Profile

Cover photo
Ida Cheinman
Works at Substance151
252 followers|57,724 views
AboutPostsPhotosVideos

Stream

Ida Cheinman

Shared publicly  - 
 
Web Design: The First 100 Years http://bit.ly/1KAUwFe

Such a great talk/article! #webdesign  
Designers! I am a San Francisco computer programmer, but I come in peace! I would like to start with a parable about airplanes. In 1981, my mother and I flew from Warsaw to New York City in this airplane, an Ilyushin-62. The Il-62 exemplifies a Soviet design approach I like to think of as "add ...
1
Add a comment...

Ida Cheinman

Shared publicly  - 
 
Useful and well-designed.
 
50 culinary hacks to make you a kitchen master http://ow.ly/PuEdc
View original post
1
Add a comment...

Ida Cheinman

Shared publicly  - 
 
Graduate shows 2015: Royal College of Art graduate Ammo Liao has created pairs of shoes with 3D-printed soles and uppers made entirely from a recyclable knitted material. http://bit.ly/1JZ4wrQ
Royal College of Art graduate Ammo Liao has created pairs of shoes with 3D-printed soles and uppers made entirely from a recyclable knitted material
1
Add a comment...

Ida Cheinman

Shared publicly  - 
 
What Brand Persona? Only 62% of Companies Have a Formal Brand Platform



---

Shared for free via +Do Share
Companies are missing a big opportunity to recruit and engage millennial workers through brand definition, according to a new study by the CMO Council.
1
Add a comment...

Ida Cheinman

Shared publicly  - 
 
Need more convincing or perhaps ammunition on the value of #socialmedia?



---

Shared for free via +Do Share
Social media, like many other technologies, has been credited with just about every benefit you can think of. It’s been heralded as the biggest thing to ever happen to business and been championed…
1
Add a comment...

Ida Cheinman

Shared publicly  - 
 
Wondering what web color palettes are trendy? Check out this infographic that compiles colors from Awwwards' most notworthy designs http://bit.ly/1TLmNeG #design  
1
Add a comment...
In their circles
363 people
Have them in circles
252 people
Dan Gerlach's profile photo
Pradesh Kumar's profile photo
David Murray's profile photo
Carol Ott's profile photo
David Beveridge's profile photo
Rob Macdonald's profile photo
Qadoos Saima's profile photo
Andrew Hazlett's profile photo
Kerry Dunnington's profile photo

Ida Cheinman

Shared publicly  - 
 
Beautiful animation! In Pieces - 30 Endangered Species, 30 Pieces: http://bit.ly/1Jt7nUc
30 species, 30 pieces. In Pieces is an interactive exhibition of 30 of the world’s most interesting but unfortunately endangered species — their survivals laying literally, in pieces. Explore information, facts and figures and download assets of each unique species.
1
Add a comment...

Ida Cheinman

Shared publicly  - 
 
Adidas unveils sports shoes made from recycled ocean waste http://bit.ly/1M4razl
Adidas has launched a prototype sports shoe with an upper made entirely from yarns and filaments produced using plastic salvaged from the ocean
1
Add a comment...

Ida Cheinman

Shared publicly  - 
 
Happy #SMDay from +Substance151. Not connected with us yet? Please follow and like.
1
Add a comment...

Ida Cheinman

Shared publicly  - 
 
Check out +Substance151 B2B Professional Services Branding and Marketing LikedIn page: http://linkd.in/1QRFLl4 #b2bmarketing  
1
Add a comment...

Ida Cheinman

Shared publicly  - 
 
Would anyone miss your content if you did not publish it? http://bit.ly/1Lo6qkM #contentmarketing  
When is a complaint not a problem? Find out plus the one question all content marketers should ask themselves to spur success – Content Marketing Institute.
1
Add a comment...

Ida Cheinman

Shared publicly  - 
 
A new series by Core77 "Designing Women" highlights female designers of the 20th century
Today, Core77 is excited to launch a new biweekly column—but, first, a pop quiz for our readers: Without resorting to Google, how many 20th-century female industrial designers can you name? We'll give you a moment to make your mental lists. When you're ready, please scroll past this portrait of
1
Add a comment...
People
In their circles
363 people
Have them in circles
252 people
Dan Gerlach's profile photo
Pradesh Kumar's profile photo
David Murray's profile photo
Carol Ott's profile photo
David Beveridge's profile photo
Rob Macdonald's profile photo
Qadoos Saima's profile photo
Andrew Hazlett's profile photo
Kerry Dunnington's profile photo
Work
Occupation
Principal/Creative Director, Substance151 Benefit LLC
Skills
Brand strategy, design, digital, marketing, speaking
Employment
  • Substance151
    Principal/Creative Director, present
Story
Tagline
Brand strategist, designer, marketer, speaker, Substance151 principal & creative director, major foodie
Introduction
I am principal and creative director of a strategic brand communications firm Substance151 with over 15 years of design and management experience primary focused on brand strategy and design across print and digital media.

When founding Substance151, I made a commitment to advance sustainable values through the firm’s design practice, education and community involvement. Under my leadership, Substance151 has built a solid reputation for its stellar strategy and design work and its passion for advocating environmentally and socially responsible business practices. In 2010, the firm became one of the first 3 Benefit LLCs in the U.S. under the Maryland Benefit Corporation Law.

I received my MFA in graphic design from Towson University, BA in graphic design from the State University of New York. I am on the board of the U.S. Green Building Council (USGBC) Maryland, the Society for Marketing Professional Services (SMPS) Maryland, and Social Enterprise Alliance (SEA) Maryland. I also site on the Maryland Chamber of Commerce Marketing Committee, The Associated Sustainability Initiative Executive Committee, and the Chesapeake Regional Tech Council (CRTC) Women in Tech (WIT) Forum.

Specialties: Professional Services, Technology, A/E/C, Sustainability, Non-Profits.

Brand Strategy, Green/Impact Marketing, Corporate Identity, Business & Marketing Collateral, Annual Reports, Environmental Graphics, Display & Exhibit Design, Digital Strategy & Marketing, Information Architecture, Web Design and Development, Social Media, Marketing, Communications.
Bragging rights
Named "Eco CEO" by Baltimore SmartCEO; 2013 SmartCEO BRAVA!, 2010/2012 Top 100 MBE in the Mid-Atlantic; numerous design awards for branding, print and digital; 2013–14 SMPS Maryland Chapter President.