Profile

Cover photo
Verified name
Ian Lurie
Works at Portent Interactive
Attended UC San Diego
Lives in Seattle, WA
17,505 followers|460,491 views
AboutPostsPhotosYouTube+1'sReviews

Stream

Ian Lurie

Shared publicly  - 
 
In which I talk about #marketing, the Spruce Goose and #747s   
This is what I said at Portent's 20th-anniversary party. If you really want to know what we're all about, this is a really good place to start.
1
Add a comment...

Ian Lurie

Shared publicly  - 
 
+Portent, Inc. dev lead +Andy Schaff teaches some development martial arts using #git  and a few other cool tools. If you're a web nerd, this is a must-read.
In an effort to streamline development updates to a code base in a staging or production environment, we have created a guide for any GitHub repository.
1
2
abdulqadeer kagdi's profile photoAndy Schaff's profile photo
Add a comment...

Ian Lurie

Shared publicly  - 
 
#Internet   #marketing  channels are how stuff gets around. Kind of important. 
This is the very last post in the marketing stack series! Want to start from the beginning? Click here. Part 1: The marketing stack Part 2:
1
Add a comment...

Ian Lurie

Shared publicly  - 
 
Seriously, Google? One of your own acquisitions is blatantly buying links. But I still see them in the rankings.
Thumbtack.com is using link schemes to earn organic rankings, and Google's invested $100 million in them.
2
2
Ian Lurie's profile photoMartin Oxby's profile photo
Add a comment...

Ian Lurie

Shared publicly  - 
 
Turns out, measuring stuff matters. #analytics  
In part 2, I talked about infrastructure and its place in the marketing stack. In this post, I talk about analytics and its role in internet
4
Add a comment...

Ian Lurie

Shared publicly  - 
 
The marketing stack, part 2: Infrastructure 

The next in the #internet #marketing stack series talks about infrastructure. You know, servers, response codes and all the things that actually make your site go. 

It's kind of important.
In part 1, I talked about the marketing stack as a whole. In this post, I'll walk through the base of the stack: Infrastructure. Part 1: The
2
Add a comment...
Have him in circles
17,505 people
Deborah Taylor's profile photo
Leo Bendon's profile photo
Nelson James's profile photo
Kennedy Hodges LLP's profile photo
inspire ativie's profile photo
Dragica Bogeska's profile photo
Svena Svenson's profile photo
Jiten Khamari's profile photo
Derek Land's profile photo

Ian Lurie

Shared publicly  - 
 
Getting from Why Should I? to Why not?

As marketers, we're asked to lead, but we're never put in charge. So our ideas frequently die a horrible death. Which leads to all sorts of psychotherapy. 

This piece (my first +Medium  post ever) explains why this happens, and one method I've found to deal with it (that doesn't involved hallucinogens).

#internetmarketing   #leadership  
What do to when you’re a leader who isn’t in charge
1
Add a comment...

Ian Lurie

Shared publicly  - 
 
Just kinda stunned.
Today Portent is 20 years old. I forgot until another Portent-ite reminded me. Which is painfully typical. Like a lot of CEOs, I tend to focus on
5
1
Jodi Kaplan's profile photoLaura Crest's profile photoFrancisco Meza's profile photoIngred Scott's profile photo
3 comments
 
My fellow Bruin, congratulations! That's a long time. 
Add a comment...

Ian Lurie

Shared publicly  - 
 
Sigh. 
 
Seriously, Google? One of your own acquisitions is blatantly buying links. But I still see them in the rankings.
Thumbtack.com is using link schemes to earn organic rankings, and Google's invested $100 million in them.
View original post
1
Add a comment...

Ian Lurie

Shared publicly  - 
 
The marketing stack: Content

Content. It's what you say. Check out today's #internet   #marketing  stack post, where I rant and rave about content and explain why it's not all about the blog posts.
In part 3, I talked about Analytics. In this post, I’ll rant, rave and finally talk about content. This is content, by the way. Part 1: The
3
Andrew Broadbent's profile photo
 
Good stuff +Ian Lurie I like your sense of humor in your writing.   
Add a comment...

Ian Lurie

Shared publicly  - 
 
So, +Portent, Inc.  is 20 years old on June 10. I've been digging back to look at old versions of our site. This was version 9 or 10, launched in 2011. We tweaked it once to show more content above the fold, but that was the only big change.
6
Kelly Schuknecht's profile photo
 
Happy birthday! :)
Add a comment...

Ian Lurie

Shared publicly  - 
 
The Internet Marketing Stack

Just published a 5-part series about the #internet  #marketing stack. It's Portent's internet marketing rubric.

