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Ian Lurie
Works at Portent Interactive
Attended UC San Diego
Lives in Seattle, WA
19,132 followers|490,459 views


Ian Lurie

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Because #content isn't just about glamorous stuff.
How do you write mind-blowing content about deodorant? Very carefully. In this post, I walk through my ideation process, and where I get my content ideas.
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Some #digitalmarketing  agencies are pretty sleazy. They'll try to retain ownership of things like your PPC accounts, your domain names, your content, etc.

Don't let them. Here's what you own, and what you should expect.
Someday, you’re going to fire your digital marketing agency. Here's what you should get, no questions asked, when you make the change.
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isn't storytelling any more. It's even cooler. As marketers, we build out worlds - story engines that our customers use to do their OWN storytelling. This is the deck I presented tonight at CHIFOO. 
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Wrote this over the holidays. I'm posting it here now that everyone should be over their hangovers.
I talk about dealers in this post. When I had some friends edit it, they accused me of writing yet another Breaking Bad comparison post. Let me
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Portent's SMB business unit chief, +Chad Kearns, goes step-by-step through #PPC  budgeting
"What should my PPC budget be?" How to set a PPC budget is one of those questions I get asked on an extremely regular basis as we start working
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Because I just can't take any of this seriously any more:
I’m jumping on the bandwagon. I’m surfing the trend. I’m grubbing for 15 seconds of fame by reporting the biggest news of the
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A bit, oh, sickeningly sweet? I feel a little silly heart-ing a post...
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I... am not totally sure what started this
29 random thoughts about content and copywriting, from titles to post length. Read Ian Lurie's tips, & his take on life as a marketing writer.
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"How much content do I need?"


I wrote this short piece about why "how much" isn't the right question. "How do I do this sustainably?" is the right question.
Don't ask "how much content do I need?" That's the wrong question. Ask "How do I produce content forever?" That's the right content marketing question.
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Amen. I might riff off this in a post later. 
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Everyone makes budgeting such a difficult exercise. In the end, though, it comes down to what you are willing to spend, and what growth is worth.

Figure those two things out and you'll set a budget.

Leave either one off the list and it doesn't matter how good your math is - it won't work.
What's an ideal marketing budget? ONE MILLION DOLLARS IN SMALL BILLS DROPPED ON MY DESK. Or not. Reality trashes marketing budgets. It throws
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The second half of 2014 and early 2015 was, for me, the Cyclone of Excrement. This post is all about what I learned:
Last February, I had to have hernia surgery. I was so stressed about work that, as they put me under, I was just happy to get some sleep. Yes, I
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Good picture.
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Why I think a lot of marketing tactics fail:
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The links and deck from my +OMCap presentation last week.
I talked about site speed today at OMCap Berlin. The presentation included a lot of little tips. Here are links to any relevant stuff, in the order they appeared in the presentation. The links: Site speed vs. revenue The stats and explanation around revenue vs. page load time. Diagnostic tools Google PageSpeed Insights GTMetrix Pingdom… Read More
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+Vincent Velema nice :)
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Internet marketing blogger. CEO and Founder, Portent, Inc.
Chairman and Principal Consultant at Portent, a Seattle internet marketing company.

Author of Conversation Marketing, 1/2 of The Web Marketing All-In-One Desk Reference For Dummies, various blog posts

And, in case that wasn't enough, father of 2. 
Bragging rights
Two amazing kids who resist my attempts to warp them. Author of 2 books, co-author of another. Internet marketer since 1995.
  • UC San Diego
  • UCLA Law School
Basic Information
Other names
Internet Marketing
marketing strategy, social media, SEO, PPC, display, analytics
  • Portent Interactive
    Internet Marketer, present
    Chairman and Principal Consultant
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Seattle, WA
New Jersey - East Brunswick, New Jersey - Los Angeles, CA - San Diego, CA - Seattle, WA
Ian Lurie's +1's are the things they like, agree with, or want to recommend.
How to Test Responsive Web Design

Photo by Jeremy Keith. With the multitude of phones, tablets, phablets, fondleslabs, and other devices on the market, it can be difficult to

Redfly Digital Marketing

Website Design & Internet Marketing - Dublin, Ireland

The IdeaGraph - Whiteboard Friday

Search engines are increasingly referring to random affinities — links between seemingly unrelated concepts — to serve you the most interest

Where Digital Marketing Must Go in 2014

Dear Marketers of All Shapes and Sizes and Types, 2014 is a pivot year for digital. I'm not a headline-grabbing kind of guy. So when I say t

5 Delicious Analytics Custom Segments: Taste the Rainbow

I was the kid who sorted out Skittles by color. My favorite flavor was lime, which they’ve since changed to green apple — an atrocity if you

Portent's Content Idea Generator

Create amazing titles with Portent's Content Idea Generator

SwiftKey Keyboard

SWIFTKEY - THE MIND-READING KEYBOARD No.1 best-selling app in 58 Google Play countries, over 170,000 ***** reviews “Shockingly accurate, mak

Act-On Software

"Marketing Automation for the Fortune 5,000,000"

Dispersed citation and the future of internet marketing

SEO is changing, and taking internet marketing with it. Learn about where it's going in this article by Ian Lurie.'s Survival Game

You'll never survive this game!

The Amazing Pets of Portent

While we do love SEO, PPC, social, content, and Internet marketing in general, we're more than that - we're also people, people who love our

Portent’s Kitten Moodinator: When Content Isn’t Words

For a highly visual medium, the Internet has been slow to attract marketers with a graphic bent. Perhaps due to proliferation of search engi


When you find something on the web that you want to view later, put it in Pocket. It automatically syncs to your phone, tablet or computer s

Waste per Click: 10 Ways You're Losing Money in PPC

Big corporations and sole proprietors have at least one thing in common: avoidable paid search spending mistakes. Find out how to avoid flus

The Life of Pi Part III

It’s been awhile since we’ve checked in on the internal workings of Portent’s Smith Tower headquarters, and I figure it’s about time since w

Coupons, discounts and coupon codes

Coupons, promotions & discounts from hundreds of stores. Get the best Coupon codes & printable coupon


PHP, Wordpress, jQuery, CSS and HTML5 Tutorials And Snippets

Full Circle

Fresh, local, organic fruits and veggies, delivered. Bringing the best of the farm to your doorstep every week.

Public - a month ago
reviewed a month ago
Scott is one of the most knowledgable SEOs in the business. Since I've known him and his company, I've seen nothing but great, thoughtful analysis around local and organic SEO from them. Hire them!
Public - 2 years ago
reviewed 2 years ago
Terrible hotel. Rude, loud housekeeping services people in the halls cursing at each other at 7 AM. My room had the L train rattling by 24/7. The gym costs $15/day. And, when I tried to check out a day early (at 8:20 AM) they charged me for the full extra day. In spite of the fact that the hotel was booked solid, and they clearly could've booked the room. Awful service, nasty people. Not a good place to stay at all.
Public - 4 years ago
reviewed 4 years ago
116 reviews
Does anyone care that these guys falsified these reviews? I do. Especially when they wrote them using the names of real SEOs in real businesses who do great work. This is bad SEO, and any business practicing it is begging for trouble.
Public - 3 years ago
reviewed 3 years ago
Public - 5 years ago
reviewed 5 years ago
Public - 5 years ago
reviewed 5 years ago