As marketers, we're asked to lead, but we're never put in charge. So our ideas frequently die a horrible death. Which leads to all sorts of psychotherapy.
This piece (my first post ever) explains why this happens, and one method I've found to deal with it (that doesn't involved hallucinogens).
I'm pretty ruthless when I qualify potential clients. Yesterday, in a rant-filled haze, I wrote a list of phrases that, if you're gonna say them, mean I won't work with you. Sorry. Love ya. But we won't get along.
- Portent InteractiveInternet Marketer, presentChairman and Principal Consultant
- Portent Corporate (current)
- Buzz (current)
- Search Engine Land (current)
- Search News Central (current)
- SlideShare (current)
- The Hub (current)
- Forbes (current)
- All Things D (current)
- Entrepreneur Magazine (current)
- Moz.com (current)
- portent.com (current)
- portentinteractive.com (current)
- Portent - One Trick Ponies (current)
And, in case that wasn't enough, father of 2.
- UC San Diego
- UCLA Law School
5 Delicious Analytics Custom Segments: Taste the Rainbow
I was the kid who sorted out Skittles by color. My favorite flavor was lime, which they’ve since changed to green apple — an atrocity if you
Dispersed citation and the future of internet marketing
SEO is changing, and taking internet marketing with it. Learn about where it's going in this article by Ian Lurie.
Portent’s Kitten Moodinator: When Content Isn’t Words
For a highly visual medium, the Internet has been slow to attract marketers with a graphic bent. Perhaps due to proliferation of search engi
Waste per Click: 10 Ways You're Losing Money in PPC
Big corporations and sole proprietors have at least one thing in common: avoidable paid search spending mistakes. Find out how to avoid flus