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Ida Cheinman
320 followers -
Brand strategist, designer, marketer, speaker, Substance151 principal & creative director, major foodie
Brand strategist, designer, marketer, speaker, Substance151 principal & creative director, major foodie

320 followers
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Ida's posts

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The Truth about Project Deadlines http://bit.ly/2n09y0I.

A good reminder for all of us in deadline-driven professions!

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For St. Patrick’s Day, Jameson Irish Whiskey reveals an $13.8 million top-to-bottom transformation of the historic Jameson Distillery Bow St. in Dublin – a fully immersive multi-sensory engagement experience (and marketing platform!) http://bit.ly/2mCt9l1


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Challenging Stereotypes in Visual Communication http://bit.ly/2n5ECwC

In attempting to group people and classify their needs and interests, stereotypes are inevitably born – ads with stereotypes lack imagination and innovation. #design

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Do you understand your brand's anatomy? http://bit.ly/2lQySHH

A brand is the perception others have about your company. The science of branding is about taking control of what your audiences think – and say – about your brand.

But before you can successfully influence your audiences’ perceptions, you have to get absolutely clear on what you want them to think and experience.
#brand #branding

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When #rebranding, make sure you don't forget your most important #brand ambassadors – your employees!

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10 Signs That Your #Brand ’s Relationships Are Going South http://bit.ly/2kgi3UC #branding #marketing
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Is it Time to Add Morality to the Business Case for Sustainability?

Every manager (or consultant) who has pitched an initiative under the banner of “sustainability” has faced the same question nearly every time: What’s the business http://bit.ly/2lnvNdx


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+Substance151 "#digital #marketing trends" article and infographic are featured on a German technology and media blog – see full article http://bit.ly/2idgimr
Antriebsmotor Daten, digitales Storytelling von Marken, „Digital“-Marketing stirbt – die sieben wichtigsten digitalen Trends im B2B-Umfeld 2017:

Die 7 Digital-Trends 2017 für B2B: Daten, Apps, Virtual Reality & mehr

http://blog.wiwo.de/look-at-it/2017/02/07/die-7-digital-trends-2017-fuer-b2b-daten-apps-virtual-reality-mehr/

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More mesmerizing moving pictures of edibles are making us drool! http://ow.ly/RGSh308Iiqa
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