We've used it for quite a while. It helps us and clients place all of the moving parts of a digital campaign in the right context. Have a look, and let me know what you think:
I’ve prattled on about the marketing stack for a few years now, but haven’t really explained each chunk. This 5-post series explains the
2
1
Teodora Petkova's profile photo
Add a comment...
People
Have him in circles
17,505 people
Deborah Taylor's profile photo
Leo Bendon's profile photo
Nelson James's profile photo
Kennedy Hodges LLP's profile photo
inspire ativie's profile photo
Dragica Bogeska's profile photo
Svena Svenson's profile photo
Jiten Khamari's profile photo
Derek Land's profile photo
Work
Occupation
Internet Marketing
Skills
marketing strategy, social media, SEO, PPC, display, analytics
Employment
  • Portent Interactive
    Internet Marketer, present
    Chairman and Principal Consultant
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Seattle, WA
Previously
New Jersey - East Brunswick, New Jersey - Los Angeles, CA - San Diego, CA - Seattle, WA
Story
Tagline
Internet marketing blogger. Chairman and Principal Consultant at Portent, Inc. Internet marketer. Hater of buzzwords. Believes good internet marketing can save the world.
Introduction
Chairman and Principal Consultant at Portent, a Seattle internet marketing company.

Author of Conversation Marketing, 1/2 of The Web Marketing All-In-One Desk Reference For Dummies, various blog posts

And, in case that wasn't enough, father of 2. 
Bragging rights
Two amazing kids who resist my attempts to warp them. Author of 2 books, co-author of another. Internet marketer since 1995.
Education
  • UC San Diego
  • UCLA Law School
Basic Information
Gender
Male
Relationship
Married
Other names
wrttnwrd
Ian Lurie's +1's are the things they like, agree with, or want to recommend.
How to Test Responsive Web Design
www.portent.com

Photo by Jeremy Keith. With the multitude of phones, tablets, phablets, fondleslabs, and other devices on the market, it can be difficult to

Redfly Digital Marketing
plus.google.com

Website Design & Internet Marketing - Dublin, Ireland

The IdeaGraph - Whiteboard Friday
moz.com

Search engines are increasingly referring to random affinities — links between seemingly unrelated concepts — to serve you the most interest

Where Digital Marketing Must Go in 2014
www.portent.com

Dear Marketers of All Shapes and Sizes and Types, 2014 is a pivot year for digital. I'm not a headline-grabbing kind of guy. So when I say t

5 Delicious Analytics Custom Segments: Taste the Rainbow
www.portent.com

I was the kid who sorted out Skittles by color. My favorite flavor was lime, which they’ve since changed to green apple — an atrocity if you

Portent's Content Idea Generator
www.portent.com

Create amazing titles with Portent's Content Idea Generator

SwiftKey Keyboard
market.android.com

SWIFTKEY - THE MIND-READING KEYBOARD No.1 best-selling app in 58 Google Play countries, over 170,000 ***** reviews “Shockingly accurate, mak

Act-On Software
plus.google.com

"Marketing Automation for the Fortune 5,000,000"

Dispersed citation and the future of internet marketing
www.portent.com

SEO is changing, and taking internet marketing with it. Learn about where it's going in this article by Ian Lurie.

AED.com's Survival Game
www.aed.com

You'll never survive this game!

The Amazing Pets of Portent
www.portent.com

While we do love SEO, PPC, social, content, and Internet marketing in general, we're more than that - we're also people, people who love our

Portent’s Kitten Moodinator: When Content Isn’t Words
www.portent.com

For a highly visual medium, the Internet has been slow to attract marketers with a graphic bent. Perhaps due to proliferation of search engi

Pocket
market.android.com

When you find something on the web that you want to view later, put it in Pocket. It automatically syncs to your phone, tablet or computer s

Waste per Click: 10 Ways You're Losing Money in PPC
www.slideshare.net

Big corporations and sole proprietors have at least one thing in common: avoidable paid search spending mistakes. Find out how to avoid flus

The Life of Pi Part III
www.portent.com

It’s been awhile since we’ve checked in on the internal workings of Portent’s Smith Tower headquarters, and I figure it’s about time since w

Coupons, discounts and coupon codes
www.dealsofamerica.com

Coupons, promotions & discounts from hundreds of stores. Get the best Coupon codes & printable coupon @dealsofamerica.com

Paulund
plus.google.com

PHP, Wordpress, jQuery, CSS and HTML5 Tutorials And Snippets

Full Circle
plus.google.com

Fresh, local, organic fruits and veggies, delivered. Bringing the best of the farm to your doorstep every week.

Scott is one of the most knowledgable SEOs in the business. Since I've known him and his company, I've seen nothing but great, thoughtful analysis around local and organic SEO from them. Hire them!
Public - a year ago
reviewed a year ago
Does anyone care that these guys falsified these reviews? I do. Especially when they wrote them using the names of real SEOs in real businesses who do great work. This is bad SEO, and any business practicing it is begging for trouble.
Public - 2 years ago
reviewed 2 years ago
Public - 4 years ago
reviewed 4 years ago
Public - 4 years ago
reviewed 4 years ago
115 reviews
Map
Map
Map
Terrible hotel. Rude, loud housekeeping services people in the halls cursing at each other at 7 AM. My room had the L train rattling by 24/7. The gym costs $15/day. And, when I tried to check out a day early (at 8:20 AM) they charged me for the full extra day. In spite of the fact that the hotel was booked solid, and they clearly could've booked the room. Awful service, nasty people. Not a good place to stay at all.
Public - 3 years ago
reviewed 3 years ago