As the VP of Advisory Services at Marketsphere Marketing, Michiels has helped companies like Nike, Sears Holdings, T.Rowe Price, Franklin Templeton, Cesars International, and Adobe maximize success. Throughout his career he has provided strategic and tactical guidance to help clients align operational efforts, business strategy, and technology investments in the Finance, Marketing, IT, & Sales functions.
Ian Michiels is a recognized thought leader and accomplished speaker in the fields of marketing automation, marketing operations and demand generation. Michiels has a background in creative and analytical marketing roles at Fortune 500 organizations including Compaq, Hewlett-Packard, Applied Materials, Oracle/Hyperion, and Harte-Hanks.
As the Group Director of the Customer Management Research Practice at Aberdeen Group, Michiels was responsible for a wide body of published thought leadership on sales and marketing technology adoption, automated demand generation, digital marketing, marketing operations, the customer experience, and more. Michiels has a masters degree Santa Clara University with concentrations in marketing management, entreprenuership, ecommerce, and managing innovation.
- Santa Clara University, SCUMBA