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Idea Grove
Public Relations Firm
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Idea Grove

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Unless you have an unlimited budget, it’s important to get the most out of social media marketing. Sujan Patel explains how to get started with a social media campaign, via Forbes. #SocialMedia #Marketing
If you have a business, you need to be on social media - it really is that simple. A business without a social media presence is like a driver cruising down the street at night with no headlights. It’s dangerous, and it significantly lowers the probability you’ll end up where [...]
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Miscommunication is one of the biggest causes of mistakes in the working world. Visit our blog to learn how AP style reduces miscommunication between those working directly in the media and PR professionals. #PR #Marketing #APStyle
So what is it about AP style that makes it the standard for PR and marketing professionals?
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Inbound marketing is growing up. Mike Wolfe explains the five fads that should be left out of any inbound marketing campaign, via Business 2 Community. #InboundMarketing #Marketing
A fad can be defined as any form of behavior that develops among a large population and is collectively followed enthusiastically for a period of time. In the marketing world, professionals often loo…
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Buying is about 85 percent emotional and 15 percent logical, according to John Unger. Visit Business 2 Community to learn how to tap into emotions with content marketing. #ContentMarketing #Marketing
Scared. Afraid. Anxious. Excited. Inspired… We all experience emotions every day. From our daily struggles to our biggest dreams. It’s your job as a content marketer to discover these emotions, a…
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The right type of storytelling can bring to life even the most complicated subjects. Visit The Financial Brand to learn how Bank of America peaks the interest of Millennials through the use of social media. #Pinterest #SocialMedia #Marketing
Few financial institutions find any traction on Pinterest. But BofA says its formula works — an unusual three-way marketing partnership.
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Influencer Relationship Management may be the next step in the evolution of CRM. Nicolas Chabot explains howIRM functions to build your brand, via Econsultancy. #CRM #IRM #Marketing
As the value of individuals becomes redefined, will IRM replace CRM?
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Too many marketers erroneously use content marketing and native advertising interchangeably, according to Joe Pulizzi. Visit the Content Marketing Institute to learn why they are different. #ContentMarketing #NativeAdvertising 
Here’s why you should know the difference between native advertising and content marketing – Content Marketing Institute.
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Digital sharecropping means creating content that you publish on a site you don’t own. Our own Scott Baradell explains how inbound marketing can help you leverage audiences on large social networks to build your own, via Media Orchard. #SocialMedia #DigitalSharecropping #InboundMarketing
As a good Southern boy whose ancestors hailed from Mississippi and who spent much of my four years at the University of Virginia studying 19th-century Southern history, I know a thing or two about sharecropping. Sharecropping in the United States originated in Mississippi and became popular across the South after the Civil War, replacing the …
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Satisfied customers will sometimes refuse to recommend your product out of fear of losing their competitive advantage. Utpal M. Dholakia explains how to put their minds at ease, via Harvard Business Review. #B2B #Marketing
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There is no such thing as a boring business, only boring content. Matt Janaway explains how to make any business interesting with these 12 content marketing ideas, via Business 2 Community. #ContentMarketing
A blog post or video that one person might find boring can be intensely interesting to somebody else. Software developers, accounting firms, industrial manufacturers, layers, home cleaning services,…
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We've been named the 1257th fastest growing company in the U.S. by @Inc! Check it out! 
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Thought leadership begins at the second sentence. Visit our blog to learn what makes up true thought leadership content. #ThoughtLeadership #PR
Readers expect more than the obvious too. They expect more than a sales piece. They expect a point of view.
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14800 Quorum Dr #320 Dallas, TX 75254
14800 Quorum Drive #320USTexasDallas75254
(972) 235-3439ideagrove.com
Public Relations Firm
Idea Grove is a Dallas marketing and public relations firm focused on venture-backed, midsize and Fortune 1000 clients in a wide range of industries, including B2B, technology, healthcare and online.
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