clashed (or basically #Facebook
said you need to pay us to get your brand messages and content out to your 5m+ fans)+Jason Loehr
director of global media and digital marketing went on to say:
"This is business, after all. It was more of a wake-up call for the marketer that platforms are a “leased” channel. And there are downsides to renting, not owning."
He also indicated that this trend is likely to be replicated across other social channels as time goes on, and the social platforms are looking to ramp up revenue streams.
Key takeout...investing time and effort building on somebody else's digital property (and in essence building theirs) when they change their rules, you've got very little comeback.