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Ian Lurie
19,023 followers -
Internet marketing blogger. CEO and Founder, Portent, Inc.
Internet marketing blogger. CEO and Founder, Portent, Inc.

19,023 followers
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Because #content isn't just about glamorous stuff.

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I... am not totally sure what started this

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Some #digitalmarketing  agencies are pretty sleazy. They'll try to retain ownership of things like your PPC accounts, your domain names, your content, etc.

Don't let them. Here's what you own, and what you should expect.

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"How much content do I need?"

Sigh.

I wrote this short piece about why "how much" isn't the right question. "How do I do this sustainably?" is the right question.

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isn't storytelling any more. It's even cooler. As marketers, we build out worlds - story engines that our customers use to do their OWN storytelling. This is the deck I presented tonight at CHIFOO. 

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Everyone makes budgeting such a difficult exercise. In the end, though, it comes down to what you are willing to spend, and what growth is worth.

Figure those two things out and you'll set a budget.

Leave either one off the list and it doesn't matter how good your math is - it won't work.

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Wrote this over the holidays. I'm posting it here now that everyone should be over their hangovers.

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The second half of 2014 and early 2015 was, for me, the Cyclone of Excrement. This post is all about what I learned:

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Portent's SMB business unit chief, +Chad Kearns, goes step-by-step through #PPC  budgeting

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Why I think a lot of marketing tactics fail:
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