? It's very easy, conceptually:
(1) have a mobile-friendly site
(2) make sure Google indexing has access to the CSS, JS, and images so that when we render the page we can detect it's mobile-friendly.

Simple, right? :)

But, no, really, how do you do it? Depends on how your site currently works, and we have a ton of new guidance to which many of us contributed to help you. We have guidance whether you're using a CMS (Wordpress, Drupal, many others) or have a custom site.

The biggest source of wrong classification (i.e. how you can be hurting your site's indexing) is if you block Googlebot from crawling the CSS, JS and images on the mobile site, or if you block Googlebot from mobile site completely. These are easy fixes.

Dig in for more:

The Mobile-friendly test lets you see if a particular page is mobile-friendly: http://goo.gl/CYEBZK

The Mobile Usability Report highlights mobile issues that we found across a site: http://goo.gl/gIvTVj

Our Developer Site has brand-new documentation on how to create a mobile-friendly site, including how-to guides for common platforms: http://goo.gl/PqVm5F

And the announcement from yesterday: http://goo.gl/6tLfvo
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Hummingbird and Semantic Search

How is Hummingbird Evolving? What is Google doing with it? How can we optimize web sites to set ourselves to take advantage of it?  These are all covered in the presentation I did at #stateofsearch  in Dallas today.

The basic message is that you need to focus more on satisfying users on your website than ever.  Google cares about the quality of the content on your web site, and their increasing ability to understand natural language is allowing them to do a better job of that than ever.

http://stonet.co/HummingbirdSemantic
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Thanks for sharing!
 
New on YouMoz! Best of Agile for SEO Management

Learn how you and your SEO team can use Agile principles to become more effective while simplifying some of the day-to-day challenges associated with your jobs. 
Looking for a system that helps your SEO team better prioritize tasks while making individual team members more efficient at their jobs? Agile methodology can do both and does not require much in the way of training.
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Igal Stolpner

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My SMX East deck is now available #AppIndexing  
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When we publicly launched Freebase back in 2007, we thought of it as a "Wikipedia for structured data." So it shouldn't be surprising that we've been closely watching the Wikimedia Foundation's project Wikidata[1] since it launched about two years ago. We believe strongly in a robust community-driven effort to collect and curate structured knowledge about the world, but we now think we can serve that goal best by supporting Wikidata -- they’re growing fast, have an active community, and are better-suited to lead an open collaborative knowledge base.

So we've decided to help transfer the data in Freebase to Wikidata, and in mid-2015 we’ll wind down the Freebase service as a standalone project. Freebase has also supported developer access to the data, so before we retire it, we’ll launch a new API for entity search powered by Google's Knowledge Graph.

Loading Freebase into Wikidata as-is wouldn't meet the Wikidata community's guidelines for citation and sourcing of facts -- while a significant portion of the facts in Freebase came from Wikipedia itself, those facts were attributed to Wikipedia and not the actual original non-Wikipedia sources. So we’ll be launching a tool for Wikidata community members to match Freebase assertions to potential citations from either Google Search or our Knowledge Vault[2], so these individual facts can then be properly loaded to Wikidata. 

We believe this is the best first step we can take toward becoming a constructive participant in the Wikidata community, but we’ll look to continually evolve our role to support the goal of a comprehensive open database of common knowledge that anyone can use.

Here are the important dates to know:

Before the end of March 2015
- We’ll launch a Wikidata import review tool
- We’ll announce a transition plan for the Freebase Search API & Suggest Widget to a Knowledge Graph-based solution

March 31, 2015
- Freebase as a service will become read-only
- The website will no longer accept edits 
- We’ll retire the MQL write API

June 30, 2015
- We’ll retire the Freebase website and APIs[3]
- The last Freebase data dump will remain available, but developers should check out the Wikidata dump[4]

The Knowledge Graph team at Google

[1] http://wikidata.org
[2] http://www.cs.cmu.edu/~nlao/publication/2014.kdd.pdf
[3] https://developers.google.com/freebase/v1/
[4] http://dumps.wikimedia.org/wikidatawiki/
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My latest on Best of Agile for SEO teams
Looking for a system that helps your SEO team better prioritize tasks while making individual team members more efficient at their jobs? Agile methodology can do both and does not require much in the way of training.
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Sunrise over Manhattan by Anthony Fields
Sun Rise Over The Manhattan Sky Line and the Brooklyn Bridge

source: https://500px.com/anthonyjayfields
#sunrisephotography   #newyorkcity   #brooklyn   #brooklynbridge   #manhattanskyline  
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Thanks for sharing!
 
New on YouMoz! Best of Agile for SEO Management

Learn how you and your SEO team can use Agile principles to become more effective while simplifying some of the day-to-day challenges associated with your jobs. 
Looking for a system that helps your SEO team better prioritize tasks while making individual team members more efficient at their jobs? Agile methodology can do both and does not require much in the way of training.
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Penguin update rolling out

On Friday last week, we started rolling out a Penguin refresh affecting fewer than 1% of queries in US English search results. This refresh helps sites that have already cleaned up the webspam signals discovered in the previous Penguin iteration, and demotes sites with newly-discovered spam. 

It’s a slow worldwide rollout, so you may notice it settling down over the next few weeks.
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In his circles
136 people
Have him in circles
91 people
Bill Gene's profile photo
Menachem Yotvat's profile photo
‫حاتم اليوسفي‬‎'s profile photo
brojcter alaber's profile photo
‫صادق السلامي‬‎'s profile photo
Lev Mamedov's profile photo
Ori Bassan's profile photo
Robin Schwartz's profile photo
Morli Ben David's profile photo
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  • investing.com
    Head of Marketing/Growth, 2007 - present
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