As marketers, we're asked to lead, but we're never put in charge. So our ideas frequently die a horrible death. Which leads to all sorts of psychotherapy.
This piece (my first post ever) explains why this happens, and one method I've found to deal with it (that doesn't involved hallucinogens).
Just published a 5-part series about the #internet #marketing stack. It's Portent's internet marketing rubric.
We've used it for quite a while. It helps us and clients place all of the moving parts of a digital campaign in the right context. Have a look, and let me know what you think:
- Portent InteractiveInternet Marketer, presentChairman and Principal Consultant
- Portent Corporate (current)
- Buzz (current)
- Search Engine Land (current)
- Search News Central (current)
- SlideShare (current)
- The Hub (current)
- Forbes (current)
- All Things D (current)
- Entrepreneur Magazine (current)
- Moz.com (current)
- portent.com (current)
- portentinteractive.com (current)
- Portent - One Trick Ponies (current)
And, in case that wasn't enough, father of 2.
- UC San Diego
- UCLA Law School
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